Collective Intelligence - Introduction - Collective Intelligence - Creative Research Practices - Why you should take the course - Assignment 1 - Feedback

1. Collective Intelligence
2114.409: Creative Research Practice
HTTP://WWW.FLICKR.COM/PHOTOS/BRIANSIMS/6285525384/

2. Collective Intelligence
Clicks,) Likes,) Updates,) Ar,cles,)
Scrolls,) Links,) Reviews,) Images,)
Time) Checkins) Comments) Video)
Collec,ve) How can we harness the
Intelligence)
activities of the world’s digital
citizens to build new and
useful consumer services?
Community)

3. Outline
Who are you? Who am I?
What is Collective Intelligence?
And Creative Research Practice?
How will the course work?
Why should you take this course?
First assignment
Feedback
HTTP://WWW.FLICKR.COM/PHOTOS/WYRMWORLD/4256386226/

4. Who are you? http://j.mp/XXXX
HTTP://WWW.FLICKR.COM/PHOTOS/A2GEMMA/1448178195/

5. Who am I?
02
01-07
92-03
07-11
12-??

6. Who am I?

7. Outline
Who are you? Who am I?
What is Collective Intelligence?
And Creative Research Practice?
How will the course work?
Why should you take this course?
First assignment
Feedback
HTTP://WWW.FLICKR.COM/PHOTOS/SBH/3422705673/

8. Collective Intelligence
Clicks,) Likes,) Updates,) Ar,cles,)
Scrolls,) Links,) Reviews,) Images,)
Time) Checkins) Comments) Video)
Collec,ve) How can we harness the
Intelligence)
activities of the world’s digital
citizens to build new and
useful consumer services?
Community)

9. Politics
The Korean elections are coming. How
does the Internet tell us more than
traditional polling ever could?

10. Entertainment
Which upcoming movies are going to
be box office successes and which will
disappoint? How will critics react?
HTTP://WWW.FLICKR.COM/PHOTOS/STUCKINCUSTOMS/2786154526/

11. Food
If I prefer red wine to white, what
does that say about my tastes in
cookies? Beef jerky?
HTTP://WWW.FLICKR.COM/PHOTOS/WILLIA4/2504379334/

12. Movements
What are movements like Occupy Wall
Street really trying to achieve? What
memes are its opponents pushing?
HTTP://WWW.FLICKR.COM/PHOTOS/GILSONROME/6247208325/

13. Collaboration
What are the keys to success in large,
crowdsourced systems like Wikipedia? How
can we apply them to other domains, such as
participatory democracy?
HTTP://WWW.FLICKR.COM/PHOTOS/FIDELMAN/4640722483/

14. Shopping
What is the best digital camera for low-light
photography? Sports events? Photographing
your model train collection?
HTTP://WWW.FLICKR.COM/PHOTOS/ZOOBOING/4473219605/

15. Travel
Can we automatically build a personalized
travel itinerary for Rio de Janeiro based on
my tastes and budget constraints based on
freely-available web content?
HTTP://WWW.FLICKR.COM/PHOTOS/FELIPENEVES/5414239936/

16. Trust
When you read a piece of information
on the Internet, how do you know if
you can trust it?
HTTP://TRUST.EDELMAN.COM/
HTTP://WWW.FLICKR.COM/PHOTOS/MARKETINGFACTS/6758968163/

17. Investing
Can web chatter be a reliable
predictor of stock performance?
HTTP://WWW.FLICKR.COM/PHOTOS/TRAVEL_AFICIONADO/2396819536/

18. Medicine
Can we use online social networks
to innovate medical treatment?
HTTP://WWW.FLICKR.COM/PHOTOS/AGECOMBAHIA/6425101047/

19. Promotion
You want to be known as an expert
in your field. What is the path to
fame and fortune in a highly-
networked world?
HTTP://WWW.FLICKR.COM/PHOTOS/TYCHAY/1752934204/

20. Outline
Who are you? Who am I?
What is Collective Intelligence?
And Creative Research Practice?
How will the course work?
Why should you take this course?
First assignment
Feedback
HTTP://WWW.FLICKR.COM/PHOTOS/FERRET111/5973134356/

21. Creative Research Practice
Observa(on+&+ Itera(ve+ Evalua(on+&+
Publica(on+
Brainstorming+ Prototyping+ Analysis+
Methodology to: Our version:
• Write a dissertation • Data-centric
• Build a company • Emphasize feedback
• Start a movement • Emphasize skills/recipes

22. Outline
Who are you? Who am I?
What is Collective Intelligence?
And Creative Research Practice?
How will the course work?
Why should you take this course?
First assignment
Feedback
HTTP://WWW.FLICKR.COM/PHOTOS/YOUR_WHT_KNIGHT/3301464736/

23. Course Outline
1. Foundations 3. Prototyping
Introduction Crawling
Survey Methods / Data Mining Text Mining
Visualization and Analysis To be determined (TBD)
Social Mechanics Project Update
2. Methods 4. Refinement
Creativity and Brainstorming TBD x3
Prototyping Project Presentations
Project Management Reflection

24. To Be Determined
Topics in Collective Intelligence
Predictive Analytics / Collaborative Filtering
Analytics and Community Metrics
Reputation Systems
Crowdsourced Labor
Meme-Tracking and Viral Marketing
Functional Workshops Other
Design Guests
Prototyping Slippage
Research ???

25. Class Project
Work in a team
Develop your agenda
Prototype a novel service
using the techniques and
principles from the course Engage an experienced
mentor
Build a showpiece

26. Grading
Par+cipa+on&
Collec+ve&Intelligence&
Homework& Contribu+on&Index& Grade&
(CI2)&
Project&

27. Requirements
English Prototyping
It’s what you say, It’s a lot of work,
not how you say it. but it’s worth it.

28. Office Hours
Fridays 1:30-2:30 Time TBD
Location TBD Or by appointment

29. Outline
Who are you? Who am I?
What is Collective Intelligence?
And Creative Research Practice?
How will the course work?
Why should you take this course?
First assignment
Feedback
HTTP://WWW.FLICKR.COM/PHOTOS/JURVETSON/156830367/

30. Should I take this course?
Is it new?
Is it useful?
Will it make
me smarter?
HTTP://WWW.FLICKR.COM/PHOTOS/STRIATIC/2144933705/

31. Take this Course
It’s new!
Big Data Refere
nc es 2012
Big Data, Big Im
p act
HTTP://WWW.WEF
ORUM.ORG/REPOR
TS/BIG-DATA-BIG-
IMPACT-NEW-POS
SIBILITIES-INTERN
ATIONAL-DEVELOPM
ENT
Big Data: The N
e xt Frontier for C
HTTP://WWW.MCK
INSEY.COM/FEATU
RES/BIG_DATA
o mpetition
The Age of Big D
HTTP://W
ata
WW.NYTIMES.COM
/2012/02/12/SUND
AY-REVIEW/BIG-D
ATAS-IMPACT-IN-T
HE-WORLD.HTML
United Nations
HTTP://WWW.UNGL
Global Pulse
OBALPULSE.ORG/
...

32. Take this Course
age of 140,000 to
s alone faces a short
“The United State rtise and 1.5 millio
n
ith analytical expe
190,000 people w understand and
s ts with the skills to
m anagers and analy sis of big data.”
make decisions based on the analy
SEY.COM/FEATU RES/BIG_DATA
HTTP://WWW.MCKIN
It’s useful!

33. Take this Course
It may or may not make you
smarter ... but it will give
you a lot of new tools.
HTTP://WWW.FLICKR.COM/PHOTOS/BRE/552152780/

34. Outline
Who are you? Who am I?
What is Collective Intelligence?
And Creative Research Practice?
How will the course work?
Why should you take this course?
First assignment
Feedback
HTTP://WWW.FLICKR.COM/PHOTOS/23968709@N03/6915542761/

35. Homework
1. Join Facebook Group
2. Post 5 stories related to
Collective Intelligence
3. For each story:
• 1-2 sentence summary
• How does it relate to collective
intelligence?

36. Outline
Who are you? Who am I?
What is Collective Intelligence?
And Creative Research Practice?
How will the course work?
Why should you take this course?
First assignment
Feedback
HTTP://WWW.FLICKR.COM/PHOTOS/CAROLBROWNE/2847937438/

37. Feedback