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NIVEA
evolution ofbrandNIVEA in20th century
Shubham Jain
IMT-Ghaziabad
1911 – 2014 Packaging Evolution of
NIVEA creme
1912 ‘With the likeness of a lady’
The first advertisement of NIVEA
1924 ‘NIVEA boys’ and ‘NIVEA girls’
Campaign
1960’s Inflatable NIVEA ball at European
beach resorts became a runaway success
‘Only Me’ Campaign 1973-1988
On its way to become a global company…
NIVEA’s unique positioning of its deo. Launch 1991
1992 ‘Blue Harmony’
Human togetherness
April 2006, NIVEA haus in Hamburg, Garmany

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