On June 21, 2011, the bi-weekly #measurePR Twitter chat featured Megan Berry (@meganberry) of Klout, who answered several questions about the service.

1. Time(PDT)
Username
Update
I'm
heading
into
#measurePR
with
@meganberry
-­‐
snooze
me
for
the
next
hour
6/21/11
8:58
shonali
if
you're
not
interested!
And...
it's
time!
Welcome
to
the
bi-­‐weekly
chat
on
all
things
PR
&
SM-­‐
6/21/11
9:00
shonali
measurement
related.
Who's
joining
today?
#measurepr
Our
guest
today
is
@meganberry
of
Klout.
Thanks
for
braving
the
hordes,
6/21/11
9:00
shonali
Megan.
:)
#measurepr
RT
@shonali:
And...
it's
time!
Welcome
to
the
bi-­‐weekly
chat
on
all
things
PR
&
6/21/11
9:01
kmueller62
SM-­‐measurement
related.
Who's
joining
today?
#measurepr
We'll
start
the
chat
soon,
but
as
you
settle
in,
please
introduce
yourselves,
who
6/21/11
9:01
shonali
you
are,
what
you
do,
etc.
#measurepr
I'll
start:
I'm
a
#solopr
pro
in
the
DC
area,
measurement
fiend
(hence
this
chat),
6/21/11
9:01
shonali
@SAISHopkins
faculty
&
@wgbiz
editor.
#measurepr
6/21/11
9:02
meganberry
@shonali
thanks
for
having
me!
#measurepr
6/21/11
9:02
shonali
@kmueller62
Hiya!
Are
you
joining?
Great
to
have
you
if
so!
#measurepr
Few
things
before
we
get
started
(we
have
a
LOT
of
questions
to
get
through
6/21/11
9:02
shonali
today)...
#measurepr
1,
remember
to
use
the
hashtag
AND
index
your
tweets
w/
Q
no.
E.g.
"Re:
Q1"
6/21/11
9:03
shonali
or
"A1,"
etc.,
when
you're
chatting.
#measurepr
6/21/11
9:03
mikedonatello
o/
VP
of
research
at
Bulletin
News,
LLC
#measurepr
2nd,
we
have
groups
on
Facebook
&
LinkedIn,
if
you'd
like
to
join,
just
search
for
6/21/11
9:03
shonali
the
hashtag.
#measurepr
6/21/11
9:03
shonali
@kmueller62
LOL!
#measurepr
Got
questions
about
@Klout?
Check
out
@shonali's
#measurePR,
with
guest
6/21/11
9:03
prtini
@meganberry.
Twitter
chat
taking
place
right
now!
Good
morning
from
Anchorage.
I'm
an
independent
pr/comm
counselor.
6/21/11
9:03
mdbarber
Looking
forward
to
learning
more
about
@klout.
#measurepr
6/21/11
9:03
shonali
@mikedonatello
Hey,
Mike,
thanks
for
joining!
#measurepr
RT
@prtini:
Got
questions
about
@Klout?
Check
out
@shonali's
#measurePR,
6/21/11
9:03
midlife_celiac
with
guest
@meganberry.
Twitter
chat
taking
place
right
now!
6/21/11
9:03
shonali
@mdbarber
Great
to
see
you!
#measurepr
Checking
out
this
week's
#measurepr
chat.
RT
@shonali:
And...
it's
time!
6/21/11
9:04
CARMA_Tweets
Welcome
to
the
bi-­‐weekly
chat
on
al…
(cont)
http://deck.ly/~1zhBR
3rd,
this
is
where
all
chat
recaps/transcripts
are
posted:
http://ow.ly/3OdC8
6/21/11
9:04
shonali
Might
want
to
bookmark
it.
#measurepr
6/21/11
9:04
SandraSays
Joining
the
#measurepr
conversation
today
6/21/11
9:04
shonali
@midlife_celiac
@PRtini
Thank
you!
#measurepr
Apologize
to
rest
of
my
followers
for
all
the
tweets
4
the
next
hour.
If
you're
into
6/21/11
9:04
mdbarber
measuring
comm,
or
want
info
on
Klout,
join
#measurepr
6/21/11
9:04
40deuce
Hi
#measurepr
folks!
Am
I
late?
#measurepr
Hi
there
-­‐
Ted
Weismann
with
@LPP_PR
in
Boston.
Great
to
be
here
and
chat
6/21/11
9:04
TedWeismann
with
@meganberry
and
others.
#measurepr
Hi
everybody!
I'm
a
young
PR
professional
at
a
marketing
firm
in
Philadelphia.
6/21/11
9:04
Elaine_Hughes
Looking
forward
to
my
first
time
at
#measurepr
6/21/11
9:04
shonali
@CARMA_Tweets
Great
to
see
you!
#measurepr
6/21/11
9:04
mdbarber
@shonali
I
try
to
be
here.
Really
interested
in
this
topic.
#measurepr
6/21/11
9:04
shonali
4th:
I'll
be
sending
questions
to
@meganberry,
but
all
are
welcome
to
chime
in.

2. If
you
have
MORE
qns
for
her,
please
DM
to
me.
#measurepr
6/21/11
9:05
40deuce
Sheldon,
community
manager
for
@Sysomos
here!
#measurepr
It's
been
a
while
since
I've
been
able
to
attend,
but
I'm
ready
to
join
in
for
6/21/11
9:05
TRGioia
#measurepr!!
@Elaine_Hughes
A
newbie!
Welcome.
:)
@tedweismann
Great
to
see
you
again,
6/21/11
9:05
shonali
and
also
@40deuce
#measurepr
6/21/11
9:05
KRKring
When
is
it?
RT
@SandraSays
Joining
the
#measurepr
conversation
today
6/21/11
9:05
shonali
@sandrasays
Hiya!
#measurepr
6/21/11
9:05
shonali
@krkring
Right
now!
12-­‐1
pm
bi-­‐weekly
on
Tuesdays.
#measurepr
6/21/11
9:05
shonali
@TRGioia
Great
to
see
you!
#measurepr
6/21/11
9:06
shonali
@wabbitoid
LOLOL!
I'll
be
posting
a
recap/transcript
for
sure.
#measurepr
6/21/11
9:06
shonali
OK
-­‐
about
to
kick
off
with
Q1
-­‐
lots
to
get
through
today!
#measurepr
6/21/11
9:06
annebuchanan
Hello
#measurePR
gang.
Anne
from
@BuchananPR
in
Philadelphia.
Hi,
first
time
joining.
Glad
to
be
hear!
6/21/11
9:07
Sandee_Jackson
#measurepr
Popping
in
again;
I'll
be
doing
lots
of
listening
today.
Ligaya
from
@crttanaka
in
6/21/11
9:07
kauaiianSun
Los
Angeles
here!
#measurepr
Q1:
Why
should
we
take
Klout
seriously?
Doesn't
seem
to
have
rhyme/reason
6/21/11
9:07
shonali
right
now
other
than
tweeting
a
lot
(from
@MattLaCasse)
#measurepr
@shonali
Thanks,
been
wanting
to
get
in
with
ya
on
these,
always
more
to
learn
6/21/11
9:08
wabbitoid
IMHO.
#measurepr
6/21/11
9:08
shonali
@kauaiianSun
@Sandee_Jackson
@annebuchanan
Welcome!
#measurepr
@wabbitoid
Definitely,
for
all
of
us.
Also,
I
like
how
you
spelled
"bizzy".
;)
6/21/11
9:08
shonali
#measurepr
@shonali
Q1:
Best
way
to
answer
is
talking
about
how
we
DO
measure.
It's
not
6/21/11
9:08
meganberry
based
on
tweet
volume
but
ability
to
drive
action
#measurepr
RT
@prtini:
Got
questions
about
@Klout?
Check
out
@shonali's
#measurePR,
6/21/11
9:08
cloverdew
with
guest
@meganberry.
Twitter
chat
taking
place
right
now!
Because
it's
the
most
recognized
measure
of
social
influence.
Even
those
who
6/21/11
9:08
Sandee_Jackson
doubt
it,
recognize
it.
#measurepr
RT
@shonali:
Q1:
Why
should
we
take
Klout
seriously?
Doesn't
seem
to
have
6/21/11
9:09
MegBiallas
rhyme/reason
right
now
other
than
tweeting
a
lot
(from
@MattLa
...
@shonali
A1
(pt
2)
we
look
at
the
engagement
you
receive
(RTs,
@msgs,
likes,
6/21/11
9:09
meganberry
comments,
etc)
and
how
influential
those
people
are
#measurepr
joining
#MeasurePR
with
@shonali.
I
do
B2B
PR
in
Florida
for
AEC
industry.
Have
6/21/11
9:09
LoriePM
a
few
minutes
at
lunch
to
chat.
RT
@meganberry:
Q1:
Best
way
to
answer
is
talking
about
how
we
DO
measure.
6/21/11
9:09
shonali
Not
based
on
tweet
volume
but
ability
to
drive
action
#measurepr
Oh
man!
Great
day
for
me
to
make
into
this
chat.
Didn't
even
know
my
homegirl
6/21/11
9:09
40deuce
@meganberry
from
@klout
was
the
special
guest
#measurepr
RT
@meganberry:
A1
(pt
2)
we
look
at
engagement
you
receive
(RTs,
@msgs,
6/21/11
9:10
shonali
likes,
comments,
etc)
&
how
influential
those
people
are
#measurepr
6/21/11
9:10
shonali
@LoriePM
Welcome!
#measurepr
6/21/11
9:10
kdpaine
@shonali
#measurepr
I'm
here
@shonali
A1
(pt
3)
we
measure
that
influence
on
Twitter,
Facebook
and
6/21/11
9:10
meganberry
LinkedIn
with
more
networks
to
come
soon
#measurepr
6/21/11
9:10
TedWeismann
@meganberry
Sounds
sort
of
analogous
to
Page
Rank
#measurepr

3. 6/21/11
9:10
meganberry
@40deuce
great
to
see
you
here!
#measurepr
6/21/11
9:10
shonali
@kdpaine
Heya!
#measurepr
@tedweismann
yes
definitely!
We
often
say
we
are
like
PageRank
for
people
6/21/11
9:10
meganberry
#measurepr
Off
to
a
great
start
w/
@meganberry!
Just
a
reminder,
Klout
gets
a
LOT
of
us
6/21/11
9:11
shonali
talking
(me
included).
Let's
be
civil
today,
eh?
#measurepr
What
is
Klout?
RT
@meganberry:
@tedweismann
yes
definitely!
We
often
say
6/21/11
9:11
annebuchanan
we
are
like
PageRank
for
people
#measurepr
RT
@meganberry:
A1
(pt
3)
we
measure
that
influence
on
Twitter,
Facebook
6/21/11
9:11
shonali
and
LinkedIn
with
more
networks
to
come
soon
#measurepr
6/21/11
9:12
kikilitalien
@shonali
I'm
here!
:-­‐)
#measurepr
A1:
I
like
@klout
and
other
tools
to
get
an
idea
of
who
to
look
closer
at,
but
6/21/11
9:12
40deuce
never
take
any
as
the
end
all
answer
#measurepr
Q2:
Does
the
addition
of
LinkedIn
&
Facebook
scoring
improve
professional
6/21/11
9:12
shonali
credibility
or
make
it
more
personal?
(from
@KratzPR)
#measurepr
6/21/11
9:12
shonali
@kikilitalien
Hey,
there,
great
to
see
you!
#measurepr
RT
@meganberry:
@shonali
Q1:
Best
way
to
answer
is
talking
about
how
we
DO
6/21/11
9:12
TRGioia
measure.
It's
not
based
on
tweet
volume
but
ability
to
drive
...
RT
@40deuce:
A1:
I
like
@klout
and
other
tools
to
get
an
idea
of
who
to
look
6/21/11
9:12
bnotions
closer
at,
but
never
take
any
as
the
end
all
answer
#measurepr
@40deuce
yes
I
actually
agree.
People
are
more
than
score
whether
that
be
6/21/11
9:12
meganberry
SAT,
credit
or
Klout
-­‐-­‐
but
they
are
useful
shorthands
#measurepr
Three-­‐part
answer
by
@meganberry
makes
me
think
most
of
us
do
not
fully
6/21/11
9:13
annebuchanan
understand
how
to
use
@Klout!
#measurePR
6/21/11
9:13
shonali
@kanter
@kdpaine
LOL!
#measurepr
6/21/11
9:13
alanchumley
One
eye
on
@shonali
's
#measurepr
chat
with
@meganberry
from
@klout
RT
@40deuce:
A1:
I
like
@klout
and
other
tools
to
get
an
idea
of
who
to
look
6/21/11
9:13
shonali
closer
at,
but
never
take
any
as
the
end
all
answer
#measurepr
agree
RT
@40deuce:
A1:
I
like
@klout
and
other
tools
to
get
an
idea
of
who
to
6/21/11
9:13
TedWeismann
look
closer
at,
but
never
take
any
as
the
end
all
#measurepr
RT
@meganberry:People
are
more
than
score
whether
that
be
SAT,
credit
or
6/21/11
9:13
annebuchanan
Klout
-­‐-­‐
but
they
are
useful
shorthands
#measurepr
6/21/11
9:13
shonali
@alanchumley
Where's
the
second
eye?
;)
#measurepr
RT
@meganberry:
@40deuce
yes
I
actually
agree.
People
are
more
than
score
6/21/11
9:13
Sandee_Jackson
whether
that
be
SAT,
credit
or
Klout
#measurepr
@shonali
#measurepr
and
what
if
your
campaign
is
focused
on
YouTube
or
6/21/11
9:13
kdpaine
Flickr
like
@cariegrls
@shonali
A2:
Our
goal
is
to
measure
everywhere
people
are
creating
content
6/21/11
9:13
meganberry
and
influencing
each
other
online.
#measurepr
@annebuchanan
I
agree
on
the
3-­‐part
answer
and
know
that's
why
I
wanted
to
6/21/11
9:13
mdbarber
be
here
today.
#measurepr
@meganberry
exactly!
I
tell
people
the
same
thing
about
@Sysomos'
"authority
6/21/11
9:13
40deuce
ranking"
#measurepr
RT
@meganberry:
@shonali
A2:
Our
goal
is
to
measure
everywhere
people
are
6/21/11
9:14
annebuchanan
creating
content
and
influencing
each
other
online.
#measurepr
@shonali
A2:
For
most
Facebook
is
more
personal
and
LinkedIn
more
6/21/11
9:14
meganberry
professional
but
we
see
influence
happening
in
both
platforms
#measurepr

4. RT
@meganberry:
People
are
more
than
scores
whether
that
be
SAT,
credit
or
6/21/11
9:14
shonali
Klout
-­‐
but
they
are
useful
shorthands.
#measurepr
@meganberry
how
to
you
make
sure
I'm
real
and
not
a
"bot"
just
trying
to
6/21/11
9:14
kdpaine
boost
my
rank?
#measurepr
6/21/11
9:14
aurorameyer
checking
out
my
first
#measurepr
(at
least
I
think
it's
my
first).
#measurepr
RT
@meganberry:
A2:
Our
goal
is
to
measure
everywhere
people
are
creating
6/21/11
9:14
shonali
content
and
influencing
each
other
online.
#measurepr
RT
@40deuce:
A1:
I
like
@klout
and
other
tools
to
get
an
idea
of
who
to
look
6/21/11
9:14
MediaJohnD
closer
at,
but
never
take
any
as
the
end
all
answer
#measurepr
Me,
too,
Mary!
RT
@mdbarber:
@annebuchanan
I
agree
on
the
3-­‐part
answer
6/21/11
9:14
annebuchanan
and
know
that's
why
I
wanted
to
be
here
today.
#measurepr
@shonali
A2:
For
instance,
on
Facebook
I
may
influence
my
friends
to
see
6/21/11
9:14
meganberry
Midnight
in
Paris
(do
it!)
but
on
LinkedIn
it's
jobs
#measurepr
RT
@shonali:
RT
@meganberry:
People
are
more
than
scores
whether
that
be
6/21/11
9:15
kauaiianSun
SAT,
credit
or
Klout
-­‐
but
they
are
useful
shorthands.
#measurepr
6/21/11
9:15
40deuce
@kdpaine
because
everyone
knows
who
YOU
are
Katie!
=)
#measurepr
RT
@meganberry:
A2:
Eg,
on
Facebook
I
may
influence
my
friends
to
see
6/21/11
9:15
shonali
Midnight
in
Paris
(do
it!)
but
on
LinkedIn
it's
jobs
#measurepr
Q2
follow-­‐up
from
@kdpaine:
Then
what
about
if
your
campaign
is
focused
on
6/21/11
9:15
shonali
YouTube
or
Flickr?
#measurepr
@kdpaine
I
believe
@shonali
already
has
a
q
on
gaming/bots
planned
so
stay
6/21/11
9:16
meganberry
tuned
:)
#measurepr
6/21/11
9:17
shonali
@meganberry
@kdpaine,
Yes,
I
do.
:)
#measurepr
@shonali
@kdpaine
A2
follow-­‐up
-­‐
we
hope
to
add
those
networks
soon!
6/21/11
9:17
meganberry
#measurepr
A2
-­‐
then
it's
time
to
roll-­‐up
your
sleeves
and
do
some
native
research
and
your
6/21/11
9:17
KaryD
own
analysis.
:-­‐)
cc
@Kdpaine
#measurepr
6/21/11
9:17
JGoldsborough
Hi,
all.
Justin
from
KC
jumping
into
#measurePR.
Great
topic.
RT
@meganberry:
A2
follow-­‐up
-­‐
we
hope
to
add
those
networks
6/21/11
9:17
shonali
[YouTube/Flickr]
soon!
#measurepr
@meganberry
The
difference
bet
how
people
use
each
network
seems
2
make
6/21/11
9:17
mdbarber
measuring
multiple
networks
4
1
score
really
challenging.
#measurepr
Q2:
There
is
no
professional
and
personal
anymore.
And
the
personal
side
of
6/21/11
9:18
JGoldsborough
someone's
life
online
often
why
niche
makes
sense.
#measurePR
@meganberry
@shonali
Now
I
don't
connect
@klout
to
my
FB,
but
I
do
to
6/21/11
9:18
40deuce
Twitter.
Does
that
have
an
effect
on
my
score?
#measurepr
@mdbarber
yes
it
is
a
huge
challenge,
luckily
we
have
a
whole
team
of
brilliant
6/21/11
9:18
meganberry
scientists
@Klout
#measurepr
Q2:
That
said,
Twitter,
LinkedIn
and
Facebook
only
scratch
the
surface
of
the
6/21/11
9:18
JGoldsborough
research
we
need
to
do
to
find
TRUE
influencers.
#measurePR
6/21/11
9:18
selena_cameron
joining
the
#measurepr
chat
late,
but
happy
to
be
here!
Q3:
How
do
you
stop
people
gaming
the
system?
Eg
posting
nonsense
on
6/21/11
9:18
shonali
Twitter
-­‐>
increased
activity
&
score?
(from
@JGoldsborough)
#measurepr
Good
?:
RT
@40deuce:
@meganberry
Now
I
dont
connect
@klout
to
my
FB,
but
6/21/11
9:19
mdbarber
I
do
to
Twitter.
Does
that
have
an
effect
on
my
score?
#measurepr
RT
@mdbarber:
@meganberry
Diiferences
in
how
people
use
each
network
6/21/11
9:19
annebuchanan
must
make
assigning
1
@Klout
score
really
challenging.
#measurepr
6/21/11
9:19
mdbarber
@meganberry
Thanks.
Good
to
hear
also.
#measurepr

5. RT
@mdbarber:
@meganberry
Difference
how
ppl
use
each
network
seems
2
6/21/11
9:19
JGoldsborough
make
measuring
multiple
networks
4
1
score
challenging.
#measurepr
6/21/11
9:19
shonali
@selena_cameron
Nice
to
see
you!
#measurepr
re:
Q3,
very
interested
to
hear
this
response.
Gaming
the
system
is
or
will
be
a
6/21/11
9:19
jenzings
big
problem.
#measurePR
@meganberry
Will
we
be
able
to
look
at
scores
by
network
or
will
it
be
one
total
6/21/11
9:20
mdbarber
score.
#measurepr
Just
watching
a
few
of
the
#measurepr
Q&A's
Will
definitely
need
to
schedule
6/21/11
9:20
LisaDJenkins
time
for
attending
next
time.
Yep
RT
@KaryD:
A2
-­‐
then
it's
time
to
roll-­‐up
your
sleeves
and
do
some
native
6/21/11
9:20
JGoldsborough
research
and
your
own
analysis.
:-­‐)
cc
@Kdpaine
#measurepr
@40deuce,
not
connecting
to
FB
makes
a
massive
difference
in
your
score
6/21/11
9:20
selena_cameron
#measurepr
@mdbarber
we
have
one
combined
score
but
we
will
likely
provide
individual
6/21/11
9:20
meganberry
metrics
for
each
network
#measurepr
@kikilitalien
I'll
add
that
question
to
the
queue,
if
we
can
get
to
it
today,
6/21/11
9:20
shonali
definitely
will!
cc
@meganberry
#measurepr
RT
@KaryD:
A2
-­‐
then
it's
time
to
roll-­‐up
your
sleeves
and
do
some
native
6/21/11
9:21
kdpaine
research
and
your
own
analysis.
:-­‐)
cc
@Kdpaine
#measurepr
6/21/11
9:21
kikilitalien
@shonali
Thank
you!
#measurepr
Thanks!@
RT
@meganberry:
@mdbarber
we
have
one
combined
score
but
we
6/21/11
9:21
mdbarber
will
likely
provide
individual
metrics
for
each
network
#measurepr
6/21/11
9:21
40deuce
@selena_cameron
really??
In
a
good
or
bad
way?
And
why?
#measurepr
Think
of
implications
of
having
one
brand
(vs.
2:
personal
&
company)
on
6/21/11
9:21
annebuchanan
multiple
networks
for
@Klout
score.
#measurePR
A3
instead
of
looking
at
total
tweets
with
a
hashtag
we
look
at
ones
that
didn't
6/21/11
9:22
aurorameyer
use
gibberish.
Makes
the
insight
more
meaningful
#measurepr
Really
great
conversation
going
on
re:
@klout
w
@meganberry.
If
you're
in
6/21/11
9:22
mdbarber
comm/PR,
or
need
to
measure
comm,
join
us
now.
#measurepr
@JGoldsborough
yes,
what
if
u
have
bothconsumer
and
b2b
brands-­‐-­‐
i.e.
HP
or
6/21/11
9:22
kdpaine
Dell.
Shouldn't
there
be
different
influencers?
#measurePR
@selena_cameron
@40deuce
connecting
to
Facebook
impacts
Score
depending
6/21/11
9:22
meganberry
on
how
influential
you
are
on
that
network.
#measurepr
RT
@kdpaine:
@JGoldsborough
yes,
what
if
u
have
bothconsumer
and
b2b
6/21/11
9:22
kikilitalien
brands-­‐-­‐
i.e.
HP
or
Dell.
Shouldn't
there
be
different
influencers?
...
Yes
-­‐-­‐
RT
@annebuchanan:
Think
of
implications
of
having
1
brand
(vs.
2:
6/21/11
9:22
mdbarber
personal
&
company)
on
mult.
networks
for
@Klout
score.
#measurepr
A4
I
suspect
reality
is
the
system
will
always
be
gamed,
which
is
why
it
can't
be
6/21/11
9:22
KaryD
relied
on
as
a
measurement
tool.
#measurepr
@40deuce
depends
how
active
you
are
in
each
channel.
my
2
cents.
6/21/11
9:22
selena_cameron
#measurepr
RT
@annebuchanan:
Think
of
implications
of
having
one
brand
(vs.
2:
personal
6/21/11
9:23
TedWeismann
&
company)
on
multiple
networks
for
@Klout
score.
#measurepr
RT
@meganberry:
we
have
one
combined
score
but
will
likely
provide
individual
6/21/11
9:23
shonali
metrics
for
each
network
#measurepr
RT
@mdbarber:
Terrific
conversation
going
on
re:
@klout
w
@meganberry.
In
6/21/11
9:23
annebuchanan
comm/PR,
or
need
to
measure
comm,
join
us
now.
#measurepr
6/21/11
9:23
40deuce
@meganberry
@selena_cameron
but
can
I
suffer
by
not
connecting?

6. #measurepr
@kdpaine
Absolutely.
Influence
is
contextual,
not
universal.
There
is
no
such
6/21/11
9:23
JGoldsborough
thing
as
universal
influence.
Does
NOT
exist
:).
#measurePR
@selena_cameron
I'm
active
everywhere,
I
just
have
different
purposes
for
6/21/11
9:24
40deuce
different
networks
#measurepr
@40deuce
there's
no
penalty
for
not
connecting
but
if
you
are
very
influential
6/21/11
9:24
meganberry
on
FB
and
we
can't
see
that,
we
can't
include
it
#measurepr
Good
question:
RT
@40deuce:
@meganberry
@selena_cameron
but
can
I
suffer
6/21/11
9:24
mdbarber
by
not
connecting?
#measurepr
RT
@shonali:
RT
@meganberry:
we
have
one
combined
score
but
will
likely
6/21/11
9:24
SandraSays
provide
individual
metrics
for
each
network
#measurepr
RT
@JGoldsborough:
@kdpaine
Absolutely.
Influence
is
contextual,
not
6/21/11
9:24
jenzings
universal.
There
is
no
such
thing
as
universal
influence.
Does
NOT
...
@40deuce
@meganberry
#measurepr
so
I
get
different
scores
if
I
log
on
via
FB
6/21/11
9:24
kdpaine
vs
Twitter?
Agree.
RT
@JGoldsborough:
@kdpaine
Absolutely.
Influence
is
contextual,
not
6/21/11
9:24
Sandee_Jackson
universal.
No
such
thing
as
universal
influence.
#measurepr
RT
@meganberry:
theres
no
penalty
for
not
connecting
but
if
you
are
influential
6/21/11
9:25
40deuce
on
FB
and
we
cant
see
that,
we
cant
include
it
#measurepr
How
can
you
use
Klout
to
measure
a
Facebook
page
when
the
only
way
to
log
in
6/21/11
9:25
kathleenmcf
is
through
the
admin's
personal
account?
#measurepr
RT
@meganberry:
@40deuce
No
penalty
for
not
connecting
but
if
u
r
very
6/21/11
9:25
annebuchanan
influential
on
FB
and
we
can't
see
that,
can't
include
it
#measurepr
RT
@meganberry:
there's
no
penalty
for
not
connecting
but
if
you're
v
6/21/11
9:25
shonali
influential
on
FB
&
we
can't
see
that,
we
can't
include
it
#measurepr
6/21/11
9:25
40deuce
@meganberry
That's
a
fair
answer.
Was
just
wondering
#measurepr
6/21/11
9:25
alanchumley
&
influence
is
topic
and
it
fleeting.
#measurepr
@jgoldsborough
@kdpaine
@shonali
A3
(gaming):
1)
We
look
at
the
influence
level
of
those
responding
to
6/21/11
9:25
meganberry
you
so
getting
RTed
by
a
bot
will
likely
not
help
#measurepr
@KaryD
Problem
is
lazy
PR
ppl
who
rely
on
@Klout
as
ONLY
influence
measure
6/21/11
9:26
JGoldsborough
tool.
Real
influencer
tracking
takes
time,
research.
#measurePR
@shonali
A3:
Also,
we
are
working
on
bot
and
spam
detection
systems
that
will
6/21/11
9:26
meganberry
discount
any
influence
signals
from
them
completely
#measurepr
RT
@meganberry:
A3
(gaming):
1)
We
look
at
the
influence
level
of
those
6/21/11
9:26
mdbarber
responding
so
getting
RTed
by
a
bot
will
likely
not
help
#measurepr
RT
@JGoldsborough:
@KaryD
Problem
is
lazy
PR
ppl
who
rely
on
@Klout
as
6/21/11
9:26
kdpaine
ONLY
influence
measure
tool.
Real
influencer
tracking
takes
time,
...
6/21/11
9:26
cassie_holman
Jumping
into
#measurepr.
Talking
@Klout.
Great
conversation.
#measurepr
RT
@meganberry:
@shonali
We
look
at
the
influence
level
of
those
responding
6/21/11
9:26
Sandee_Jackson
to
you
so
getting
RTed
by
a
bot
will
likely
not
help
#measurepr
@meganberry
@shonali
Right,
but
per
@MackCollier's
post
a
while
back,
isn't
6/21/11
9:27
JGoldsborough
@Klout
still
measuring
activity
more
than
influence?
#measurePR
6/21/11
9:27
KaryD
@JGoldsborough
Absolutely.
And,
that
laziness
is
dangerous.
#measurePR
@JGoldsborough
True
but
it
seems
@klout
is
a
good
start
at
measuring
too,
6/21/11
9:27
mdbarber
don't
you
think?
#measurepr
RT
@meganberry:
@shonali
A3:
Working
on
bot
&
spam
detection
systems
that
6/21/11
9:27
annebuchanan
will
discount
influence
signals
from
them
completely
#measurepr
6/21/11
9:27
shonali
RT
@meganberry:
A3
(gaming):
1)
We
look
at
influence
level
of
those

7. responding
to
you.
Getting
RTed
by
a
bot
will
likely
not
help
#measurepr
@KaryD
okay,
you
can
take
over
the
class
skeptic
role
for
the
rest
of
6/21/11
9:27
kdpaine
#measurePR
I
have
a
call
with
@traackr
:)
@JGoldsborough
activity
is
not
part
of
our
algorithm
but
if
you're
not
creating
6/21/11
9:27
meganberry
content
people
are
rarely
sharing
and
responding
#measurepr
RT
@meganberry:
A3:
Also,
we're
working
on
bot/spam
detection
systems
6/21/11
9:28
shonali
that'll
discount
any
influence
signals
from
them
completely
#measurepr
RT
@annebuchanan:
RT
@meganberry:
@shonali
Working
on
bot
&
spam
6/21/11
9:28
Sandee_Jackson
detection
systems
that
will
discount
influence
signals
from
them
#measurepr
@kdpaine
Oh,
I
love
@traackr
-­‐
have
fun
with
them
on
the
call
and
thanks
so
6/21/11
9:28
shonali
much
for
stopping
by!
#measurepr
RT
@meganberry:
@shonali
A3:
Working
on
bot
&
spam
detection
systems
6/21/11
9:28
cassie_holman
@klout
that
will
discount
influence
signals
from
them
#measurepr
@mdbarber
If
used
as
a
starting
pt,
could
c
benefit.
But
tools
can
only
tell
us
so
6/21/11
9:29
JGoldsborough
much.
Too
many
ppl
use
tool
as
only
measure.
#measurePR
Q4:
Will
Klout
include
blogs,
commenting
systems
like
Livefyre/Disqus
into
what
6/21/11
9:29
shonali
you
use
for
measuring?
(from
@skypulsemedia)
#measurepr
Good
?
RT
@shonali:
Q4:
Will
Klout
include
blogs,
commenting
systems
like
6/21/11
9:30
Sandee_Jackson
Livefyre/Disqus
into
what
you
use
for
measuring?
#measurepr
@JGoldsborough
True.
I
dont
think
there's
any
ONE
measurement
but
this
6/21/11
9:30
mdbarber
seems
a
good
piece
of
it.
I
need
geographical
segment
2.
#measurepr
@jgoldsborough
no
good
alternative
to
@klout
is
part
of
the
problem,
right?
6/21/11
9:30
selena_cameron
#measurepr
@shonali
you
should
try
BlogLevel.com
which
has
a
common
methodology
that
6/21/11
9:30
JonnyBentwood
analyses
influence
across
blogs
and
twitter
#measurepr
@shonali
A4
yes,
we
would
definitely
like
to
include
more
networks
for
6/21/11
9:31
meganberry
measurement
-­‐-­‐
those
are
very
likely
but
no
set
dates
yet
#measurepr
6/21/11
9:31
shonali
@JonnyBentwood
Interesting,
I'll
check
that
out.
Thanks!
#measurepr
RT
@shonali:
Q4:
Will
Klout
include
blogs,
commenting
systems
like
6/21/11
9:31
40deuce
Livefyre/Disqus
into
what
you
use
for
measuring?
#measurepr
For
hashtag
#measurepr,
the
top
users,
links,
phrases
and
usage
according
to
6/21/11
9:31
JonnyBentwood
#tweetlevel(http://t.co/PxJ1kgg)
is
http://t.co/wtMKIqb
@selena_cameron
There
is
a
great
alternative
to
@Klout.
Good
old
fashioned
6/21/11
9:31
JGoldsborough
research
:).
Just
takes
more
time.
#measurePR
RT
@meganberry:
A4
yes,
we'd
definitely
like
to
include
more
networks
for
6/21/11
9:31
shonali
measurement.
Those
are
very
likely
but
no
set
dates
yet
#measurepr
RT
@meganberry:
A4
yes,
we
would
definitely
like
to
include
more
networks
for
6/21/11
9:31
40deuce
measurement
-­‐
those
r
very
likely
but
no
set
dates
#measurepr
RT
@meganberry:
@shonali
yes,
we
would
like
to
include
more
networks
for
6/21/11
9:32
Sandee_Jackson
measurement-­‐-­‐those
are
very
likely
but
no
set
dates
yet
#measurepr
@40deuce.
it
doesn't
distinguish,
which
is
part
of
the
problem.
because
it's
all
6/21/11
9:32
selena_cameron
about
sharing
and
interactivity
#measurepr
RT
@JGoldsborough:
There
is
a
great
alternative
to
@Klout.
Good
old
fashioned
6/21/11
9:32
shonali
research
:).
Just
takes
more
time.
#measurepr
A4
-­‐
adding
blogs
and
commenting
systems
wld
add
to
validity,
but
what
about
6/21/11
9:32
KaryD
txt
analysis?
Content
and
tone
matters.
#measurepr
@shonali
i'm
setting
up
invte-­‐only
usernames/passwords
for
bloglevel
and
6/21/11
9:32
JonnyBentwood
tweetlevel
-­‐
want
me
to
set
this
up
for
you
too?
#measurepr

8. #measurepr
Will
Klout
create
partnerships
with
specific
blogs
&
#sm
sites
that
6/21/11
9:32
bdionline
could
give
more
credit
to
users
of
one
over
its
competitior?
RT
@meganberry:
activity
not
part
of
our
algorithm,
if
youre
not
creating
6/21/11
9:32
TedWeismann
content
ppl
are
rarely
sharing
and
responding
#measurepr
@JGoldsborough
i
mean
no
good
'quick'
alternative
that
has
the
same
impact.
6/21/11
9:32
selena_cameron
everyone's
looking
for
a
number,
rating,
scale
#measurepr
RT
@KaryD:
A4
-­‐
adding
blogs
and
commenting
systems
wld
add
to
validity,
but
6/21/11
9:32
shonali
what
about
txt
analysis?
Content
and
tone
matters.
#measurepr
6/21/11
9:33
shonali
@JonnyBentwood
You
bet,
thank
you!
Are
they
a
client
of
yours?
#measurepr
RT
@dannydevriendt:
Analytic
wizard
@IsraelMirsky
dissects
the
sessions
of
6/21/11
9:33
darbtx
#Canneslions
t
http://ow.ly/5mC8v
#pnid
#measurepr
RT
@KaryD:
A4
-­‐
adding
blogs
and
commenting
systems
wld
add
to
validity,
but
6/21/11
9:33
mdbarber
what
about
txt
analysis?
Content
and
tone
matters.
#measurepr
RT
@JGoldsborough:
There
is
a
great
alternative
to
@Klout.
Good
old
fashioned
6/21/11
9:33
AmritPa1
research
:).
Just
takes
more
time.
#measurepr
@JonnyBentwood
Ugh,
ignore
that
last
question,
just
clicked
through
to
your
6/21/11
9:33
shonali
profile!
#measurepr
True.
Spammers
there
too.
RT
@KaryD:
Adding
blogs
&
commenting
systems
6/21/11
9:33
Sandee_Jackson
wld
add
to
validity,
but
what
about
txt
analysis?
#measurepr
Q5:
How
do
you
track/account
for
people
who
are
"klout
bombing"
the
K+
6/21/11
9:34
shonali
system
e.g.
using
#kloutbomb
hashtag?
(from
@prtini)
#measurepr
6/21/11
9:34
KratzPR
@shonali
thanks
for
using
my
Question!
Hope
#measurepr
is
going
well
:)
@selena_cameron
Right.
But
that's
prob.
I
no
quick
answer
2
influence.
Like
6/21/11
9:34
JGoldsborough
measurement.
Ppl
look
4
holy
grail.
Doesn't
exist.
#measurePR
RT
@shonali:
Q5:
How
do
you
track/account
for
people
who
are
"klout
6/21/11
9:34
40deuce
bombing"
the
K+
system
e.g.
using
#kloutbomb
hashtag?
#measurepr
6/21/11
9:35
Smallbizlabs
Joining
late.
Tough
crowd.
I
like
Klout:)
#measurepr
@JGoldsborough
agreed
100%.
moving
from
AVEs
to
klout.
we're
farther
6/21/11
9:35
selena_cameron
ahead,
but
not
really
#measurepr
Good
Q
RT
@shonali:
Q5:
How
do
you
track/account
for
people
who
are
"klout
6/21/11
9:35
cassie_holman
bombing"
the
K+
system
e.g.
using
#kloutbomb
hashtag?
#measurepr
@kratzpr
Yes,
#measurepr
has
a
great
discussion
going
on
right
now
and
6/21/11
9:35
shonali
@meganberry
is
doing
a
fab
job!
@JGoldsborough
Agree
there's
no
holy
grail
-­‐-­‐
never
has
been.
In
30
years,
6/21/11
9:35
mdbarber
rarely
use
exactly
same
measure
tools.
Not
new
to
SM
#measurepr
A5:
It's
my
understanding
(as
told
by
@JoeFernandez)
that
+K
is
just
a
bonus
6/21/11
9:35
40deuce
thing
and
doesn't
affect
@klout
scores
#measurepr
6/21/11
9:35
annebuchanan
Me,
too.
RT
@Smallbizlabs:
Joining
late.
Tough
crowd.
I
like
Klout:)
#measurepr
LOL
Take
cover,
Steve!
;)
RT
@Smallbizlabs:
Joining
late.
Tough
crowd.
I
like
6/21/11
9:35
shonali
Klout
:)
#measurepr
RT
@40deuce:
A5:
Its
my
understanding
(as
told
by
@JoeFernandez)
that
+K
is
6/21/11
9:36
Sandee_Jackson
just
a
bonus
thing
and
doesnt
affect
@klout
scores
#measurepr
@shonali
A5:
+K
right
now
doesn't
affect
K
Score,
we
are
in
process
of
6/21/11
9:36
meganberry
examining
the
signals
given
to
see
how
best
to
incorporate
#measurepr
RT
@40deuce:
A5:
Its
my
understanding
(as
told
by
@JoeFernandez)
that
+K
is
6/21/11
9:36
cassie_holman
just
a
bonus
thing
and
doesnt
affect
@klout
scores
#measurepr
This
kerfuffle
over
@Klout
is
nothing
new
to
PR.
Since
inception,
PR
has
6/21/11
9:37
annebuchanan
struggled
to
"prove"
its
worth
to
non-­‐believers.
#measurePR

9. RT
@meganberry:
@shonali
A5:
+K
right
now
doesn't
affect
K
Score,
we
are
in
6/21/11
9:37
selena_cameron
process
of
examining
the
signals
given
to
see
how
best
to
in
...
6/21/11
9:37
Elaine_Hughes
What
is
the
highest
score
that
an
influencer
can
achieve
on
Klout?
#measurepr
@shonali
A5:
People
are
using
+K
in
different
ways
-­‐
we
want
to
distill
down
to
6/21/11
9:37
meganberry
influence
signals
and
then
use
#measurepr
RT
@meganberry:
A5:
+K
right
now
doesnt
affect
K
Score,
we
are
examining
the
6/21/11
9:37
40deuce
signals
given
to
see
how
best
to
incorporate
#measurepr
Agree.
RT
@annebuchanan:
This
kerfuffle
over
@Klout
is
nothing
new
to
PR.
6/21/11
9:37
Sandee_Jackson
Since
inception,
PR
has
struggled
to
"prove"
its
worth
#measurepr
RT
@meganberry
A5:
+K
right
now
doesn't
affect
K
Score,
we're
in
process
of
6/21/11
9:37
shonali
examining
signals
given
to
see
how
best
2
incorporate
#measurepr
@shonali
Why
do
you
want
to
rain
on
our
#kloutbomb-­‐ing
parade?
6/21/11
9:37
brittenwolf
@sjhalestorm
#measurepr
6/21/11
9:38
danperezfilms
A5:
A
rather
desperate
attempt
to
boost
low
self-­‐esteem?
;)
#measurepr
Isn't
it
100?
RT
@Elaine_Hughes:
What
is
the
highest
score
that
an
influencer
6/21/11
9:38
Sandee_Jackson
can
achieve
on
@Klout?
#measurepr
RT
@annebuchanan:
This
kerfuffle
over
@Klout
is
not
new
to
PR.
Since
6/21/11
9:38
SandraSays
inception,
PR
has
struggled
to
"prove"
its
worth...
#measurepr
Q1
Would
love
to
know
this
too
R
@Elaine_Hughes:
What
is
the
highest
score
6/21/11
9:38
selena_cameron
that
an
influencer
can
achieve
on
Klout?
#measurepr
RT
@meganberry:
A5:
People
are
using
+K
in
different
ways
-­‐
we
want
to
distill
6/21/11
9:38
shonali
down
to
influence
signals
and
then
use
#measurepr
6/21/11
9:38
shonali
@thebrandbuilder
LOL!
#measurepr
RT
@shonali:
Q5:
How
do
you
track/account
for
people
who
are
"klout
6/21/11
9:38
lynneluvah
bombing"
the
K+
system
e.g.
using
#kloutbomb
hashtag?
(from
@prtini)
...
RT
@meganberry:
@shonali
A5:
People
are
using
+K
in
different
ways
-­‐
we
want
6/21/11
9:38
SandraSays
to
distill
down
to
influence
signals
and
then
use
#measurepr
Amen!
RT
@annebuchanan:
This
kerfuffle
over
@Klout
is
not
new.
PR
has
6/21/11
9:38
mdbarber
always
struggled
to
"prove"
its
worth
to
non-­‐believers.
#measurepr
RT
@mattiasostmar:
Public
Relations
Industry
Sets
Top
Measurement
Priorities
-­‐
6/21/11
9:38
darbtx
http://icio.us/KC5Xq8
-­‐
#PNID
#measurepr
@shonali
me
too..
this
is
a
great
convo..
congrats
on
haviing
a
much
higher
6/21/11
9:38
kdpaine
Klout
score
:)
#measurepr
6/21/11
9:39
meganberry
@Sandee_Jackson
@Elaine_Hughes
correct,
highest
score
is
100
#measurepr
Q6:
How
is
+K
helping
you
achieve
your
business
goals?
(from
@ginidietrich)
6/21/11
9:39
shonali
#measurepr
Looks
like
#measurepr
is
talking
about
&
fails
to
appreciate
a
well-­‐constructed
6/21/11
9:39
sjhalestorm
#kloutbomb.
Everybody
loves
a
good
influential
topic.
6/21/11
9:39
shonali
@kdpaine
ROFL!
For
heaven's
sake
don't
YOU
start
about
that!!!
#measurepr
@Sandee_Jackson
@annebuchanan
Agree!
I
say
it
all
the
time.Industry
has
6/21/11
9:39
KaryD
always
had
trouble
measuring
anything
that's
actionalble.
#measurepr
Better
question;
when
is
my
@klout
going
to
lead
someone
to
give
me
an
6/21/11
9:39
40deuce
iPad2?
;)
#measurepr
Heh
heh!
RT
@40deuce:
Better
question;
when
is
my
@klout
going
to
lead
6/21/11
9:40
shonali
someone
to
give
me
an
iPad2?
;)
#measurepr
6/21/11
9:40
Elaine_Hughes
Thanks
@sandee_jackson
@meganberry
#measurepr
Now
we're
talkin!
LOL
RT
@40deuce:
Better
question;
when
is
my
@klout
going
6/21/11
9:40
annebuchanan
to
lead
someone
to
give
me
an
iPad2?
;)
#measurepr

10. @sjhalestorm
what
exactly
is
this
#kloutbomb
thing
everyone
is
talking
about?
6/21/11
9:40
40deuce
#measurepr
LOL!
Let
the
bots
start!
RT
@40deuce:
Better
question;
when
is
my
@klout
6/21/11
9:40
mdbarber
going
to
lead
someone
to
give
me
an
iPad2?
;)
#measurepr
Thx
for
asking.
Wondering
same
thing.
RT
@40deuce:
@sjhalestorm
what
6/21/11
9:41
annebuchanan
exactly
is
this
#kloutbomb
thing
everyone
is
talking
about?
#measurepr
Best
question
of
the
day
RT
@40deuce:
Better
question;
when
is
my
@klout
6/21/11
9:41
DocSuess
going
to
lead
someone
to
give
me
an
iPad2?
;)
#measurepr
Who
else
besides
Justin
Bieber
has
a
@Klout
score
of
100?
Any
non
celebs?
6/21/11
9:41
Sandee_Jackson
#measurepr
Never
heard
of
it
either...
RT
@annebuchanan:
Thx
for
asking.
Wondering
same
6/21/11
9:41
Sandee_Jackson
thing.
RT
@40deuce:
@sjhalestorm
#KloutBomb
#measurepr
wondering
the
same
thing
-­‐-­‐>
RT
@40deuce:
what
exactly
is
this
#kloutbomb
6/21/11
9:42
SandraSays
thing
everyone
is
talking
about?
#measurepr
RT
@40deuce:
@sjhalestorm
what
exactly
is
this
#kloutbomb
thing
everyone
is
6/21/11
9:42
mdbarber
talking
about?
#measurepr
@annebuchanan
@40deuce
@Sandee_Jackson
Just
making
light
of
the
6/21/11
9:42
sjhalestorm
influential
topics
Klout
so
kindly
applies
to
people...
#measurepr
@40deuce
Apparently
@prtini
has
seen
some
people
using
#kloutbomb
as
a
6/21/11
9:42
shonali
hashtag
to
try
to
"bomb"
+K
system...
#measurepr
@shonali
A6
we
want
to
understand
the
topics
people
are
influential
on,
+K
6/21/11
9:42
meganberry
allows
people
to
tell
us
who
influences
them
on
topics
#measurepr
Same
here!
RT
@SandraSays:
wondering
the
same
thing
RT
@40deuce:
what
6/21/11
9:42
BuchananPR
exactly
is
this
#kloutbomb
thing
everyone
is
talking
about?
#measurepr
RT
@meganberry:
we
want
to
understand
topics
people
are
influential
on,
+K
6/21/11
9:43
SandraSays
allows
people
to
tell
us
who
influences
them
on
topics
#measurepr
RT
@meganberry:
A6
Want
to
understand
topics
people
are
influential
on,
+K
6/21/11
9:43
shonali
allows
people
to
tell
us
who
influences
them
on
topics
#measurepr
@sjhalestorm
Well,
you
are
probably
trending
right
now,
just
by
making
a
joke.
6/21/11
9:43
annebuchanan
;)
#measurePR
@shonali
A6
As
a
company,
we
want
to
get
as
much
data
on
influence
as
6/21/11
9:43
meganberry
possible
#measurepr
RT
@meganberry:
A6
As
a
company,
we
want
to
get
as
much
data
on
influence
6/21/11
9:44
shonali
as
possible
#measurepr
@shonali
@prtini
@sjhalestorm
hmmmm,
but
if
+K
doesn't
affect
@klout
score,
6/21/11
9:44
40deuce
it's
kind
of
a
pointless
exercise
then,
no?
#measurepr
RT
@shonali:
RT
@meganberry:
A6
Want
to
understand
topics
people
r
6/21/11
9:44
annebuchanan
influential
on,
+K
allows
folks
to
tell
us
who
influences
them
#measurepr
Love
that
the
#kloutbomb
hashtag
@sjhalestorm
and
I
started
is
taking
off.
6/21/11
9:44
brittenwolf
#measurepr
@40deuce
I
think
@meganberry
's
point
is
that
+K
helps
them
understand
what
6/21/11
9:45
shonali
topics
people
are
influential
on.
#measurepr
@40deuce
we
believe
topics
are
vital
to
what
we're
doing.
It's
not
just
a
Score
6/21/11
9:46
meganberry
but
a
Score
and
topic
that
matter
#measurepr
@40deuce
i.e.
knowing
that
someone
has
a
score
of
50
is
much
more
6/21/11
9:46
meganberry
interesting
if
you
know
what
they
influence
people
in
#measurepr
@40deuce
@shonali
@prtini
+K
kicks
specific
topic
to
top
of
individual's
Klout
6/21/11
9:46
sjhalestorm
profile.
And
it's
tweetable.
So
yeah,
pointless.
#measurepr

11. Q7
What's
the
real
+
of
Klout
Perks?
Many
of
us
get
'em,
never
mention
6/21/11
9:46
shonali
anywhere
online.
Seems
waste
of
client
$
via
@ginidietrich
#measurepr
RT
@meganberry:
knowing
that
someone
has
a
score
of
50
is
much
more
6/21/11
9:47
SandraSays
interesting
if
you
know
what
they
influence
people
in
#measurepr
RT
@SandraSays:
RT
@meganberry:
knowing
someone
has
score
of
50
much
6/21/11
9:47
annebuchanan
more
interesting
if
you
know
what
they
influence
people
in
#measurepr
RT
@meganberry:
we
believe
topics
are
vital
to
what
were
doing.
Its
not
just
a
6/21/11
9:47
SandraSays
Score
but
a
Score
and
topic
that
matter
#measurepr
Agree:
RT
@meganberry:
knowing
that
someone
has
a
score
of
50
is
much
more
6/21/11
9:47
mdbarber
interesting
if
you
know
what
they
influence
people
in
#measurepr
Haven't
&
likely
won't)
done
empire
avenue,
but
+k
seems
to
put
Klout
on
that
6/21/11
9:47
KaryD
level.
Good
concept,
but
gaming
of
influence=gross.
#measurepr
@shonali
A7:
We
don't
require
people
to,
but
the
majority
DO
tweet
and
share.
6/21/11
9:48
meganberry
As
our
targeting
gets
better
we
think
%
will
go
up
#measurepr
RT
@meganberry:
knowing
that
someone
has
a
score
of
50
is
much
more
6/21/11
9:48
shonali
interesting
if
you
know
what
they
influence
people
in
#measurepr
@shonali
A7:
For
instance
if
you
are
influential
on
TV
and
we
give
you
a
preview
6/21/11
9:48
meganberry
of
a
new
show,
you
will
WANT
to
share
#measurepr
RT
@meganberry:
A7:
We
don't
require
people
to,
but
majority
DO
tweet
&
6/21/11
9:49
shonali
share.
As
our
targeting
gets
better
we
think
%
will
go
up
#measurepr
Q7
follow-­‐up:
@meganberry
you
mention
%
w.r.t.
Klout
Perks
-­‐
what
is
the
6/21/11
9:49
shonali
average
right
now?
#measurepr
@meganberry
Good
to
know.
Now
I
want
to
see
if
people
have
+K'd
me
on
any
6/21/11
9:50
40deuce
topics
#measurepr
@meganberry
@40deuce
What
do
you
think
about
@traackr
and
how
they
6/21/11
9:51
justindorfman87
account
for
relevance
in
their
influence
measurement?
#measurepr
A7:
I
know
I
talked
about
my
@virginamerica
@Klout
perk
last
year
even
though
6/21/11
9:51
40deuce
I
didn't
have
to.
#measurepr
+K
seems
interesting
in
that
people
can
+K
others.
Can
also
give
a
-­‐K
to
6/21/11
9:51
mdbarber
someone?
#measurepr
@shonali
I
can't
share
that
exact
info,
but
the
majority
do
tweet
or
share
with
6/21/11
9:51
meganberry
audience
#measurepr
Perks
make
me
happy.
I
talk
more
when
I'm
happy
(even
though
I
talk
a
lot
all
6/21/11
9:51
40deuce
the
time)
#measurepr
RT
@mdbarber:
+K
seems
interesting
in
that
people
can
+K
others.
Can
also
give
6/21/11
9:52
annebuchanan
a
-­‐K
to
someone?
#measurepr
@justindorfman87
@meganberry
@traackr
I'm
not
allowed
to
talk
about
them.
6/21/11
9:52
40deuce
@Sysomos
only
;)
#measurepr
6/21/11
9:52
MackCollier
@KaryD
Yes
I
can
see
a
lot
of
quid
pro
quo
with
the
+K
#measurepr
@mdbarber
ha
we've
talked
about
-­‐K
but
I
think
we're
staying
away
from
it
for
6/21/11
9:52
meganberry
now
;)
#measurepr
Q8:
Are
there
future
plans
to
help
comms
pros
determine
the
real
influencers
in
6/21/11
9:52
shonali
their
industry/vertical
market?
via
@ginidietrich
#measurepr
love
it
RT
@40deuce:
Perks
make
me
happy.
I
talk
more
when
Im
happy
(even
6/21/11
9:53
meganberry
though
I
talk
a
lot
all
the
time)
#measurepr
Probably
a
good
idea
but...RT
@meganberry:
@mdbarber
ha
weve
talked
about
6/21/11
9:53
mdbarber
-­‐K
but
I
think
were
staying
away
from
it
for
now
;)
#measurepr
6/21/11
9:53
annebuchanan
RT
@shonali:
Q8:
Plans
to
help
comms
pros
determine
the
real
influencers
in

12. their
industry/vertical
market?
via
@ginidietrich
#measurepr
@shonali
the
way
we
do
this
now
is
through
Klout
Perks
-­‐
which
allows
you
to
6/21/11
9:53
meganberry
reach
influencers
in
given
topics
and
offer
a
Perk
#measurepr
@brittenwolf:
And
I
thought
you
were
spamming
me...ha!
Little
did
I
know
it
6/21/11
9:53
cassie_holman
was
the
beginning
of
something
big!
;)
#kloutbomb
#measurepr
@justindorfman87
@40deuce
Well,
I
can
(no
affiliation)
-­‐
I
love
@traackr,
I
think
6/21/11
9:53
shonali
what
they're
doing
is
really
smart.
#measurepr
Good
?:
RT
@shonali:
Q8:plans
to
help
comms
pros
determine
the
real
6/21/11
9:53
mdbarber
influencers
in
their
industry/vertical
mkt?
via
@ginidietrich
#measurepr
@MackCollier
Have
you
seen
open
solicitation
for
a
+K?
As
in
a
"will
you
6/21/11
9:53
KaryD
endorse
me"?
I
haven't...yet.
#measurepr
@shonali
A8:
We
don't
want
to
just
sell
lists
because
people
might
get
6/21/11
9:54
meganberry
spammed,
we
want
to
protect
people's
data
and
privacy
#measurepr
RT
@shonali:
@justindorfman87
@40deuce
Well,
I
can
(no
affiliation)
-­‐
I
love
6/21/11
9:54
justindorfman87
@traackr,
I
think
what
they're
doing
is
really
smart.
#meas
...
@meganberry
So
right
now
the
only
way
Comms/PR
pros
can
determine
true
6/21/11
9:54
shonali
influencers
is
through
Klout
Perks,
do
I
have
that
right?
#measurepr
@KaryD
@MackCollier
Funny,
one
of
my
FB
friends
just
mentioned
today
he
6/21/11
9:54
shonali
gets
a
lot
of
+K
requests.
#measurepr
@shonali
That
is
correct,
although
you
can
simply
look
someone
up
on
the
site
6/21/11
9:55
meganberry
as
well
(just
a
manual
process)
#measurepr
@KaryD
I
haven't
either,
but
I
haven't
been
doing
+K
for
anyone
else
yet
either
6/21/11
9:55
MackCollier
#measurepr
6/21/11
9:55
40deuce
@shonali
@justindorfman87
@traackr
haha!
#measurepr
@danielhonigman
@ginidietrich
LOL!
Funny
thing
is
I
did
get
the
$10
Subway
6/21/11
9:55
shonali
card,
but
I
probably
won't
get
the
avocado
sammy.
#measurepr
RT
@JGoldsborough:
@KaryD
Problem
is
lazy
PR
ppl
who
rely
on
@Klout
as
6/21/11
9:55
gojohnab
ONLY
influence
measure
tool.
Real
influencer
tracking
takes
time,
...
@MackCollier
@kikilitalien
Yeah....I've
resisted
going
there,
too.
Feels
like
a
big
6/21/11
9:55
KaryD
o'l
can
of
worms.
#measurepr
RT
@meganberry:
@shonali
That
is
correct,
although
you
can
simply
look
6/21/11
9:55
shonali
someone
up
on
the
site
as
well
(just
a
manual
process)
A8
#measurepr
RT
@shonali:
@meganberry
So
right
now
the
only
way
Comms/PR
pros
can
6/21/11
9:56
cassie_holman
determine
true
influencers
is
through
Klout
Perks?
#measurepr
@shonali
@karyd
or
like
on
@empireave,
I'll
buy
your
stock
if
you
use
money
to
6/21/11
9:57
MackCollier
buy
back
mine
#measurepr
+1
RT
@shonali:
Heh
heh!
RT
@40deuce:
Better
question;
when
is
my
@klout
6/21/11
9:57
jaykeith
going
to
lead
someone
to
give
me
an
iPad2?
;)
#measurepr
6/21/11
9:57
shonali
@MackCollier
@karyd
Ha!
#measurepr
6/21/11
9:57
kikilitalien
@shonali
Thanks
for
including
my
question!
+K!
;-­‐)
j/k
#measurepr
Cool!
Just
checked
and
apparently
people
are
giving
+K's.
I
had
no
idea
6/21/11
9:58
40deuce
http://klout.com/#/40deuce/topics
#measurepr
RT
@40deuce:
Cool!
Just
checked
and
apparently
people
are
giving
+Ks.
I
had
no
6/21/11
9:58
SandraSays
idea
http://klout.com/#/40deuce/topics
#measurepr
6/21/11
9:58
shonali
@kikilitalien
LOL
and
you're
welcome!
#measurepr
@cassie_holman
@shonali
@meganberry
So
is
long-­‐term
goal
2
provide
more
6/21/11
9:58
JGoldsborough
contextual
influence
by
niche?
#measurePR
6/21/11
9:58
meganberry
@shonali
A9
you
can
see
some
example
of
those
using
our
API
here:

13. http://tcrn.ch/dFcXc7
lots
of
great
companies
#measurepr
RT
@JGoldsborough:
@cassie_holman
@shonali
@meganberry
So
is
long-­‐term
6/21/11
9:58
Sandee_Jackson
goal
2
provide
more
contextual
influence
by
niche?
#measurepr
When
are
we
going
to
start
measuring
in
dollars?
That
mean
sales.
Then,
we'll
6/21/11
9:59
jasonkintzler
have
something.
#measurepr
RT
@meganberry:
A9
you
can
see
some
example
of
those
using
our
API
here:
6/21/11
9:59
shonali
http://tcrn.ch/dFcXc7
lots
of
great
companies
#measurepr
@shonali
et
all
-­‐
been
great
chatting.
Awesome
convo!
Now
have
to
head
to
6/21/11
9:59
meganberry
airport
for
conf
in
San
Diego.
Hit
me
up
with
q's!
#measurepr
Great
conversation
today.
Thanks
for
coming
@meganberry.
Hope
you'll
come
6/21/11
9:59
mdbarber
back
again.
Obviously
lots
of
interest
in
topic.
#measurepr
@meganberry
Thanks
for
answering
our
questions
and
being
so
much
fun
6/21/11
9:59
kikilitalien
today!
Thanks
to
@shonali
for
being
awesome
in
general.
:-­‐)
#measurepr
@MackCollier
@shonali
@karyd
@empireave
And
then
we're
not
measuring
6/21/11
9:59
JGoldsborough
influence.
Just
friends
patting
each
other
on
the
back.
#measurePR
6/21/11
We're
out
of
time,
folks.
Thanks
much
for
joining
today's
chat
and
to
10:00
shonali
@meganberry
for
fielding
questions
with
grace!
#measurepr
6/21/11
@JGoldsborough
@MackCollier
@shonali
@empireave
Precisely.
Back-­‐patting
10:00
KaryD
in
the
echo-­‐chamber.
#measurePR
6/21/11
RT
@mdbarber:
Great
conversation.
Thanks
for
coming
@meganberry.
Hope
10:00
Sandee_Jackson
you'll
come
back.
Obviously
lots
of
interest
in
topic.
#measurepr
6/21/11
RT
@kikilitalien:
@meganberry
Thanks
for
answering
our
?s
&
being
so
much
10:00
mdbarber
fun
today!
Thanks
to
@shonali
for
being
awesome.
:-­‐)
#measurepr
6/21/11
Great
conversation
today
on
#measurePR.
Thank
you
@shonali
and
10:00
annebuchanan
@meganberry
for
taking
us
on
a
dive
into
@Klout.
+K
to
both
of
you!
6/21/11
The
"official"
chat
is
now
over,
but
hopefully
you'll
keep
using
the
hashtag
for
10:00
shonali
relevant
convos.
:)
#measurepr
6/21/11
10:00
shonali
Safe
flight
@meganberry
and
thanks
again!
#measurepr
6/21/11
@JGoldsborough
@shonali
@karyd
@empireave
Yep,
we
aren't
measuring
10:01
MackCollier
influence,
we
are
measuring
activity
and
reciprocity
#measurePR
6/21/11
The
next
chat
will
be
on
Tuesday,
July
5,
12-­‐1
pm
ET.
Do
save
the
date
and
I
10:01
shonali
hope
to
see
you
there!
#measurepr
6/21/11
Thanks
for
the
great
chat
everyone!
And
special
thanks
to
@meganberry
and
10:02
40deuce
@shonali
for
hosting!
#measurepr
6/21/11
@40deuce
@annebuchanan
@sandee_jackson
@kikilitalien
@mdbarber
Thank
10:03
shonali
you
all
for
joining!
#measurepr
6/21/11
@MackCollier
@JGoldsborough
@shonali
So,
Klout
can
be
interesting,
but
not
10:03
KaryD
one
to
measure
influence.And
with
that-­‐#FullCircle
:-­‐)
#measurePR
6/21/11
@shonali
@meganberry
Thanks
for
a
really
enlightening
chat
today.
Look
10:03
TedWeismann
forward
to
staying
in
tune
with
@Klout
evolution
#measurepr
6/21/11
10:05
kikilitalien
@shonali
I
LOVE
#measurepr
chat!
I
was
thrilled
to
be
able
to
participate!
6/21/11
@MackCollier
@JGoldsborough
@shonali
@karyd
Totally
agree!
Until
10:05
EmpireAve
computers
can
measure
trust,
sentiment
&
rep
it's
not
influence!
#measurepr
6/21/11
RT
@darbtx:
RT
@mattiasostmar:
Public
Relations
Industry
Sets
Top
10:06
PRNews
Measurement
Priorities
-­‐
http://icio.us/KC5Xq8
-­‐
#PNID
#measurepr
6/21/11
Sandee_Jackson
Thanks
to
@shonali
for
hosting
and
@meganberry
for
answering
questions
on

14. 10:07
@Klout.
Awesome
chat!
#measurepr
6/21/11
10:09
shonali
@Sandee_Jackson
@tedweismann
Thanks
very
much
for
joining.
:)
#measurepr