2. The Organization
● Carefirst, Inc. is the not for profit, non-stock ,
parent company of CareFirst of Maryland, Inc.,
and Group Hospitalization and Medical
Services Inc., affiliates that do business as
CareFirst Blue Cross Blue Shield.
● Carefirst, Inc. is governed by a Board of
Directors and special statutes regulating its
business in Maryland, the District of Columbia
and Northern Virginia.

3. Business Strategy
Our Mission
The mission of CareFirst Blue Cross Blue
Shield is to provide health benefit services of
value to customers across the region
comprised of Maryland, District of Columbia
and Northern Virginia. To fulfill this mission,
Carefirst Blue Cross Blue Shield commits to:

4. ● Offer a broad array of quality, innovative
insurance plans and administrative services
that are affordable and accessible to our
customers.
● Fairly address the needs of customers in each
of the jurisdictions in which we operate.
● Conduct business responsibly as a non-profit
health service plan, to ensure the plans long
term financial viability and growth

5. Strategic Communications

6. Communications/Marketing
The Marketing and Communications
departments are organized into three groups-
● Strategic Marketing
● Marketing Communications
● Corporate Communications

7. Strategic Marketing Responsibilities
● Product Development
● Research
● Segment Strategies

8. Budgeting
In the 4th quarter , budgeting is done for the
following year. There are cost centers setup
with specific line items such as:
● Salary
● Printing
● Postage
● Outside Services

9. CareFirst Community
● Healthy Future Starts Here with Strong
Commitments