Most digital marketing strategies and campaigns have following 5 objectives. Reaching the right audience, To engage with your audience, Increase the leads or business. This presentation explain how the SEO(Search Engine Optimization) or organic search works and how PPC (Pay per Click) or Paid ads works. Overview of Social Media Marketing.

1. Online Marketing and social Networking Sites

2. - Drive high quality traffic to the website
- Increase sales leads
- Build brand visibility Online
- Target a global audience
- ROI Tracking
Advantages of Internet Marketing

3. Search Engine Marketing (SEM)
Social Media Marketing (SMM)
E-mail Marketing
Blog Marketing
Types of Internet Marketing

4. Search engine optimization is the process that
enable your site to appear higher in a list of
search engine results and generate targeted
traffic.
Google , Bing, Yahoo, Ask, T-online etc.
Search Engine Marketing

6. Paid Advertisement
Google Ad words
Bing Ads

7. Types of paid Ads
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13. Social Media Marketing
Process of gaining website traffic and attention
Constantly growing
Wikipedia has list of 200 social network sites

14. In 2013, the big players
remained the same …
Facebook, Youtube, Twitter , Linkedin and Google +

15. Facebook

16. FACEBOOK – FAN PAGE

22. Linkedin is a world’s largest professional
networking site.
200 million members in 200 countries
7million members in Canada, 74 million in the US,
18 million in India
More than 2.6 Million companies have Linkedin
company pages

23. Create Company profile

24. Search for People, Companies and more …

25. Join Group and share your professional profile and start getting updates on your mail

26. - More than 1 billion unique users visit YouTube each month
- Over 6 billion hours of video are watched each month on
YouTube—that's almost an hour for every person on Earth
- 100 hours of video are uploaded to YouTube every minute
- 80% of YouTube traffic comes from outside the US
- YouTube is localized in 61 countries and across 61 languages

28. Other Networking sites and Methods of
Online Marketing

34. Use your what’s app status for information and availability in travel fairs
Use your facebook profile Picture for information

35. Country / Language specific Website
1.Spanish – www.viajar-india.com
2.Portuguese – www.indoasiatours.com.br
3. German – www.reisen-indien.com

36. Responsive website

37. Indoasia is on mobile

38. Getting queries from Mobile
-----Original Message-----
From: Neha [mailto:nkaushal06@gmail.com]
Sent: 26/12/2013 2:52 PM
To: tours@indoasia-tours.com
Cc: indoasia@vsnl.com
Subject: Hotel in varanasi
Rooms required for 15 people in the month of June wid attractive package for 3nights
Sent from my iPhone=
From: Ron McMichael [mailto:ronaldmcmichael@yahoo.com]
Sent: 15/04/2013 9:03 AM
To: tours@indoasia-tours.com
Subject: Cruise Excursion to visit the Taj Mahal
Dear Sir or Madame:
My wife and I are traveling down the coast of India and will stop at Goa and after a day at sea we will arrive in Cochin. This is on the
Mariner of the Seas. Can you arrange flight, hotel and tour package for us to visit the Taj and possibly Jaipur and get us back to Cochin to
pick up the ship?
It will be for my wife and I.
Thanks.
Ron McMichael
Sent from my iPad=

39. Expectations
Expecting text on travel / tourism / destination / experience / hotel /
train / luxury etc.
Share videos and photos related to Tourism from your FAM Tours /
Personal Trips – No personal data
Share Travel updates to Ecommerce Department.
Client videos and testimonials.
Check the website of competitors

40. Thank you