The document summarizes key findings from an SHRM survey on how organizations use social media. Some of the main findings include:
- Marketing, IT, HR and senior management are most likely to lead social media activities.
- 12% of organizations have staff dedicated to social media. Larger organizations are more likely to have a social media strategy and use analytics to measure ROI.
- 40% of organizations have social media policies, with HR primarily responsible for creating and enforcing them. Larger organizations are more likely to monitor employees' social media use and take disciplinary action if policies are violated.