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PR Best Practices for Small Business
1. From Personal Relations To Public Relations PR Best Practicesfor Small Business Success Shonali Burke, ABC Presented at Social Commerce Camp – DC February 20, 2010
19. Smithsonian’s National Portrait Gallery First-ever OutwinBoochever Portrait Competition (2005-2006) Courtesy: National Portrait Gallery
20. What was the problem? NPG perceived as outdated Lack of connection with today’s artists Portraiture not perceived as “cool” or “hip” Aimed to reach emerging & mid-career artists Needed to secure 2,000 entries for the contest to be viable Courtesy: National Portrait Gallery
21. What We Did Media outreach Media buy Direct mail “Portrait of an Artist”