17. Welcome to Today’s Presentation
One slide for each channel/content type
- Tumblr - animated GIFs/Memes - next step is
identifying why things fly through the
ecosystem, who the influencers are and other
metrics
17
29. Welcome to Today’s Presentation
3) Real-Time Marketing
- Idea of command centers around relevant
events
- Oreo example
- Brands amplifying influencers real-time
content with promoted retweet
29
I’m thrilled to be speaking here today. It’s an exhilarating time to be working in social media. But for many people, it can be overwhelming and exhausting. Social media is evolving in hyper-speed. Everyday there are great new tools, platforms, tactics, native ad units… Facebook literally changes its algorithm in real time. I devote one full hour everyday to “keeping up.” I am happy to do it. Success in social media requires a commitment to change. To speed. To being fresh and current and cutting edge. So, today I’m going to share with you the most exciting Emerging Strategies for Social Brands. Before I get started, by a show of hands, how many people work at a brand? An agency? Tech companies?
Now that social media has been adopted by almost all brands, emerging strategies in converged media have become vital to success. It’s only through the lens of converged media that you can manage an organized, successful social media program. Just a quick review: owned media X. Earned Media is X. Paid Media is X. Owned and Earned Converge when your post is shared or your tweet is retweeted. Owned and paid converge when you amplify Facebook posts or tweet with native ads. Earned and Paid converge when you run Facebook Sponsored Stories. Owned, earned and paid converge when you retweet a journalist or blogger or influencer and then do a white labeled promote retweet… which we’ll get it into a little bit later.
I’m thrilled to be speaking here today. It’s an exhilarating time to be working in social media. But for many people, it can be overwhelming and exhausting. Social media is evolving in hyper-speed. Everyday there are great new tools, platforms, tactics, native ad units… Facebook literally changes its algorithm in real time. I devote one full hour everyday to “keeping up.” I am happy to do it. Success in social media requires a commitment to change. To speed. To being fresh and current and cutting edge. So, today I’m going to share with you the most exciting Emerging Strategies for Social Brands. Before I get started, by a show of hands, how many people work at a brand? An agency? Tech companies?
1) Snackable content every day instead of high budget commercial content We call it snackable because it’s easy, quick and fun to consume. And like any good snack, it’s doesn’t take too long to make.
Daredevil Felix Baumgartner makes record 700 mph jump from the edge of space. Amazing? Yes. Snackable? No.
A Cartier video about a golden tiger statue that comes to life, jumps through a glass window and races two white horses in the snow in Russia outside of an enormous castle. Cool? Yes. Snackable. No.
34,000 miles, dropped in on three continents, 13 countries and 16 cities.
Now let’s talk about what IS snackable content. On Facebook, the photo is far and away the best snackable content. Channel Fragmentation - the right content for the right channel - Facebook - Photos - Instagram photos get more organic reach for pages than regular uploads. Discuss constant algorithm tweaks and staying ahead of the curve
Now let’s talk about what IS snackable content. On Facebook, the photo is far and away the best snackable content. Channel Fragmentation - the right content for the right channel - Facebook - Photos - Instagram photos get more organic reach for pages than regular uploads. Discuss constant algorithm tweaks and staying ahead of the curve
Now let’s talk about what IS snackable content. On Facebook, the photo is far and away the best snackable content. Channel Fragmentation - the right content for the right channel - Facebook - Photos - Instagram photos get more organic reach for pages than regular uploads. Discuss constant algorithm tweaks and staying ahead of the curve
Now let’s talk about what IS snackable content. On Facebook, the photo is far and away the best snackable content. Channel Fragmentation - the right content for the right channel - Facebook - Photos - Instagram photos get more organic reach for pages than regular uploads. Discuss constant algorithm tweaks and staying ahead of the curve
Now let’s talk about what IS snackable content. On Facebook, the photo is far and away the best snackable content. Channel Fragmentation - the right content for the right channel - Facebook - Photos - Instagram photos get more organic reach for pages than regular uploads. Discuss constant algorithm tweaks and staying ahead of the curve
Now let’s talk about what IS snackable content. On Facebook, the photo is far and away the best snackable content. Channel Fragmentation - the right content for the right channel - Facebook - Photos - Instagram photos get more organic reach for pages than regular uploads. Discuss constant algorithm tweaks and staying ahead of the curve
I’m thrilled to be speaking here today. It’s an exhilarating time to be working in social media. But for many people, it can be overwhelming and exhausting. Social media is evolving in hyper-speed. Everyday there are great new tools, platforms, tactics, native ad units… Facebook literally changes its algorithm in real time. I devote one full hour everyday to “keeping up.” I am happy to do it. Success in social media requires a commitment to change. To speed. To being fresh and current and cutting edge. So, today I’m going to share with you the most exciting Emerging Strategies for Social Brands. Before I get started, by a show of hands, how many people work at a brand? An agency? Tech companies?
Another reason it’s important to set up that agency newsroom is because when you’re pumping out real time content, earned and paid media also have to happen in real time.
Another reason it’s important to set up that agency newsroom is because when you’re pumping out real time content, earned and paid media also have to happen in real time.
I’m thrilled to be speaking here today. It’s an exhilarating time to be working in social media. But for many people, it can be overwhelming and exhausting. Social media is evolving in hyper-speed. Everyday there are great new tools, platforms, tactics, native ad units… Facebook literally changes its algorithm in real time. I devote one full hour everyday to “keeping up.” I am happy to do it. Success in social media requires a commitment to change. To speed. To being fresh and current and cutting edge. So, today I’m going to share with you the most exciting Emerging Strategies for Social Brands. Before I get started, by a show of hands, how many people work at a brand? An agency? Tech companies?
Post-view Attribution Measure and assign value to every impression and click in the path to purchase with bespoke attribution models.
Post-view Attribution Measure and assign value to every impression and click in the path to purchase with bespoke attribution models.
Post-view Attribution Measure and assign value to every impression and click in the path to purchase with bespoke attribution models.
Post-view Attribution Measure and assign value to every impression and click in the path to purchase with bespoke attribution models.