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BLUE LASER TECHNOLOGY
Introduction
A blue laser is a laser with a shorter wavelength than the red laser used in today's
compact disc and laser printer technologies and the ability to store and read two to four
times the amount of data. When available in the marketplace, personal computer users
may be able to buy a laser printer with a resolution up to 2400 pixels or dots per inch at
an affordable price. The same technology in CD and DVD players will provide a
dramatic breakthrough in storage capability without an increase in device size.
A laser (an acronym for "light amplification by stimulated emission of radiation") is a
coherent (meaning all one wavelength, unlike ordinary light which showers on us in
many wavelengths) and focused beam of photons or particles of light. The photons are
produced as the result of a chemical reaction between special materials and then focused
into a concentrated beam in a tube containing reflective mirrors. In the blue laser
technology, the special material is gallium nitride. Even a small shortening of wavelength
of light can have a dramatic effect in the ability to store and access data. A shorter
wavelength allows a single item of data (0 or 1) to be stored in a smaller space.
Red lasers used in today's technologies have wavelengths of over 630 nanometers (or 630
billionths of a meter). The blue laser has a wavelength of 505 nanometers. Recently, a
standard called Blu-ray has been developed for the manufacture of blue laser optical disc
technology. Blu-Ray does not change this. Already there companies which do not agree with
the Blu-Ray Founders. Some of them even presented a new format, making it even more
difficult for the future customer to choose.
HDTV isn’t a very big thing at the moment as well. Although its very high quality of screen
and sound (compared to normal television), the consumers are not very keen on buying them.
Trustworthiness of Blu-Ray technology also hasn’t been proven yet. If archive and backup
1
companies are to invest in Blu-Ray as a storage technology, they would like some real
evidence that the data stored on a BD will stay intact for a very long time. Either we are
going to be forced to use the Blu-Ray machines or the companies have to come up with better
explanations why we should be using their technology in the first place.
Basic Blu-ray Disc Characteristics
Large recording capacity up to 27GB: 27GB of data is enough to put 2.5 Hours of HDTV
recording on it. This is more than enough for any average hollywood movie.It also can record
over 13 hours of standard TV Broadcasting using the VHS/standard definition picture
quality,3.8Mbps.
High-speed data transfer rate 36Mbps : Because of its high speed transfer rates it can also
record the data in very little time. In a perfect environment it would take about 2.5 hours to
fill the entire BD with 27 Gigabytes of data. More than enough transfer capacity for real-time
recording and playback. Mind you that this in single speed writing and reading !
The CD-rewriters of todays on CD-ROM are 48 speed, which of course is faster than the Blu-
Ray single speed standard, BUT it wold take more than 40 (!) CD-R's to record 27 Gigabytes.
It would take more than 80 minutes to record or read the data without counting the time you
need to change all those 40 dics.
In addition, by using the random accessing functions on the BD recorder , it is possible to edit
video data captured on a video camera or play back pre-recorded video on the disc while
simultaneously recording images being broadcast on TV.
Blue
Blu-Ray uses a blue laser. Because it uses a blue laser it can store enormous more amounts of
data on it than was ever possible using red laser on the same amount of surface of 120
mmdisc.
2
To have an even greater precision and make sure every part of the laserlight actually gets hit
on the part that is needed for writing/reading the disc, a special lens is used in every cd
player.
As perfect as your cd may be the surface is never 100% flat. So it constantly needs to focus to
get the information out). And even IF the surface was 100% flat, the disc spins. And it spins
quite fast! So it can even move up and down a little bit (vibrations)
Applications for the laser
Once considered an esoteric research tool, the laser is now so commonly used it's almost
vanished into the modern technological landscape.
Some of the most important applications include:
Information storage: Lasers read digital data off CDs and DVDs.
Medicine/Dentistry: Surgeons use lasers as scalpels, while ophthalmologists use them to
repair damaged retinas and blood vessels in the eye. Lasers are also used to pulverize
gallstones and clear clogged arteries. Dentists use lasers to drill teeth and harden fillings.
3
Military: Laser targeting guides many of the new smart weapons.
Science: Lasers are used to make a variety of ultraprecise measurements and to image
supersmall chemical and biological processes.
Energy: Lasers ignite hydrogen fusion in experimental new reactors that could some day
provide an endlesssource of clean, safe energy.
Agriculture: Surveying and range-finding lasers help ensure farm fields are level and
soil erosion is minimized.
Industry: Lasers are routinely used for heavy cutting and welding. Watchmakers also
use them for precision cuts.
Blue Laser Technology in the IT Infrastructure
Even organizations such as NASA, the Census Bureau, and many others have lost stored
data. While all of these organizations had the right idea by implementing a digital
archive, they forgot one major component: technical evolution. They didn't envision one
or more components becoming obsolete and ultimately affecting the readability of their
data. All organizations, whether archiving for historical preservation or complying with
storage regulations, should avoid using short-term fixes for long-term problems and
should choose a technology with a proven history and a solid growth path to the future.
Singing The Storage Blues
Broad market adoption, a clear technology road map and open format standards are just
some of the key components that should be considered when deciding on an archival
storage system. Organizations that commit to digital archiving should be acutely aware
that they will need to upgrade their storage equipment every 7 to10 years to avoid
equipment obsolescence. The options are simple: spend money on new technology or
refreshing your existing technology-or spend even more money to recover your data and
then upgrade to the new technology.
4
120mm red laser optical is the most widely used digital storage medium in the world.
With its genesis back in 1982, we have evolved from CD to DVD (Digital Versatile Disc)
technology, which has opened the removable optical media market to the broadest
number of applications in history. One of the keys to DVD's success is that current DVD
drives are backward compatible and can read CDs. But now, optical manufacturers have
yet another clear migration path. Blue laser optical is just now entering the market,
meaning it's time to prepare to migrate from DVD to Blue Laser optical.
120mm optical is the industry's most solid, reliable choice for preserving precious data.
In fact, in comparing several storage technologies, the National Institute of Standards and
Technology (NIST) concluded that optical media is more stable than digital tape; and
with proper care and handling, DVD optical media should have a lifespan of 30 years.
The Right Stuff
Blue laser optical was not included in the NIST report because it has only recently
emerged. Assuming that it has the same reliability and longevity features of previous
optical technologies, blue laser optical has all "the right ingredients" and then some:
strong interest from multiple industries, future consumer models, an established
technology roadmap through 2007 (with support through 2012) and UDF (universal data
format) support beyond that to ensure readability of the data for years to come.
120mm blue laser optical utilizes a non-abrasive read/write process-it can be safely read
and re-read tens of thousands of times without causing degradation to the media surface.
In addition, new hard coating techniques are providing added protection from dust,
fingerprints and scratches, making bare media solutions a viable, economical option for
many applications that were previously unable to consider optical.
The cost of today's new120mm blue laser-based optical libraries are an average of 30% to
50% lower than even a comparable 130mm cartridge system such as UDO. By utilizing a
120mm cartridge-free media strategy, IT professionals can take advantage of incredible
densities-and eliminate the cost of the cartridge. Media costs will also be reduced as more
disc manufacturers discover that they can produce bare 120mm blue laser media by
5
utilizing existing manufacturing facilities that are currently producing other 120mm
formats.
The 130mm format's NA Lens provides major density improvements compared to
the120mm format. In Sony's PDD, for example, the difference is .85 versus .70 for UDO,
providing a much higher density of 23.3GB per side compared to 15GB for UDO-a total
of 64% more storage per side.
Keeping Compliant
In addition to being bombarded with terabytes (TB) of e-mail, E-fax and Instant
Messaging, today's enterprises must comply with new regulatory storage requirements
such as: SEC 17a-4, FDA Rule 21 CFR Part 11, HIPAA, Sarbanes-Oxley and the Patriot
Act that bring their storage requirements to petabytes (PB) of data each year.
There aren't many enterprise-capacity storage formats out there that can claim a 30-year
history and a solid growth path for another 30 years. Solutions incorporating 120mm blue
laser optical are the next logical evolutionary path, designed to offer an economical,
reliable, standards and regulatory compliant solution that delivers fast, random access to
data stored to durable, removable media.
With more than twice the capacity of red laser optical libraries and data throughput
speeds comparable to tape-based solutions (up to 9MB per second write speeds and
11MB per second read), a single blue laser media cartridge can hold 23.3GB of data-
978,600 x-ray images (at 10MB per image) or the equivalent of up to 2 hours of HDTV
content. Backward read compatible with red-laser DVD-R and DVD-RW formats, the
Blue laser roadmap extends to a 50GB second-generation media, followed by a third-
generation product targeted at 100GB in 2007 with a throughput of up to 43MB per
second.
This next-generation storage solution addresses all the challenges facing IT professionals,
at a cost per Gigabyte that won't alienate the CFO. With the ability to provide unmatched
performance, scalability and flexibility, blue laser-based solutions are uniquely designed
to address the requirements of even the most storage-intensive IT infrastructures.
6
Blue laser products
1) laser light with 12 in 1 attachment
Rs. 1.00 (Bids: 0)
Time Left: 22m
2) Four In One Pen, Laser pointor, LED Light and Pointer
TELESCOPIC POINTER FOR PRESENTATIONS WITH LASER
Feedback: (6) 100%
Rs. 375.00
Time Left: 1h 47m
3) HP Laserjet 1022N Network Ready Mono Laser Printer
Rs. 16,840.00 Time Left: 4h 53m
4) HP Color Laserjet 2600N Netowrk Ready Laser Printer
7
Rs. 20,976.00
Time Left: 4h 53m
5) HP Color Laserjet 2550LN Netowrk Ready Laser Printer
Rs. 35,810.00
Time Left: 4h 53m
6) HP Color Laserjet 3600 Laser Printer
8
Rs. 31,444.00
Time Left: 4h 53m
Blue laser design
Blue Laser Design, based in Columbus, Ohio, is a personalized full-service web
design and development company providing custom web site design development,
online marketing, e-commerce, consulting, logo, graphic design services and web site
maintenance. Our wide range of clients served includes businesses, corporations and
individuals interested in optimizing their web presence and revealing a modern, fresh
image for their websites. We believe our services combine the best of what technology,
a personal touch and creativity can offer!
Blue Laser Design offers:
Custom Logo Design
Discounted Available Web Site Designs up to 15% off
Business Cards / Postcards / Brochures / Tri-Folds / Logos
Prompt, friendly, professional assistance
Personal assistance before, during and after your web site development project
On-site photo studio
9
Only the services you need; no additional charges for options that will not be
utilized
Databases SQL / Access
Emergency updates or web site maintenance available
CIW Certified Internet WebMaster Classes
Holiday, Seasonal, Christmas, New Year Events, Themed & Related, Shopping, Gift
Idea, Personal & Greeting Web sites
E-commerce
Search Engine Optimization Services
Emergency troubleshooting for domain names and hosting
Emergency website repairs and updating
Live Tech & Customer Support: Call 614.459.4552
Web Site Design & Online Marketing Consulting Services
A versatile staff with concentrations in art, creative writing & editing, marketing,
public relations, technical consulting, web development and webmaster instructing
Update your own site easily (content management)
Website translation services
Superior Search Engine & Directory Optimization (success examples)
Hosting, Domain Name, Email Accounts & Statistics All for $10 per month
Optical storage sings the blues
Conventional optical technologies such as CD, DVD and magneto-optical (MO) drives
write data using red lasers. But makers of storage systems and recording media are
developing ways to read and write using more efficient blue lasers. Because these lasers
10
operate at shorter optical wavelengths, they can write more data in the same space and
write and read data faster than devices that use red lasers.
Sony Corp. led the way when a consortium it founded last fall announced Blu-ray, a
technology that can write 25GB of data on a DVD-size disc (a standard DVD holds
4.7GB). And Cambridge, England-based Plasmon PLC is already shipping a first-
generation blue-laser disc drive that boosts the capacity of a 5.25-in. optical disc from
9.1GB to 30GB. Plasmon says the price per gigabyte of its drive is 80% lower than the
prices of products based on conventional red-laser MO technology.
Competing Camps
Most of the buzz about blue-laser technology has focused on the consumer electronics
market, where blue-laser discs are seen as a successor to DVDs. The devices could also
be used for backing up desktop PCs or archiving audio, video and image files.
Two industry groups are promoting incompatible formats: Blu-ray Disc Founders, a
consortium of Japanese companies led by Sony and recently joined by Hewlett-Packard
Co. and Dell Inc.; and the DVD Forum, led by Toshiba Corp. and NEC Corp.
The high-definition DVD (HD-DVD) standard promoted by the DVD Forum is an
extension of red-laser technology that uses the same disc form as conventional DVDs.
Designed to maintain backward compatibility with existing DVD media, it uses the same
bonded-disc structure as the current red-laser DVD and sandwiches the recording layer
between two 0.6mm-thick plastic layers. A single-layer read-only disc has a capacity of
15GB, and a dual-layer disc supports 30GB.
11
The Blu-ray standard represents a more radical departure
from the existing DVD format. While the disc is the same
size as a DVD, the recording layer sits on the surface of a
1.1mm substrate and is protected by a special coating. A single-layer BD-ROM, as the
Blu-ray Disc Founders call it, will hold 25GB—67% more than an HD-DVD—and a
dual-layer disc will hold 50GB.
Mike Fidler, a senior vice president at Sony, says the company will have Blu-ray media
in both write-once and rewritable formats by year's end and will ship a Blu-ray disc
player by the end of 2005. Blu-ray in PCs will follow roughly the same schedule, he
predicts. "HP and Dell look at this from both the entertainment and data-storage
perspectives," he says.
Disc Economics
The price of Blu-ray and HD-DVD drives and media will eventually come down to the
levels of today's red-laser devices and media, analysts say, but users will see a much
lower net cost per gigabyte of data stored. And that cost will continue to fall as storage
densities increase. Today, however, Sony Blu-ray recorders, which are available only in
Japan, sell for $2,700. Discs are $23 each.
It's not clear which format will ultimately prevail. HD-DVD has lower capacity but is less
costly to manufacture because discs can be made using existing DVD production
equipment. Blu-ray proponents counter that although their manufacturing processes must
be changed more radically, it will be cheaper in the long run to make a Blu-ray disc than
an HD-DVD.
Right now, PC users may want to place their bets with Blu-ray, since it's the only blue-
laser format to be endorsed by major PC makers so far.
Plasmon's UDO drive
12
For storage administrators who care more about data archiving than about downloading
high-definition television footage, other blue-laser technologies are emerging. For years,
companies in industries such as financial services, health care, insurance and publishing
have chosen optical media for archiving because they're extremely reliable and long-
lived. And because they can't be erased or rewritten, optical media meet the most
stringent government requirements for records retention.
When it comes to enterprise storage, the amount of data stored on optical media will
remain a tiny fraction of the amount stored on magnetic media for the foreseeable future,
says Peter Gere, an analyst at Enterprise Storage Group Inc. in Milford, Mass. But he
predicts that the cost advantage of blue-laser media will feed a surge in popularity for
write-once, read-many optical storage in the wake of new regulations and recent litigation
related to data archiving.
"IT managers are hypersensitive to the risks associated with poor records management,
and optical storage is the poster child for long-term data retention," Gere says. "It may
not be the fastest or the most cost-effective, but it is the best media right now in terms of
ensuring long-term data retention." Plasmon's blue-laser Ultra Density Optical (UDO)
technology "has really given optical a new life," he adds.
Optical storage is likely to remain somewhat more costly than other technologies, Gere
says. "But you are paying not only for longevity, but also for something magnetic media
can't provide, which is immutability," he adds.
Archiving Applications
UDO drives and media represent another application of blue lasers, one designed
specifically for professional data-archive applications. UDO systems use the same 5.25-
in. disc format as conventional MO libraries, but they use blue lasers and can store 3.3
times more data than MO discs can. Plasmon calls UDO a successor to MO. However,
UDO is all-optical, whereas MO discs support magnetic storage on one side and optical
on the other.
13
Although developed and promoted by Plasmon, the UDO specification was formally
published and adopted in January by Ecma International's TC31 Technical Committee.
Ecma is an industry association based in Geneva.
Although Plasmon sells DVD drives and media, Dave DuPont, Plasmon's marketing vice
president, says DVDs in red- or blue-laser formats will see very little corporate use
because they're more fragile and less reliable than UDO. "We are finding customers are
unhappy with DVD because because it was never really designed as a professional
archival technology," he says. "All the people we talk to want to move away from DVD
because the media is of uncertain quality."
Plasmon announced that HP will use UDO drives and media in StorageWorks optical
libraries.
The 5.25-in. blue-laser format will gain popularity because of its cost advantages over
red-laser MO discs, says DuPont. A new market is emerging as companies and
government agencies demand a way to store surveillance-camera images for long periods
of time, not just for a few days, as was common before the recent rise of terrorism, he
says.
Digital Storage Solutions, an imaging systems reseller and service bureau in Brentwood,
N.Y., scans documents for clients and archives the data to DVD or MO. Paul Greene,
director of the company's storage division, says he'll migrate to UDO, probably this year.
Traditionally, MO has been geared to professional archiving, and CD and DVD have
been geared to consumer markets because the cost is so much lower than for MO," he
says. "Now, with UDO, you get a much higher capacity per disc plus much higher
reliability because it's a jacketed media."
Greene says a complete UDO system—including the library, media, magazines for
handling the media, software and maintenance contract—will cost just slightly more than
a DVD storage system. "You may pay 10% more upfront, but that's spread over the life
of the system, and you get much more reliability and longevity," he says.
14
One of Greene's customers, a service bureau, put in two Plasmon UDO jukeboxes a
month ago and has seen flawless performance so far, he says. The Plasmon units relace
IBM jukeboxes based on 5.2GB MO discs. The service bureau's eight jukebox units filled
quickly, and they have been expanded from 1.3TB each to 19TB each, Greene says. And,
he adds, the customer gained about 30% in read and write speeds over MO.
Sony recently announced its own line of 5.25-in. blue-laser drives and media, called
Professional Disc for Data (PDD), but Plasmon is the clear leader in this market, Gere
says. HP and IBM use UDO in their storage systems, and Plasmon and HP have 94% of
the optical library market. So far, only Sony supports PDD. "I'd say PDD is a niche
product for those that are loyal Sony customers," says Gere. "I don't see any major
systems vendors lining up to support PDD."
Comparing CD, DVD and BD
Emerging blue-laser technology will increase storage density by a factor of five over
traditional media. The photos below show how data is stored on a CD, a traditional DVD
(center) and a Blu-ray disc (right). A competing standard, HD-DVD, can hold about four
times as much data as today's DVDs.
15
Conclusion
Blu-Ray is very cool technology. It takes the DVD-Technology one step further, basically
by just using a smaller laser with a nice color.Whether the world is ready for Blu-Ray
Discs, Recorders and Players remains to be seen.The DVD has gained in popularity, but
the various formats and sizes have made the professional user of DVD-recorders gone
mad already. The same technology in CD and DVD players will provide a dramatic
breakthrough in storage capability without an increase in device size.
16

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Blue laser

  • 1. BLUE LASER TECHNOLOGY Introduction A blue laser is a laser with a shorter wavelength than the red laser used in today's compact disc and laser printer technologies and the ability to store and read two to four times the amount of data. When available in the marketplace, personal computer users may be able to buy a laser printer with a resolution up to 2400 pixels or dots per inch at an affordable price. The same technology in CD and DVD players will provide a dramatic breakthrough in storage capability without an increase in device size. A laser (an acronym for "light amplification by stimulated emission of radiation") is a coherent (meaning all one wavelength, unlike ordinary light which showers on us in many wavelengths) and focused beam of photons or particles of light. The photons are produced as the result of a chemical reaction between special materials and then focused into a concentrated beam in a tube containing reflective mirrors. In the blue laser technology, the special material is gallium nitride. Even a small shortening of wavelength of light can have a dramatic effect in the ability to store and access data. A shorter wavelength allows a single item of data (0 or 1) to be stored in a smaller space. Red lasers used in today's technologies have wavelengths of over 630 nanometers (or 630 billionths of a meter). The blue laser has a wavelength of 505 nanometers. Recently, a standard called Blu-ray has been developed for the manufacture of blue laser optical disc technology. Blu-Ray does not change this. Already there companies which do not agree with the Blu-Ray Founders. Some of them even presented a new format, making it even more difficult for the future customer to choose. HDTV isn’t a very big thing at the moment as well. Although its very high quality of screen and sound (compared to normal television), the consumers are not very keen on buying them. Trustworthiness of Blu-Ray technology also hasn’t been proven yet. If archive and backup 1
  • 2. companies are to invest in Blu-Ray as a storage technology, they would like some real evidence that the data stored on a BD will stay intact for a very long time. Either we are going to be forced to use the Blu-Ray machines or the companies have to come up with better explanations why we should be using their technology in the first place. Basic Blu-ray Disc Characteristics Large recording capacity up to 27GB: 27GB of data is enough to put 2.5 Hours of HDTV recording on it. This is more than enough for any average hollywood movie.It also can record over 13 hours of standard TV Broadcasting using the VHS/standard definition picture quality,3.8Mbps. High-speed data transfer rate 36Mbps : Because of its high speed transfer rates it can also record the data in very little time. In a perfect environment it would take about 2.5 hours to fill the entire BD with 27 Gigabytes of data. More than enough transfer capacity for real-time recording and playback. Mind you that this in single speed writing and reading ! The CD-rewriters of todays on CD-ROM are 48 speed, which of course is faster than the Blu- Ray single speed standard, BUT it wold take more than 40 (!) CD-R's to record 27 Gigabytes. It would take more than 80 minutes to record or read the data without counting the time you need to change all those 40 dics. In addition, by using the random accessing functions on the BD recorder , it is possible to edit video data captured on a video camera or play back pre-recorded video on the disc while simultaneously recording images being broadcast on TV. Blue Blu-Ray uses a blue laser. Because it uses a blue laser it can store enormous more amounts of data on it than was ever possible using red laser on the same amount of surface of 120 mmdisc. 2
  • 3. To have an even greater precision and make sure every part of the laserlight actually gets hit on the part that is needed for writing/reading the disc, a special lens is used in every cd player. As perfect as your cd may be the surface is never 100% flat. So it constantly needs to focus to get the information out). And even IF the surface was 100% flat, the disc spins. And it spins quite fast! So it can even move up and down a little bit (vibrations) Applications for the laser Once considered an esoteric research tool, the laser is now so commonly used it's almost vanished into the modern technological landscape. Some of the most important applications include: Information storage: Lasers read digital data off CDs and DVDs. Medicine/Dentistry: Surgeons use lasers as scalpels, while ophthalmologists use them to repair damaged retinas and blood vessels in the eye. Lasers are also used to pulverize gallstones and clear clogged arteries. Dentists use lasers to drill teeth and harden fillings. 3
  • 4. Military: Laser targeting guides many of the new smart weapons. Science: Lasers are used to make a variety of ultraprecise measurements and to image supersmall chemical and biological processes. Energy: Lasers ignite hydrogen fusion in experimental new reactors that could some day provide an endlesssource of clean, safe energy. Agriculture: Surveying and range-finding lasers help ensure farm fields are level and soil erosion is minimized. Industry: Lasers are routinely used for heavy cutting and welding. Watchmakers also use them for precision cuts. Blue Laser Technology in the IT Infrastructure Even organizations such as NASA, the Census Bureau, and many others have lost stored data. While all of these organizations had the right idea by implementing a digital archive, they forgot one major component: technical evolution. They didn't envision one or more components becoming obsolete and ultimately affecting the readability of their data. All organizations, whether archiving for historical preservation or complying with storage regulations, should avoid using short-term fixes for long-term problems and should choose a technology with a proven history and a solid growth path to the future. Singing The Storage Blues Broad market adoption, a clear technology road map and open format standards are just some of the key components that should be considered when deciding on an archival storage system. Organizations that commit to digital archiving should be acutely aware that they will need to upgrade their storage equipment every 7 to10 years to avoid equipment obsolescence. The options are simple: spend money on new technology or refreshing your existing technology-or spend even more money to recover your data and then upgrade to the new technology. 4
  • 5. 120mm red laser optical is the most widely used digital storage medium in the world. With its genesis back in 1982, we have evolved from CD to DVD (Digital Versatile Disc) technology, which has opened the removable optical media market to the broadest number of applications in history. One of the keys to DVD's success is that current DVD drives are backward compatible and can read CDs. But now, optical manufacturers have yet another clear migration path. Blue laser optical is just now entering the market, meaning it's time to prepare to migrate from DVD to Blue Laser optical. 120mm optical is the industry's most solid, reliable choice for preserving precious data. In fact, in comparing several storage technologies, the National Institute of Standards and Technology (NIST) concluded that optical media is more stable than digital tape; and with proper care and handling, DVD optical media should have a lifespan of 30 years. The Right Stuff Blue laser optical was not included in the NIST report because it has only recently emerged. Assuming that it has the same reliability and longevity features of previous optical technologies, blue laser optical has all "the right ingredients" and then some: strong interest from multiple industries, future consumer models, an established technology roadmap through 2007 (with support through 2012) and UDF (universal data format) support beyond that to ensure readability of the data for years to come. 120mm blue laser optical utilizes a non-abrasive read/write process-it can be safely read and re-read tens of thousands of times without causing degradation to the media surface. In addition, new hard coating techniques are providing added protection from dust, fingerprints and scratches, making bare media solutions a viable, economical option for many applications that were previously unable to consider optical. The cost of today's new120mm blue laser-based optical libraries are an average of 30% to 50% lower than even a comparable 130mm cartridge system such as UDO. By utilizing a 120mm cartridge-free media strategy, IT professionals can take advantage of incredible densities-and eliminate the cost of the cartridge. Media costs will also be reduced as more disc manufacturers discover that they can produce bare 120mm blue laser media by 5
  • 6. utilizing existing manufacturing facilities that are currently producing other 120mm formats. The 130mm format's NA Lens provides major density improvements compared to the120mm format. In Sony's PDD, for example, the difference is .85 versus .70 for UDO, providing a much higher density of 23.3GB per side compared to 15GB for UDO-a total of 64% more storage per side. Keeping Compliant In addition to being bombarded with terabytes (TB) of e-mail, E-fax and Instant Messaging, today's enterprises must comply with new regulatory storage requirements such as: SEC 17a-4, FDA Rule 21 CFR Part 11, HIPAA, Sarbanes-Oxley and the Patriot Act that bring their storage requirements to petabytes (PB) of data each year. There aren't many enterprise-capacity storage formats out there that can claim a 30-year history and a solid growth path for another 30 years. Solutions incorporating 120mm blue laser optical are the next logical evolutionary path, designed to offer an economical, reliable, standards and regulatory compliant solution that delivers fast, random access to data stored to durable, removable media. With more than twice the capacity of red laser optical libraries and data throughput speeds comparable to tape-based solutions (up to 9MB per second write speeds and 11MB per second read), a single blue laser media cartridge can hold 23.3GB of data- 978,600 x-ray images (at 10MB per image) or the equivalent of up to 2 hours of HDTV content. Backward read compatible with red-laser DVD-R and DVD-RW formats, the Blue laser roadmap extends to a 50GB second-generation media, followed by a third- generation product targeted at 100GB in 2007 with a throughput of up to 43MB per second. This next-generation storage solution addresses all the challenges facing IT professionals, at a cost per Gigabyte that won't alienate the CFO. With the ability to provide unmatched performance, scalability and flexibility, blue laser-based solutions are uniquely designed to address the requirements of even the most storage-intensive IT infrastructures. 6
  • 7. Blue laser products 1) laser light with 12 in 1 attachment Rs. 1.00 (Bids: 0) Time Left: 22m 2) Four In One Pen, Laser pointor, LED Light and Pointer TELESCOPIC POINTER FOR PRESENTATIONS WITH LASER Feedback: (6) 100% Rs. 375.00 Time Left: 1h 47m 3) HP Laserjet 1022N Network Ready Mono Laser Printer Rs. 16,840.00 Time Left: 4h 53m 4) HP Color Laserjet 2600N Netowrk Ready Laser Printer 7
  • 8. Rs. 20,976.00 Time Left: 4h 53m 5) HP Color Laserjet 2550LN Netowrk Ready Laser Printer Rs. 35,810.00 Time Left: 4h 53m 6) HP Color Laserjet 3600 Laser Printer 8
  • 9. Rs. 31,444.00 Time Left: 4h 53m Blue laser design Blue Laser Design, based in Columbus, Ohio, is a personalized full-service web design and development company providing custom web site design development, online marketing, e-commerce, consulting, logo, graphic design services and web site maintenance. Our wide range of clients served includes businesses, corporations and individuals interested in optimizing their web presence and revealing a modern, fresh image for their websites. We believe our services combine the best of what technology, a personal touch and creativity can offer! Blue Laser Design offers: Custom Logo Design Discounted Available Web Site Designs up to 15% off Business Cards / Postcards / Brochures / Tri-Folds / Logos Prompt, friendly, professional assistance Personal assistance before, during and after your web site development project On-site photo studio 9
  • 10. Only the services you need; no additional charges for options that will not be utilized Databases SQL / Access Emergency updates or web site maintenance available CIW Certified Internet WebMaster Classes Holiday, Seasonal, Christmas, New Year Events, Themed & Related, Shopping, Gift Idea, Personal & Greeting Web sites E-commerce Search Engine Optimization Services Emergency troubleshooting for domain names and hosting Emergency website repairs and updating Live Tech & Customer Support: Call 614.459.4552 Web Site Design & Online Marketing Consulting Services A versatile staff with concentrations in art, creative writing & editing, marketing, public relations, technical consulting, web development and webmaster instructing Update your own site easily (content management) Website translation services Superior Search Engine & Directory Optimization (success examples) Hosting, Domain Name, Email Accounts & Statistics All for $10 per month Optical storage sings the blues Conventional optical technologies such as CD, DVD and magneto-optical (MO) drives write data using red lasers. But makers of storage systems and recording media are developing ways to read and write using more efficient blue lasers. Because these lasers 10
  • 11. operate at shorter optical wavelengths, they can write more data in the same space and write and read data faster than devices that use red lasers. Sony Corp. led the way when a consortium it founded last fall announced Blu-ray, a technology that can write 25GB of data on a DVD-size disc (a standard DVD holds 4.7GB). And Cambridge, England-based Plasmon PLC is already shipping a first- generation blue-laser disc drive that boosts the capacity of a 5.25-in. optical disc from 9.1GB to 30GB. Plasmon says the price per gigabyte of its drive is 80% lower than the prices of products based on conventional red-laser MO technology. Competing Camps Most of the buzz about blue-laser technology has focused on the consumer electronics market, where blue-laser discs are seen as a successor to DVDs. The devices could also be used for backing up desktop PCs or archiving audio, video and image files. Two industry groups are promoting incompatible formats: Blu-ray Disc Founders, a consortium of Japanese companies led by Sony and recently joined by Hewlett-Packard Co. and Dell Inc.; and the DVD Forum, led by Toshiba Corp. and NEC Corp. The high-definition DVD (HD-DVD) standard promoted by the DVD Forum is an extension of red-laser technology that uses the same disc form as conventional DVDs. Designed to maintain backward compatibility with existing DVD media, it uses the same bonded-disc structure as the current red-laser DVD and sandwiches the recording layer between two 0.6mm-thick plastic layers. A single-layer read-only disc has a capacity of 15GB, and a dual-layer disc supports 30GB. 11
  • 12. The Blu-ray standard represents a more radical departure from the existing DVD format. While the disc is the same size as a DVD, the recording layer sits on the surface of a 1.1mm substrate and is protected by a special coating. A single-layer BD-ROM, as the Blu-ray Disc Founders call it, will hold 25GB—67% more than an HD-DVD—and a dual-layer disc will hold 50GB. Mike Fidler, a senior vice president at Sony, says the company will have Blu-ray media in both write-once and rewritable formats by year's end and will ship a Blu-ray disc player by the end of 2005. Blu-ray in PCs will follow roughly the same schedule, he predicts. "HP and Dell look at this from both the entertainment and data-storage perspectives," he says. Disc Economics The price of Blu-ray and HD-DVD drives and media will eventually come down to the levels of today's red-laser devices and media, analysts say, but users will see a much lower net cost per gigabyte of data stored. And that cost will continue to fall as storage densities increase. Today, however, Sony Blu-ray recorders, which are available only in Japan, sell for $2,700. Discs are $23 each. It's not clear which format will ultimately prevail. HD-DVD has lower capacity but is less costly to manufacture because discs can be made using existing DVD production equipment. Blu-ray proponents counter that although their manufacturing processes must be changed more radically, it will be cheaper in the long run to make a Blu-ray disc than an HD-DVD. Right now, PC users may want to place their bets with Blu-ray, since it's the only blue- laser format to be endorsed by major PC makers so far. Plasmon's UDO drive 12
  • 13. For storage administrators who care more about data archiving than about downloading high-definition television footage, other blue-laser technologies are emerging. For years, companies in industries such as financial services, health care, insurance and publishing have chosen optical media for archiving because they're extremely reliable and long- lived. And because they can't be erased or rewritten, optical media meet the most stringent government requirements for records retention. When it comes to enterprise storage, the amount of data stored on optical media will remain a tiny fraction of the amount stored on magnetic media for the foreseeable future, says Peter Gere, an analyst at Enterprise Storage Group Inc. in Milford, Mass. But he predicts that the cost advantage of blue-laser media will feed a surge in popularity for write-once, read-many optical storage in the wake of new regulations and recent litigation related to data archiving. "IT managers are hypersensitive to the risks associated with poor records management, and optical storage is the poster child for long-term data retention," Gere says. "It may not be the fastest or the most cost-effective, but it is the best media right now in terms of ensuring long-term data retention." Plasmon's blue-laser Ultra Density Optical (UDO) technology "has really given optical a new life," he adds. Optical storage is likely to remain somewhat more costly than other technologies, Gere says. "But you are paying not only for longevity, but also for something magnetic media can't provide, which is immutability," he adds. Archiving Applications UDO drives and media represent another application of blue lasers, one designed specifically for professional data-archive applications. UDO systems use the same 5.25- in. disc format as conventional MO libraries, but they use blue lasers and can store 3.3 times more data than MO discs can. Plasmon calls UDO a successor to MO. However, UDO is all-optical, whereas MO discs support magnetic storage on one side and optical on the other. 13
  • 14. Although developed and promoted by Plasmon, the UDO specification was formally published and adopted in January by Ecma International's TC31 Technical Committee. Ecma is an industry association based in Geneva. Although Plasmon sells DVD drives and media, Dave DuPont, Plasmon's marketing vice president, says DVDs in red- or blue-laser formats will see very little corporate use because they're more fragile and less reliable than UDO. "We are finding customers are unhappy with DVD because because it was never really designed as a professional archival technology," he says. "All the people we talk to want to move away from DVD because the media is of uncertain quality." Plasmon announced that HP will use UDO drives and media in StorageWorks optical libraries. The 5.25-in. blue-laser format will gain popularity because of its cost advantages over red-laser MO discs, says DuPont. A new market is emerging as companies and government agencies demand a way to store surveillance-camera images for long periods of time, not just for a few days, as was common before the recent rise of terrorism, he says. Digital Storage Solutions, an imaging systems reseller and service bureau in Brentwood, N.Y., scans documents for clients and archives the data to DVD or MO. Paul Greene, director of the company's storage division, says he'll migrate to UDO, probably this year. Traditionally, MO has been geared to professional archiving, and CD and DVD have been geared to consumer markets because the cost is so much lower than for MO," he says. "Now, with UDO, you get a much higher capacity per disc plus much higher reliability because it's a jacketed media." Greene says a complete UDO system—including the library, media, magazines for handling the media, software and maintenance contract—will cost just slightly more than a DVD storage system. "You may pay 10% more upfront, but that's spread over the life of the system, and you get much more reliability and longevity," he says. 14
  • 15. One of Greene's customers, a service bureau, put in two Plasmon UDO jukeboxes a month ago and has seen flawless performance so far, he says. The Plasmon units relace IBM jukeboxes based on 5.2GB MO discs. The service bureau's eight jukebox units filled quickly, and they have been expanded from 1.3TB each to 19TB each, Greene says. And, he adds, the customer gained about 30% in read and write speeds over MO. Sony recently announced its own line of 5.25-in. blue-laser drives and media, called Professional Disc for Data (PDD), but Plasmon is the clear leader in this market, Gere says. HP and IBM use UDO in their storage systems, and Plasmon and HP have 94% of the optical library market. So far, only Sony supports PDD. "I'd say PDD is a niche product for those that are loyal Sony customers," says Gere. "I don't see any major systems vendors lining up to support PDD." Comparing CD, DVD and BD Emerging blue-laser technology will increase storage density by a factor of five over traditional media. The photos below show how data is stored on a CD, a traditional DVD (center) and a Blu-ray disc (right). A competing standard, HD-DVD, can hold about four times as much data as today's DVDs. 15
  • 16. Conclusion Blu-Ray is very cool technology. It takes the DVD-Technology one step further, basically by just using a smaller laser with a nice color.Whether the world is ready for Blu-Ray Discs, Recorders and Players remains to be seen.The DVD has gained in popularity, but the various formats and sizes have made the professional user of DVD-recorders gone mad already. The same technology in CD and DVD players will provide a dramatic breakthrough in storage capability without an increase in device size. 16