1. The document provides information about an examination for a First Semester MBA degree in Accounting for Management. 2. It includes questions related to accounting concepts, journal entries, cash books and final accounts. 3. Students are instructed to answer 3 out of 6 questions in Part A and the compulsory questions in Part B related to case studies and accounting problems.

1. 12MBA15
USN
First Semester MBA Degree Examination, Dec. 2013 I Jan.2014
IT for Managers
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Time: 3 hrs.
Max. Marks:100,
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Note:
C)
d
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Answer any TIIREE questions, fro* Part - A.
2. Part - B is compulsory.
3. Draw diagrams neatly to explain the Answer.
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PART. A
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Defin-e trnformation system.
What iS tranufacturing IS? Explain its tasks, sources and types ,,,,,,,,,,,,,'",,,,""
What are the:managerial challenges of IT? Explain different appliOaiions of IT.
(03 Marks)
(07 Marks)
(10 Marks)
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2a.
What is Transaitiolrs? What are the main reasons of using TPS?
Explain the different tlpes of Electronic payment system.
c. Explain the challenges of global IS.
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a;:
(03 Marks)
(07 Marks)
b.
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(10 Marks)
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Define e-Business ;-.;
b. Explain the various business bbnefits of Internet.
c. Illustrate with a diagram, the supply chain model.
(03 Marks)
(07 Marks)
(10 Marks)
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What is SDLC? Explain the differeniSdps of SOI-C.
b. What are the benefits and limitatioas,of ERP in an organtzation?
c. What is a web store? What are ihe main requfements of a web store?
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With a diagrarq lain the manufacturing information
6a.
,
system.
Explain the'advantages and disadvantages of doing business using
b.
c.
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(10 Marks)
(05 Marks)
What is meant by RAD? Explain the advantages and disadvantages of RAD.
b. What is meant by DSS (Decision Support System)? What are the types of DSS in practice?
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(05 Marks)
(05 Marks)
Internet.
(05 Marks)
(10 Marks)
(05 Marks)
With a diagram, explain the major Information Technology applibhl,,im in CRM (Customer
(05 Marks)
Relationship Management).
Explain the steps involved in selecting a suitable information system in an organo?lfoff"rur,
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PART - B
ta.
You are the co-ordinator for conducting a seminar in your college. One of the speakor"of the
seminar could not come from abroad due to technical reasons. How you will solve the
c.
d.
problem?
(05 Marks)':'
Customers of a logistics company needs to track their consignments on line from the time of
dispatch till it reaches its destination. What type of technology you will adopt to meet the
(05 Marks)
customers requirement?
Explain the steps you will take to develop a e-cofirmerce platform of selling pre owned cars
in various cities of India. Provide examples.
(05 Marks)
Using a diagram, illustrate a hospital management system with relevant input i output as
much as possible.
(05 Marks)

2. 12MBA15
Cash Studv
:
company publishes fortnight ly magazine in four different.languages. The
is solJ through newspaper / book stalls and through subscriptions. The company has
^ugurin" 5 Lakh subscribers. Most of these subscribers, subscribe the magazine on yearly
. ,.*oi. than
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payment basis. Therefore, the company receives numerous renewals. Besides. rumefous new
,ubscribers approach the company for subscription of the magazine. On receiving the orders
from Snbscribes and newspaper / book stalls, a document is created of each grder The order
documents are batched in groups of 40 - 50 and a header form is completed showing the total
number ofdocuments per batch. The documents are then keyed and verified by data entry clerks
and processed each evening. A validation programme rechecks the nurnbers of documents in
eactr batch. It prints valid and invalid batch reports and posts taLld and invalid batches to
transaction file.^Based on this, valid batch report is reconciled to the totals on the batch headers.
Batches listed in the in-valid batch report are reviewed;. Corrected and resubmitted for
A publishing
processing.
Questions
a.
b.
c.
d.
:
Assess the effectiveness of the controls in the system.
If you find any weakness, suggest m€asutes to overcome it?
What general controls you will applyl
What are the processing controls.yoir will incorporate?
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2 of2
(05 Marks)
(05 Marks)
(05 Marks)
(05 Marks)

3. 12MBA16
USN
First Semester MBA Degree Examination, Dec. 2Ol3 I Jan.2Ol4
Managerial Gommunication
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Max. Ivlarks:100
Time: 3 hrs.
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Note: l, Answer any TILREEfull questionsfrom Q.No.l ta'QNo.6.
2. Q,No.7 and Q.No. I ure compulsory.
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a.
b.
(03 Marks)
c.
Define Conarnunication.
Briefly explaih'the principles of oral communication.
Discuss the communication structures in organization.
a.
b.
c.
Give the meaning of comrnunication in crisis. , .' ,
Discuss the benefits of Case method of learning. ' :"
Explain Guffey's 3 x 3 writingprocess.
(03 Marks)
(07 Marks)
(10 Marks)
(07 Marks)
(10 Marks)
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(03 Marks)
a. What are persuasive letters?
(07 Marks)
b. Discuss the general guidelines for group discussion.
various advanced visual support for effective presentation.
c. What is presentation? Explain
(10 Marks)
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Write a brief noto on video conferencing.
b. What are resolutions? Draft a specimen of an ordinary resolution.
c. Explain xarious barriers to communication.
a.
(10 Marks)
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a.
b.
(10 Marks)
Whai is an Interview? What skills are assessed at the time of interview? ,,
Wiite a note on different technologies that have impacted communication today. (10 Marks)
a.
One of your employee has gone for a day's leave without taking permission from you. Draft
(05 Marks)
a memo to be served upon him.
an organization specializing :in
Assume that you are a Tour manager of ABC Cruise,
organizing Cruise trips. Draft a persuasive letter about your pleasure trip that you are
(05 Marks)
offering only for few select people in the city.
XYZ limited, had advertised in the daily, The Times of India, dated 14th August 2013,
stating its requirement for Trainee Marketing Manager. Draft an application for the above
(05 Marks)
post assuming that you are Mr. Suresh.
Assuming that you are secretary of PQR Limited, draft a notice of an annual general
(05 Marks)
meeting incorporating the agenda of the meeting.
b.
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brief note on workshop and seminar.
Discuss the dining etique'ttes.
b.
c. What is Negotiation? Eiscuss various negotiation strate$ies.
a.
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d.

4. 12MBA16
:
CASE STUDY
(Communication Barriers)
Barry is a2l - year old who is a food service manager at a casual dining restaurant. Ball is
responsitle for suplrvising and managing all employees in the back house. Employees working
in the back of the house.irg. in age from 16 years old to 55 years old. In addition employees
come from diverse cultural and Ethnic backgrounds. For many, English is not theii primary
language.
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Bur.V is 'Serv Safe' certified and tries his best to keep up with food safety- issues in^the
about_food safety
kitchil6ut he admits its not easy. Employees receive 'On the Job training',
basics like appropriate hygiene and hand washing time i temperature clqaning and sanitizing.
ili*tth hffi'turnover oiimptoyees, training is often rushed and soms,new employees are put
right into *" loU without training if it is busy day. Eventually, most employe.es get some kind
of food safety iraining. The owners of the restaurant are supportive of Bany in his food safety
efforts becauie the, know if a food safety outbreak were ever [nked to their restaurant, it would
likely put them out ofhiness. Still the owners note there are additional costs for training and
making sure food is han(led safely.
One day Barry comes ts'work and is rather upset eVen before he steps into the restaurant.
Things haven't been going w"U.at home and he was likely to rummage through some of the
dirly laundry and find a relatively clean outfit to wear for work. He admits he needs a hair cut
and a good hand scrubbing, specially after wo,ftin[ on his last evening. When he walks into the
kitchen he notice several trays of uncooked meat sitting out in the kitchen area. It appears these
have been sitting out at room temperatuie fur quite some time. Barry is frustrated and doesn't
know what to do. He feels like he iS beating his head against a brick wall,when it comes to
getting employees to practice food'safety. Barry has taken many efTorts to get employees to be
safe in how they handle food. He has huge signS-posted all over the kitchen with these words :
KEEP HOT FOOD HOT AND'COLD FOOD COLD ANd WASH YOUR HANDS ALWAYS
AND OFTEN. A11 employees are given a thermometer when they start, so that they can temp
food. Hand sinks soap and'paper towels are available for employees so that they are encouraged
to wash their hands frequently.
.
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Questions:
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.
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a,WhatarethecommunicationchallengesbarriersBarryfaces.?
b. Whatsolutions might Barry consider in addressing each of these challenges and barriers?
(05 Marks)
s.
What standard operating procedures can be helpful for Barry to implement and enforce?
(05 Marks)
d. What are some ways Barry might use effective communication as a
employees
to follow a safe food handling practices?
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a
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motivator for
(05 Marks)

5. 12MBA14
USN
First Semester MBA Degree Examination, Dec. 201,3 I Jan.2Ol4
Accounting for Management
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Max. Marks:100
Time: 3 hrs.
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Answer any TIIREE questions'from Q'No'l to'Q;No'6'
2. Q.No. 7 und I are comPulsory.
1.
i,,,,
(03 Marks)
,
Briefly explain Separate Entity Concept.
(07 Marks)
,,
b. What is corporate governance? Explain its benefits.
effect on his
c. Anil had the following transactions. Use accounting equations to show t.heir
(10 Marks)
assets, liabilities and capital.
Amount (Rs)
Particulars
Date
50,000
Started business with cash
t t1l20t3
4.000
Puiehased goods on credit
2lU20r3
1000
3nl20t3 Purchased soods for cash,,
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Purchased Furniture
sly20t3
^
Withdrew for, personalr use
Paid rent
Received Interest
Sold soods Costing Rs 500 on credit for
6nt20t3
7ty20t3
8t1t20t3
9lU20r3
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coc
tll20t3
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11tlt20t3
I2lU20t3
613
Paid
Paid
to,creditors
foi
'.
Salaries
Further capital invested
Borrowed from Mr.
P
s00
700
200
100
700
400
200
10,000
10.000
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2a.
Distinguish bet*een trade discount and cashdiscount'.
b. What i-s windOw dressing? Explain in brief, the method of window dressing.
c. Give detailed explanation of any five accounting concepts.
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(03 Marks)
(07 Marks)
What,ia a contra entry?
b. Pass iournal entries in the books of Mr A, for the following transactions
(03 Marks)
(07 Marks)
(10 Marks)
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3a.
Date
Ut2l20r2
2n2t20t2
3tr2t20t2
4lt2l20r2
q
8t12120t2
r6l12l2012
2011212012
2811212012
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Parliculars
Started buJt"ess with cash Rs 1,00,000/ - Building Rs 20,000/- and
s.oods Rs 30,000/Purchased furniture by cash Rs 12,000/P"rchased machinery on credit fromXYZ company Bqzqp!%
purct asea goods worth Rs i8,000/- by cash and Rs 22,A001- on
credit from Vishal enterprises.
S"tO s""dr by cash Rs 15,000/- and on credit to Vikram Rt 3!,0994
Received an amount of Rs 16,000/- from Vikram
Paid to Vishal enterprises cash of Rs 10,000/Paid to XYZ company cash of Rs 8,000/-

6. 12MBA14
(10 Marks)
fro mt he follo wlng transactrons :
Ooenins Balance of Cash Rs 5,000/- and Bank Rs 12,000/Deposited Rs 10.000/- into Bank received from Mr A.
Cash purchases Rs 3,000/Received from Sagar Rs 4,500/- and allowed him a discount of Rs 250/Paid Harish by cheque Rs 2,500/- in fulI settlement of his
account ofRs 2600/Paid for purchase of Machinery Rs 4,000/Withdrawn cash from bank for office use Rs 5,000/Paid salaries Rs 3.600/Paid for stationery Rs 1200/Cash sales Rs 8.000/'Paid office rent Rs 3.000/beposited into bank Rs 2"000/Paid for purchase of furniture Rs 5,000/- by:eheque
Paid, frr office expenses Rs 4,000/- by cheque
Withdrawn from bank for personal use Rs 3,500/Received ftom Tushar Rs 2,000/- andrrbllowed a discount of Rs 20lPaid for purchases Rs 800.
a three column cash book
c.
1tr0l20t2
3lr0l20r2
4n0t20r2
6ll0l20t2
711012012
9lr0l20r2
"',101t012012
It'1.,1,012012
13t10/20t2
rslt0{20,12
t8n0t20t2
2011012012,,
22t10120t2
25n0120t2
271t012012
291t0120r2
301t012012
4a.
(05 Marks)
(05 Marks)
Write a note on Human Resource A0eounting.
b. What is IFRS? What are the objectives of IFRS?
c. The following Balance sheet are given:
Liabilities
Eo. share caoital
Redeemable preference capital
r'1
General Reserves
Profit & Loss A/c
Proposed Dividend
Creditors
Bills payable
Provisio n for, taxation
Total
2or l
Assets
4.00.000 Goodwill
1,50,000 1,00,000 Machinerl
70,000 'Building
40,000
48,000 Debtors
30.000
s0.000 Stock
42,000
83.000 Bills receivable
55.000
16,000 Cash in hand
20,000
s0.000 Cash at Bank
40,000
Total
6,77,000 8.17"000
2010
3.00.000
2010
20tt
1.15.000
90.000
1.70.000
2,00,000
2,00,000
1,09,000
30,000
10,000
8,000
8,17,000
2,00,000
80.000
1,60,000
77.000
20,000
[ 5,000
10,000
6.77,000
tlepreciation of Rs 20,000 on Machinery and Rs 10,000 on Building has been charged
",Ouring the year 20ll.Interim dividend of Rs 20,000 and Income tax of Rs 35,000 has been
(10 Marks)
paid during the year 2011. Prepare cash flow statement as per AS - 3.
What is Income from Salary? What are the points to be noted in relation to taxing and
b.
:.
income under this head?
Write a brief note on role of auditor in a organuation.
Following are the Balance sheets of Amar Ltd and Tushar Ltd.
Assets :
Current Assets : Cash
Sundry Debtors
Bills receivable
Stock
Prepaid expenses
) nf A
Amar
2500
22.000
1,000
10.000
1000
Tushar
7000
27.000
2,000
r2.000
2000
(05 Marks)
(05 Marks)

7. 12MBA14
Fixed Assets
Total Assets
:
63,500
1.00.000
s0,000
1.00.000
Liabilities :
Current Liabilities
Sundry creditors
4200
I s000
Bills oavable
7800
6000
Long term loans
Debentures
22,500
30.000
Share capital
65,500
49.000
Total Liabilities 1,00,000 1,00,000
Prepare a common size Balance sheet and answer the following questiors
i) How is the liquidity position of the company?
ii) Credit and collection policy of which company is effective?
a.
Prepare a irading account from the following data and hnd gross
Particular
Opening stock
Debit
4,00,000
Sales
Purchases
Carriage iirw.ard
Salaries
Office rent
Wages
Factory expenses
Fuel and power
Closing stobk for the
year is
b.
profit
:
(10 Marks)
(05 Marks)
:
, Credit
7,80,000
4,85,000
10,000
30,000
2,500
40,000
35.000
5,000
'4,2:A,000
With the 'following ratios'hnd further information given, below. Prepare
profit and loss account and a balance sheet.
i) Gross pront ratio:25o/o
ii) Net profit i sales :20oh
Stock turnover ratio : 10 times
Net profit I capital: ll5
Capital lTotalassets: 1/2
. , ''',,,vi) Fixed assets I capital: 514
current
"ii) Fixed assets lTotal10,00,000assets: 5/7
viii) Fixed assets: Rs.
ix) Closing stock: Rs. 1,00,000.
a
trading account,
iii)
iv)
v)
.
a.
(15 Marks)
As a financial analyst to analyse the liquidity position of a frm which ratios would you take
into consideration.
(05 Marks)
b. Mr. Muni has a gross total income of Rs. 6,28,0001- p.a, he has some idea of investments
and is planning to make the following investments :
(05 Marks)
it
Rs 1.22.000/- in public provident tund (PPF)
ii) Rs 72,000 in a time deposit of a public sector bank for 2 years
Which of the above is / are eligible for deduction according to Sec - 80 C and why?
c. Mr Gopi, the MD of MSR Ltd., is confused about the items to be included in the Directors
report. The draft report contains only the state of affairs and the dividend recommended.
According to you what should be the other items?
(05 Marks)

8. 12MBA14
d.
As a financial analyst mention the profitability ratios that you would consider to analyse the
profitability of your organization.
(05 Marks)
From the following trial balance of Shri. Chandrashekar prepare trading and profit and loss
account for the year 31't March 2Ol2 and balance sheet as on that date after taking into ascount
the adjustments given below
,:Adjustments :
i) ",Closing stock was valued at Rs. 7000
ii) hsurance was prepaid to the extent of Rs. 60
iii) Outstanding liabilities were : salary Rs. 200 and wages Rs. 200
iv) Make provisions for doubtful debts at 5o/o on sundry debtors.
v) Calculate interest on capital at 5Yo per annum
vi) Depreciate'machinery at 5Yo and furniture at 10o/o
vii) Provide for discount on creditors at lo/o.
Trial Balance
Particulars
' Debit
4500
Chandershekar" s drawings
Purchases
20000
1 500
(1 - 4 - 201 1)
Stock
8000
Salary
4200
Wases
1200
Rent
350
Bad debts
400
Discount
700
Sundry debtors
14000
Cash. in hand
260
Cash at bank
5940
Insurance,"',,,,,,',,,,"
400
Trade expenios
300
Printing
1s0
Furniture
2000.
Mmhinerv
s000
Chandershekar' s capita I
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Credit
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Sales
24000
30500
,
Discount
Sundry creditors
Bills oavable
1'900
10000
Total:
68.900
25}io
68,900
(20 Marks)
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4of4

9. t:
12MBA13
USN
First Semester MBA Degree Examination, Dec.2013 lJan.20l4
Quantitative Methods -
Time: 3 hrs.
I
Max. Marks:100
Note: 1. Answer any TIIREEfuII questionsfrom Q.No.I to 6.
2. Q.No.7 and
1a.
6.
a)
o
o
c.
are compulsory.
What is the necessity of defining a research problem?
(03 Marks)
Differentiate between probability and non-probability sampling techniques. (07 Marks)
Briefly explain the Liker"t-type scales procedure and its relative merits and demerits_
_
(10 Marks)
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What ii a questionnaire?
(03 Marks)
The average daily wage of all workers in a factory is Rs.444. If the average daily wages paid
to male and female workers are Rs.480 and Rs.360 respectively. Find the percentage of male
ano Iemale woil(ers employeo Dy
and female workers employed by the factory.
Iactory.
(07 Marks)
The table showS the number of motor registrations in a certain teiiitory for a term of 5;1e_gs
and the sale of motort),res
a firm in that territory for the same
iod.
Year Motor registration No. of tyres sold
I
600
1,250
.*{-.}t
'2
630
1,100
o*s...*frv
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720
1,300
4
750
1,350
5
800
1,500
Find the regression
Estimate sale of twes when registration is 850.
(10 Marks)
registration;;ffi
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c.
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(05Marks)
Find the number of permutations ofletters in the word 'statistics'.
(0i Mart<s;
The daily wages of 1000 workmen are normally distributed around a mean of Rs.70 and
with a standard deviation of Rs.5. Estimate the number of workers whose daily wages will
be i) betweenRs.T0 and72 ii) betweenRs.6g and,72; iii) morethanRs.T5; iv) less than
Rs.63.
o
z
and explain the important characteristics of
each one ofsuch techniques.
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What do you understand by rank correlation?
(03 Marks)
Every one out of 15 telephone calls between 2pm and 4pm of a week is busy. Find the
probability that out of 6 randomly selected telephoree numbers are called:
i) exactly two: ii) not more than 3: iii) at teast 3 of them are busy?
(07 Marks)
A company has the head office at Kolkata and a branch at Mumbai. The personnel director
wanted to know if the workers at the two places would like the irrtroduction of a new plan of
work and a sulvey was conducted for this purpose. Out of a sample of 500 workers at
Kolkata,62o/o favoured the new plan. At Mumbai, out of a sample'of 400 workers,4lo%
were,4gainst the new plan. Is there any significant difference between the two groups in their
attitude towards the new plan at 5oh level?
(10 Marks)
5 a.
(10 Marks)
In a certain factory tuming out razor blades there is a small change of 0.002 for any blade to
be defective. The blades are supplied in packets of 10. Use Poisson distribution to calculate
the approximate number of packets containing no defective, one defective and two defective
blades respectively in a consignment of 10,000 packets.
(05 Marks)
1
of2

10. 12MBA13
b. A machine
is designed to produce insulating washers for electrical devices of average
thickness of 0.025cm. A random sample of 10 washers was found to have an average
thickness of 0.024cm with a o of 0.002cm. Test the significance. of the deviation value of
c.
t for 9 degrees of freedom at SYo level is 2.262.
(05 Marks)
udges as bllows:
Ten competitors in a beaut contest are rankec
Competitors
Judges
1
2
-)
4
5
6
7
8
9
6
A
5
-)
10
2
4
9
7
8
B
5
8
4
7
10
2
C
4
9
8
1
2
J
10
1
a
1
6
9
J
10
1
5
7
6
Discuss which pair ofjudges has the nearest approach to common taste of beauty. (10 Marks)
6a.
..
Findfu i) Lower quartile; ii) Upper quartile; iii
Wases (Rs.):
No. of workers:
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b.
30-40
40-50
I
-)
50-60
l1
a
,
dec
60-70
le and iv) both
70-80
43'
21
le.
80r90
90-100
J./.
9
(10 Marks)
Out of a sample,,'bf 120 persons in a village, 76 persons vrbre administered a new drug for
preventing influenza and out of them 24 persons were attacked by influenza. Out of those
who were not administered the new drug, 12 persons,were not affected by influenza.
Prepare i) 2x2 table showlng actual and expected fr€quencies; ii) Use Chi-square test for
finding the new drug is effu-btive or not. lAt 5% level of one degree of freedom, the value of
,' ir 3.s+;.
(ro Marks)
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7a.
A company has 22 sales executivesr They underwent a training programme. Which test must
evaluate whether the sales performance is unchanged or improved after the training
programme and ftame the hypothesis.
(05 Marks)
cooperative bank has 4000 Customers who have taken personal loan or vehicle loan.
Of late, the bank feels that there'has been an incfease in the number of defaulters. The bank
would like to know whether people who are tegular and defaulters differ in terms of
characteristics such as age, income, occupation, sex and marital status. For the above
mentioned scenario lay down your recommendation of the most suitable type of research.
'r,,
Explain the reasou.for your choice.
(05 Marks)
: 0.9, is found between the number of
Comment on thb.following: Positive correlation r
children born,and exports over last decade.
(05 Marks)
b.
A
d.
The ratio of the o to the -/^
Xl
8a.
b.
l-"
:
(x/ is known as.
.,
I
,
..
(05 Marks)
Design a questionnaire to study the customer retention as adopted by Textile Retail Outlets.
,
(10 Marks)
5 doctors each test 5 treatments for a certain disease and observe the number of days each
patient takes to recover. The resultq are given in below table. Discuss the difference between
i) the doctors and ii) the treatment. U
ment.usey:u.u).
0.05
Doctors
Treatments
I
2
a
J
4
5
20
I
l0 t4
23
18
2
l1
15
24
9
t2 20
4
8
13
17
t7 2t
t6 19
t7 20
5
t2
15
19
15
a
J
22
(10 Marks)
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a

11. I
72NIBAI2
USN
First Semester MBA Degree Examination, Dec.2013 lJan.2ol4
Managerial Economics
Tirne: 3 hrs.
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sectiowA, i,
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SECTION _ A
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I a. What ii managerial economics?
b. Suppose you are a sales manager of an organrzation.
c.
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6a.
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ho* tt e analysis of demand
.:..
Explain
contributes to your business decision making.
(07 Marks)
What conditions are necessary before price discrimination is both possible and profitable?
(10 Marks)
Why does price discrimination result on higher profits?
market.
State the long run equilibrium conditions in monopolistic
Mention the salient features of,long run ave,rfgrJ cost curve. What
(03 Marks)
is the significance in
managerial decision making?
"Price leadership is an alternative ,eooperative method used to avoid
Comment.
What is the nature of demand curve for the following commoditi
i) Life saving drugs
ii) Designer watches 1r,,,"
iii) Safety pins.
With ,r"ui diagram presint
with a neat diugrum pres€nt Baumol's sales maximizatigln lnodel. Nj
maximizatig.Flnodel.
What is production funclion? How does a long run production function-E
short run productidi i function?
(07 Marks)
competition".
(10 Marks)
Marks)
(07 Marks)
ifferent from a
(10 Marks)
What is accounting profit and economic profit? Which are provides more appropriate basis
for evaluating business operations? Why?
(05 Marks)
What is oligopoly? What are the distinguishing features of oligopoly maiket? (0s Marks)
"I4anagerial economics bridges the gap between economic theory and business practice".
Discuss.
(10 Marks)
State the law of supply. List the factors which determine the supply.
(05 Marks)
Discuss cost-output relationships in the short run with a suitable cost schedule. (05 Marks)
"It is believed that a flrm under perfect competition is a price-taker and not a price makei."
Explain with suitable diagram.
(10 Marks)
With the help of an example describe the decision making process in managerial economics.
(10 Marks)
b.
Profit is maximum when the difference between TR and TC is greatest. How is this
equivalent to saying that profit is maximum when
I of2
MR: MC?
(10 Marks)

12. 12MBA12
SECTION
7 a.
l':!,i:.i'''
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bi
c.
d.
-
B
KSRTC (volvo service) has a capacity to carry a maximum of 10.000 passengers per month
from Bangalore to Hyderabad at afare of Rs.600. Variable costs are Rs.100 per passenger
and fixed costs are Rs.30.000 per month. How many passengers should be carried per month
(05:Maiks)
to break-even?
Following a price change for diet coke, explain how retailers use sales information to learn if
(05 Marks)
lays snack chips represent a compliment or substitute for diet coke.
you are the owner of a small scale industry (business), what pricing formulas will you
If
(05 Marks)
follow? Will they be effective? Justify your answer with examples.
Mr.''Devendra T, Vice president-sales of 'sun zone solar systems' has estimated the
following demand function for the 100 liters solar water heater produced by them:
:
:
:
Q 1500'-- 0:04P, Where, Q Quantity demanded of solar water heaters; P Price of each
: |2,}AQ,,P:': 13,000, P:: 14,000,
unit. Con9tiudl.1demlnd curve assuming price P1
(05 Marks)
P+ : 15,000 and P! : 16,000 per unit.
,i
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SECTION
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ry
The Times of India is one of the leadi4g newspapers in India. In September 1972, it reduced
its price from 45 paise to 20 paise per paper while the price of its rivals remained
unchanged. The number of news papeis sota Uy TOI and its rivals was as follows:
:
Paper
.
,:r,.'
,TOI
Statesman
The Hindu
Hindustan times
Questions:
Aueusl'1972 May-1973
3,55;000
5,18,000
10,24,000
9,93,000
. 4,02,000
3,92,000
3,25,000
2,77,000
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a. Calculatp',{fue price elasticity for TOL
b. Basedr6ii'the above information, state
elastic,,,6l
c.
d.
whether the price
inelastic.
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lVas the cross elasticity of demand between statesman and TOI is positive or negative?
whv?
(05 Marks)
In your view what may be the possible reasons for the increase in demand for 'The Hindu'?
-
(05 Marks)
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2
of2

13. I
12MBA11
USN
First Semester MBA Degree Examination, Dec. 2013 I Jan.2Ol4
Managing Organisatlons
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Time: 3 hrs.
Note: l. Answer any TI{REE questions,from Q.No.l to Q.No.6.
2. Q.No.7 und Q.No I are compulsory.
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(.)
(.)
Max. Marks:100
la.
State characteristic features of management.
'':'' '
(03 Marks)
b.
c.
What do you meant by MBO?
Discuss briefly about principles of organization.
What are the advantages and limitations of the planning?
(03 Marks)
c.
a.
b.
c.
?il
Briefly explain decision making process.
Discuss Human Relations approach to management.
b.
!
Distinguish between formal and informal organization.
Explain Blake and Monton's theory of leadership.
Discuss the challenges and opportunities for organization behavior.
(03 Marks)
2a.
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(07 Marks)
(10 Marks)
(07 Marks)
(10 Marks)
(07 Marks)
(10 Marks)
a=
4a.
oO
b.
5Qa
c.
What do you understand by Emotional Intelligence'7
How attitudes are formed?
Discuss the personality attributes infl uencing organization behaviour.
(03 Marks)
(07 Marks)
(10 Marks)
>6
What are the basic emotions?
Explain briefly about perceptual distortions.
c. Compare and cor*trast needs theory and two factor theory of moti.vation.
(03 Marks)
(07 Marks)
a.
OE
b.
6X
o
(03 Marks)
(07 Marks)
What are the, sources of conflict?
b. Briefly describe the stages of group development.
c. Diseuss the fbctors influencing control effectiveness.
-ao
(10 Marks)
--[
a.
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(10 Marks)
Compulsory:
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a.
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stress?
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b.
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c.
a
ABC organizationis facing severe problem of increased work stress of their employees due
to certain wrong policies. What types of strategies would help the ABC Co. to overcome
d.
(05 Marks)
An Entrepreneur has to set up a new cement manufacturing plant. Would you suggest him a
suitable organization structure with a diagram?
(05 Marks)
Empowered organrzations put emphasis on delegation, decentralization and diffusion of
power and information. - Critically examine statement.
(05 Marks)
"Money plays an important role in motivating Indian employees" - Do you agree with this?
Comment.
(05 Marks)

14. l2MBAI I
CASE STUDY : (Compulsorv)
:
Mr. Reddy, CEO of Hyderabad chemicals limited (HCL). Hyderabad established an open
communication link with managers and workers. The first communication from Mr. Reddy on
,,,,his very frst day of assuming office to employees was in Telagu. This outlined the Co's
polieies and also sought the suggestions of the employees for improving the performance of
HCL.::
Mr. Reddy met the
managers and office bearers
of unions separately and listened to their
gi,jlllj-li;^-He did a quick SWOT analysis and identified many key result areas for
The CEO sent educative circular on effective management practices to managers and also
personally participated in management development prograrrunes. Managers were encouraged
to get higher academic qualifications. By his own behaviour Mr. Reddy set an example of
punctuality. He was also prompt in taking decisions.,,He insisted that performance requirements
be met by agreed time schedulbs. He stressed integrity and resisted improper political
interference.
The overall strategic plans of the company were discussed in open meetings of top
managers to give them a broad picture of *'here the organizaiion stood and where it planned to
go. This created among them an awareness of corporate levels matters gave them a sense of
involvement. The employees were moved around to make best use of the available talent.
Managers.were entrusted,the responsibility of both operations and maintenance of plants.
This resulted in fewer breakdowns.
,
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,
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,
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Mr. Reddy called,in a consultant to review the Co's manageglent practices and reorganize
the set un and,traia its employees in modern management concepts.
Questions.,,,:
:::
b.
Vlhat type of leadership style of Mr. Reddy? Comment.
(05 Marks)
'What
kind of motivational strategies would help in retaining employees of the organization?
c.
d.
If you were the consultant, what are the changes you would like to bring in?
What is the organizational culture pievailing in HCL? Discuss.
a.
,
(05 Marks)
JggJ&
2
of2
(05
Mark$
(05 Maflrs)