What makes an online marketing campaign successful?

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Our London Web design and Branding agency Shishi Ishi releases an exclusive presentation on how making an online marketing campaign successful. This FREE presentation includes figures, facts and tips regarding the online marketing process. For all your web design and online marketing projects feel free to get in touch with us. We will be more than happy to share our vision and figure out how we can help >> http://www.shishiishi.com/

Business News & Politik

The art and science of selling products or
services over digital networks, such as
the Internet and cellular phone.

“If you wait until there is another case study
in your industry, you will be too late! “
- Seth Godin -

"Success is the sum of small efforts, repeated
day in and day out.“ - Robert Collier -

Table of Contents
1) Introduction
2) Figures
3) Tips

“The Internet is becoming the
town square for the global village
of tomorrow”.
Bill Gates, founder, Windows

2 million search queries
1,3 million video views

6 million Facebook views
100,000 new Tweets

100 + new account
20 million photo views

Online Marketing is ...
... an Ongoing Process

• Blogs and Forums
• Pay Per Click (PPC)
• Viral Marketing

GOAL!
▪ Target >> Audience
▪ Audience >> Visitors
▪ Visitors >> Clients
▪ Clients >>

Thanks for your attention.
We welcome your questions,
suggestions, comments!
SHISHI ISHI
(joanna@shishiishi.com)
@SHISHI_ISHI
fb/shishi.ishi

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This was a group project in which my teammate and I chose a local company for which to write an Integrated Marketing Campaign. We chose <a>Great Divide</a> Brewering, a brewery located in downtown Denver. We met with a company representative who gave us some great background information on the company, we researched the company's competitors and the craft beer industry, and we wrote a campaign that incorporated some of the company's actual future plans and budget to create a cohesive, targeted, and realistic plan. The plan includes objectives, a message and message tactics, evaluation, budget, and implementation. The course culminated in a presentation to our professor and a Great Divide representative and was well-received by both. Below are the slides we showed during our presentation.

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CCNY's BIC foundational Idea Development course, taught by Gerardo Blumenkrantz, challenged students to learn the basics of idea generation, how to recognize “big ideas,” and how to critique them in order to keep the message on strategy and make the work better. For the final project, we had the opportunity to develop a multi-media integrated marketing campaign (including a "creative curveball") for NYC’s bike sharing program, CitiBike. As a class, we brainstormed and agreed on one mutual creative brief to work from. Once finalized, each team then worked independently on their creative solution to the communications objective. The final product was a 15-minute presentation detailing our multi-media campaign, including print, radio, digital and guerrilla marketing, along with foam board prints of the ads. As team leader, I managed the production (visual design and formatting) and writing/editing of the final PPT presentation, and the development and curation of the digital strategy (the digital hub/#SOSCitiBike). www.SOSCitiBike.tumblr.com - password: ideadevelopment Print Ads designed and Photographed by Edward Arredondo. Copywriting on Print Ads: group effort Radio Ads Recordings, Guerilla Marketing and Media Plan by Maxime Menant. Semester: Fall 2013

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What makes an online marketing campaign successful?

2. Online Marketing Def=?*µ?#& ?@<!§*#

3. The art and science of selling products or services over digital networks, such as the Internet and cellular phone.

4. “If you wait until there is another case study in your industry, you will be too late! “ - Seth Godin -

5. "Success is the sum of small efforts, repeated day in and day out.“ - Robert Collier -

6. Table of Contents 1) Introduction 2) Figures 3) Tips

7. Let me tell you some...

8. “The Internet is becoming the town square for the global village of tomorrow”. Bill Gates, founder, Windows

10. 2 million search queries 1,3 million video views

11. 6 million Facebook views 100,000 new Tweets

12. 100 + new account 20 million photo views

13. is spent by consumers online

14. Future Growth is Staggering

15. Where to start?

16. Table of Contents 1) Introduction 2) Figures 3) Tips

17. Focus on >> Design & Content

18. Go Fishing

19. Online Marketing is ... ... an Ongoing Process

20.

21. IMPLEMENT TOOLS

22. Social Media

23. Go >> Local & Mobile

24. Email Marketing

25. • Blogs and Forums • Pay Per Click (PPC) • Viral Marketing

26. TRACK RESULTS

27. ACT ▪ ▪ ▪

28. Do you walk in your customers’ shoes?

29. GOAL! ▪ Target >> Audience ▪ Audience >> Visitors ▪ Visitors >> Clients ▪ Clients >>

30. Conclusion

31. Thanks for your attention. We welcome your questions, suggestions, comments! SHISHI ISHI (joanna@shishiishi.com) @SHISHI_ISHI fb/shishi.ishi

What makes an online marketing campaign successful?

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