How does traditional media compare to social media as a driver of response, engagement and sales? This case study explores these differences and that influencers can in fact be identified before a sampling program to help maximize viral impact and return.
29. What about other measures of activity? Impact of being in top 10% in… social score product score Coupon given by member to others +1.03 coupons +0.53 coupons
30. What about other measures of activity? Impact of being in top 10% in… social score product score Coupon given by member to others +1.03 coupons +0.53 coupons Number of conversations about product +13.14 conversations +6.71 conversations
31. What about other measures of activity? Impact of being in top 10% in… social score product score Coupon given by member to others +1.03 coupons +0.53 coupons Number of conversations about product +13.14 conversations +6.71 conversations Number of forum posts +0.64 posts +0.39 posts
32. What about other measures of activity? Impact of being in top 10% in… social score product score Coupon given by member to others +1.03 coupons +0.53 coupons Number of conversations about product +13.14 conversations +6.71 conversations Number of forum posts +0.64 posts +0.39 posts Coupons used by member for herself +0.18 coupons +0.44 coupons