Branding basics for entrepreneurs by Brand Diaries Creatives 8.02.2014
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This is the presentation we had given on Wannapreneurs2Entrepreneurs meetup on 8th Feb, 2014.
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Branding basics for entrepreneurs by Brand Diaries Creatives 8.02.2014
- 1. Branding Basics For Entrepreneurs By 08.02.2014
- 3. Is your business a brand yet?
- 4. They say : Branding is for the big cats only We say : Branding can help everyone – big or small
- 6. Floor Branding Turning a metro into a beach For promoting holiday offers
- 8. Use of Elevators in Branding
- 9. Use of Day to day to day objects to make brand presence
- 11. Landscape Branding •Experiential Design for offices/workspaces
- 12. Mossages
- 13. Sand
- 14. Inside Metros
- 15. Outdoor
- 17. Transit
- 18. Through QR Codes
- 21. Let’s get to the basics Customers Target Audience You Idea ‘Hunger’ = Brand Brand Communication USP
- 22. Objectives of Brand Communication Increase period of buying Increase frequency of use Short term - ‘Sales’ Long term - ‘Recall’
- 23. Objectives of Brand Communication Build Awareness Increase word of mouth Increase Reach
- 24. Define Your Target Audience Source : MURC India
- 25. Define Your Target Audience Media Consumption Habits Digital Consumption Patterns
- 26. USP
- 27. USP Why should they go with your product/service ONLY?
- 28. How you can sell? Or Make a different product And when it is an ‘and’ you got an Sell it differently
- 29. Brand is Intangible Experience built around your product BRAND COMMUNICATION
- 30. 82% of Companies Ignore Branding Goals When Interacting With Customers
- 32. Brand Identity THE MOST ESSENTIAL PART OF YOUR BRAND Advertisi ng Campaig ns Marketin g Collateral s Digital Identity Brand Identity
- 33. HOW TO GO ABOUT YOUR BRAND NAME? • Simple • Easy to Remember • No pun • Easy to pronounce • Short as possible • Story Building • Relevant to Industry
- 34. HOW TO GO ABOUT YOUR BRAND NAME? • Simple • Industry Specific •Memorable •Clear Advertisi ng Campaig ns Marketin g Collateral s Digital Identity Brand Identity
- 35. BASIC LOGO TYPES WORD MARK ICONIC LETTER MARK EMBLEM COMBINATION
- 37. LOGO – FONT FAMILY Advertisi ng Campaig ns Marketin g Collateral s Digital Identity Brand Identity
- 38. Tagline • Based on what USP your product/service has to offer • Revolves around the central positioning of the brand in the market • Can’t change every day Example “Creative Agency Following Strategy. For A Change.” – Brand Diaries Creatives Advertisi ng Campaig ns Marketin g Collateral s Digital Identity Brand Identity
- 39. Your 30 Seconds Company Intro (In Person) Example “A creatively charged communications agency helping build brands from strategy to action.” – Brand Diaries Creatives • WHO WE ARE? WHAT WE DO? In most crisp format Advertisi ng Campaig ns Marketin g Collateral s Digital Identity Brand Identity
- 40. Visiting Cards Advertisi ng Campaig ns Marketin g Collateral s Digital Identity Brand Identity Not an ordinary visiting card but what people keep for a lifetime • Bold • Industry Relevant • Different yet pocket-sized
- 41. Quickies (Company Services Video) • 60 - 120 seconds video like a company profile • Easy to introduce your product/service • Great tool for B2B businesses
- 42. Interactive websites • • • • Most Important Brand Touch Point today Responsive Websites Mini Website – interaction based Break the basics and create something new • Thematic and in sync with your Identity
- 43. Website Design • • • • • Memorable Responsive User - Friendly Where you want to be in 3 clicks or less Appealing Design Advertisi ng Campaig ns Marketin g Collateral s Digital Identity Brand Identity
- 48. Facebook Page Campaign Domino’s Pizzas https://www.facebook.com/dominospizzaindia Indus Pride https://www.facebook.com/induspride?fref=ts Twitter Campaign Hippo https://twitter.com/HelloMeHippo #Clefttosmile :{to:) Trident – Bangalore – order through twitter post contest Blog Domino’s Pizzas http://www.dominos.co.in/blog/ Youtube - Viral Videos Gangnam Style Kolaveri Di Flash Mob Pinterest Campaign http://www.pinterest.com/veromodaindia/
- 49. Digital Identity Advertisi ng Campaig ns Marketin g Collateral s Digital Identity Brand Identity
- 50. Marketing Collaterals • Standees • Retail Experience Design • Direct Mailers • Brochures / Pamphlets • Danglers • Newspaper Inserts • Presentation Templates • Posters Advertisi ng Campaig ns Marketin g Collateral s Digital Identity Brand Identity
- 51. Advertising Campaigns • Newspapers • Magazines • Radio • Television Commercials • Corporate Films • Outdoor • Billboards • Bus – shelters • Banners • Pole Kiosks Advertisi ng Campaig ns Marketin g Collateral s Digital Identity Brand Identity
- 52. IMC • Making sense of media Play Video
- 54. Things to do after this • • • • • • Customise your target audience Identify your media channels Define your USP Work on your communication mantra Make a basic brand strategy action plan Hire a good creative cum strategic agency/freelancer
- 55. Do join us next week for our meetup, 15th Feb, Saturday 11 AM @CCD Janpath for Our Contacts : Shobhit (9911764488), Lily (9971832008)