This document proposes setting up an e-waste recycling business in India. E-waste is a growing problem as electronics are replaced and discarded. There is an opportunity to profitably recover precious metals from e-waste like gold, silver and copper. The business would collect e-waste from businesses and consumers using a hub-and-spoke model across major cities. E-waste would be processed in a central facility to extract metals and other materials for resale or reuse. Financial projections estimate the business could achieve profitable growth rates of 10-15% annually by addressing the largely untapped informal e-waste recycling market.

1. Team – SHIIVIN TIKOO | SHASHWAT MITRA Recycling e-waste

2. Introduction Opportunity Operational Details Financials Future Scope The Idea “Set up an e-waste recycling unit by leveraging on B2B & B2C networks for e-waste collection and recovering recycled gold and other precious metals”

3. Introduction Opportunity Operational Details Financials Future Scope The menace of e-waste E-waste definition: Any electrical or electronic appliance that has reached its end-of-life Mostly generated in large cities like Delhi, Mumbai and Bangalore E-waste recycling units mainly operated by an entrepreneurial informal sector Currently, e-waste recycling system is purely market driven; approx. 3% of e-waste reaches authorized recyclers

4. Why Recycle? Introduction Opportunity Operational Details Financials Future Scope Extraction of precious metals like gold, silver, copper etc. Prevent leakage of hazardous chemicals into the soil Business Potential Benefit from future government subsidies Organized Players: Less than 5% of market presence Our Target  95% of the informal market

5. Introduction Opportunity Operational Details Financials Future Scope E-waste statistics Source: Tata Strategic Analysis, IDC, Crisil, KPMG

7. 525.65 m mobile phone connections (Oct 2009)

8. Only 3% of customers recycle their mobile phone handsets globally

9. 80% of used phones end up in drawers/ cupboards or are disposed of in an improper way

10. Mobile phones and other types of e-waste

11. takes up large amounts of space in landfills

12. leak potentially harmful chemicals into drinking waterSource: www.nokia.com/environment/we-recycle/

13. Introduction Opportunity Operational Details Financials Future Scope Waste estimation from PCs

14. Introduction Opportunity Operational Details Financials Future Scope Proposed Supply Chain Mahindra Satyam & Tech Mahindra (B2B) Recycle Gold (Corporate – Tanishq, Reliance Jewelers etc. Private IT/ PSUs Computer e-waste Warehouse (Mumbai, Hyderabad, Chennai, Bangalore) Central Hub with Recycle facility (Pune) Copper Plastics Glass (3rd party buyers) Retail Chains (B2C) Mobile E-waste drop-box at Includes Mom & me, Club Mahindra world, Shopping Malls etc.

18. Incentives For Attracting Customers Households will be incentivized to deposit their electronic appliances with the specific dealers by introducing schemes such as: Gift Vouchers for giving away electronic appliances Rebates on new purchase Businesses will be incentivized by entering into long-term contracts that will pay the businesses for their e-wastes Introduction Opportunity Operational Details Financials Future Scope

21. Revenue Targets B2B B2C Our Market: 30% of PCs used in the proposed 4 cities. Out of these, approx 1% of PCs make up our market Assumptions: Working PCs in India in FY 2000 was 5 million= 50 Lacs PCs are changed every 10 years on an average Plant Capacity used p.a.: 1350 Tonnes Our Market: Approx 15% of mobile handsets used in these 4 cities. Out of that, approx 1% are sent for recycling Assumption: Mobile handsets replaced in every 2 years Mobile handsets in FY 2007: 9.8 crores Plant Capacity used per annum: 98 Tonnes Introduction Opportunity Operational Details Financials Future Scope

22. Revenue Targets Introduction Opportunity Operational Details Financials Future Scope Rate of growth of e-waste in India: 10% Estimated growth rates for B2B & B2C per annum: B2B: 10% B2C: 15%

23. Estimated Financials Please refer the attached excel sheet: Introduction Opportunity Operational Details Financials Future Scope

24. Future Scope Introduction Opportunity Operational Details Financials Future Scope Availing government subsidies Moving from solitaire to revenue sharing agreements (win-win relationship) with all third party buyers Tie-up with unorganized sector for e-waste procurement Bringing Mahindra group companies (e.g. Mahindra Ugine) in the value chain Branding of ‘recycled’ products to attract environmental concerned consumers E.g. recycled gold from Tanishq, Reliance etc.

25. References http://www.dare.co.in/opportunities/energy-environment/not-your-typical-e-commerce-opportunity.htm http://ewasteguide.info/making-profit-from-m http://biztech2.in.com/india/news/computing/pc-sales-cross-63-million-units-in-200607/2492/0 http://www.livemint.com/2007/11/28112435/India-posts-largest-growth-in.html http://archives.infotech.indiatimes.com/articleshow/12976606.cms