The document discusses opportunities in the men's grooming market in India. It notes that the Indian men's grooming market is worth $5 billion but per capita spending is low at under $0.5 annually. Rising awareness and a growing economy represent opportunities for the market to grow. Hair grooming and styling specifically is an area of opportunity. Research on Indian men aged 20-25 found the professional services market for men is untapped but services other than hair are rarely sought. The document proposes strategies for brands to launch men's grooming products and services in India, including positioning to make Indian men feel confident and targeting tier 1 and 2 cities.

1. L’Oréal Brandstorm 2011

2. Evolution of Men’s Salons

3. Metrosexual Male

7. Consumer Value Hierarchy

12. Five Forces Analysis – Male Grooming Industry (India)

13. Primary Research on males of age group 20-25(middle-high class) Preference Services seeked

14. Primary Research on males of age group 20-25(middle-high class)

17. SWOT Analysis