This is crash-course on how you can reach digital women, the most influential and powerful consumers in the social media space.

1. Sponsorship
Deck

2. Last call for sponsors!
This is the only conference of its kind
WHERE
Sheraton Center Toronto Hotel
123 Queen Street West, Toronto, ON M5H 2M9
WHEN
Thursday September 29, 2011
11:00am-1:00pm Registration
1:00pm-5:00pm: Sessions
5:00pm-7:00pm: Networking Reception
Friday September 30, 2011
8:00am-9:00am Registration
9:00am–5:00pm: Sessions
It’s a unique opportunity.
Here’s why.

3. Get a crash-course on best
practices for reaching digital
women, the most influential and
powerful consumers in the quickly
evolving social media world – and
get to interact with them too!

4. We’ve been engaging brands (over 22 sponsors) and digital women
since July and it’s having huge impact for our sponsors.
Here’s what they’re saying:
• Ford Canada: “Ford Canada became a trending topic in Canada over the course of the first hour of the Twitter party, exceeding our
expectations. When we shared some of our innovations like hands free parallel parking with Active Park assist, we received some great
feedback and even had a number of people who were in the market for cars reaching out to us to find out more and to indicate Ford was
now on their consideration list.” Ammar Khan, Social Media Manager, @FordCanada
• Toshiba of Canada Limited: “The level of engagement and amplification we have experienced through the ShesConnected Twitter parties is
unprecedented for Toshiba Canada. We entered into social media full force this year and are extremely excited to be able to realize one-to-one
marketing and hear what consumers have to say about our products. The ShesConnected digital women are tech savvy and highly engaged, we can’t
wait to meet them face to face at #SCCTO.” Melissa Moore @ToshibaCanada Social Media & Communications Manager
• Molson Coors Canada: “If they took the time to answer my questions, I’m sure going to take the time to tweet back/listen and learn. One of the best
opportunities I’ve had to ignite conversation around our brand and receive real-time feedback on products, as well as overall chatter with a very
welcoming and enthusiastic group.” Tonia Hammer @MolsonTonia Community Relations, PR & Social Media
• Royal Canadian Mint: “Last night’s ShesConnected Twitter Party was another first for the Royal Canadian Mint, but it won’t be our last! While we’ve
been engaged in social media for over two years, this incredible level of engagement was unprecedented! Within an hour of exchanging and sharing
tweets, we were trending in Canada! It will be such a pleasure to meet these digital influencers face-to-face at the end of the month when we all meet for
ShesConnected Toronto 2011. In the meantime, we’ll keep tweeting!
Carolyn Gardner, @canadianmint Project Manager, Social Media
• Nokia Canada: The Twitter parties were extremely valuable for Nokia for connecting with a new audience. The participants were really engaged and
passionate about technology. We are now getting bombarded by requests from female influencers - which is great! :)" Mila Mironova, Marketing
Activation Manager, @nokiacanada
• Janes Family Foods: “Besides personally having a blast while participating in the ShesConnected twitter parties, I also learned more about what
Canadian women think about not just the Janes brand but also about cooking for and feeding their families. We gained many new twitter followers as a
result of these twitter parties and in the weeks since they took place, we’ve had meaningful conversations and developed online relationships that we
hope will help to strengthen our brand long term.” ~ Dana McCauley @JanesFamilyFd Culinary Director
• Founder & CEO PTPA Media Inc.: “The twitter party hosted by ShesConnected was a fabulous success! PTPA has been strongly involved in social
media for the last few years but we are excited to say that this was our first time making it as a trending topic in Canada. It was a great way to connect
us to the parents who follow us regularly and have a chance to answer their questions. We look forward to meeting them all IRL at the upcoming
ShesConnected conference!” Sharon Vinderine, Founder & CEO @SharonPTPA

5. Top reasons why you should get in on the ShesConnected
Conference (before it’s too late!)
We’ve been connecting women and our sponsors for three months with success. Here’s why you should get involved:
1. You’ll increase your social influence. This is the perfect opportunity for you to grow your Twitter and Facebook numbers with top digital influencers. Ford
Canada made their goal of reaching 500 Twitter followers @FordCanada during our Twitter party and they had amazing success. “FordCanada became a
trending topic in Canada over the course of the first hour of the Twitter party exceeding our expectations,” says Ammar Kahn, Social Media Manager, Ford
Canada.
2. You’ll receive invaluable product feedback from digital women – The Conference is the only social media conference built so that the sponsors are
integrated into the experience with Networking and interactive sessions. As a result, you will engage with top digital women and get both feedback and
questions about your products and services. “I learned more about what Canadian women think about not just the Janes brand but also about cooking for and
feeding their families. We gained many new twitter followers as a result of these twitter parties and in the weeks since they took place, we’ve had meaningful
conversations and developed online relationships that we hope will help to strengthen our brand long term.” ~ Dana McCauley @JanesFamilyFd Culinary
Director at Janes Family Foods
3. You’ll make meaningful relationships with top digital women who can amplify your brand – Because of the interactive nature of our conference, the
sessions are catered for both brands and digital women, you will build connections that will amplify your brand. ““The level of engagement and amplification we
have experienced through the ShesConnected Twitter parties is unprecedented for Toshiba Canada. We entered into social media full force this year and are
extremely excited to be able to realize one-to-one marketing and hear what consumers have to say about our products. The ShesConnected digital women are
tech savvy and highly engaged, we can’t wait to meet them face to face at #SCCTO.” Melissa Moore @ToshibaCanada Social Media & Communications
Manager Toshiba of Canada Limited
4. You’ll get the best education in social marketing you can find - In a day-and-a-half you’ll learn the inner workings of what you need to do to get noticed
by influential digital women and grow your social reach. You’ll understand the perspectives and successes of both sides: brands and digital women, to help
inform your social strategy.
5. You’ll interact with women who have influence and want to learn about your brand. Here’s what they’re saying:
“The ShesConnected Twitter Party was the best I’ve participated in because there were representatives of the brands online to answer questions and provide
information. I hope they understand their clients better after the Twitter party. I know I understand more about what they offer. Often Twitter parties seem to be
about giving things away and getting a term to trend. The ShesConnected party was about connecting, though I’m sure some brands trended. It really was a
party to be proud of.” Barbara Dundas aka @OttMomGo
“If you’re going to throw a party on Twitter, you should first attend a ShesConnected Twitter party and take notes. Not only do they offer the chance to learn
more about brands and connect with digital women, they also provide a unique opportunity for brands and influencers to engage in a fun and meaningful way.
The turnout is always impressive, as are the prizes, which makes ShesConnected Twitter parties very exciting. There is, undeniably, a lot of work and planning
that goes into their Twitter parties, which consequently ensures their success.” Diana aka @teachermomoftwo

6. ShesConnected Conference has great reach and awareness
thanks to our amazing partners
Many media outlets and brands have been helping to get the word out about the Conference – thank
you! See our list of partners here.

7. Why we’re successful and deliver results? We’re one-of-
a-kind.
There are events for
women and bloggers...

8. ...and there are industry events for
agencies and brands

9. Then there is the
ShesConnected Conference

10. ShesConnected is the ONLY one
that brings them all together in a
unique and interactive forum

11. 1. CONNECTING LEADERS: We connect
top digital women with brands
While there are conferences that cater specifically to top digital women and bloggers, and
others that cater specifically to brands and agencies, ShesConnected is the ONLY one that
brings them all together in a unique and interactive forum.
It’s the only conference with a mission of finding better ways for brands and top digital women to work
together in order to socially amplify sponsor messaging while building great relationships with the
women who make this possible.
Get a crash-course on best practices for reaching women, the most influential
and powerful consumers in the quickly evolving social media world.

12. 2. TOP QUALITY: It’s the only conference where
women apply to attend and are selected based on their
digital influence
• The ShesConnected conference is different than the typical blogger conferences. Women
attending this event are hand picked based on their social reach, power of voice, and
influence. The result is high quality attendees!
• 200 influential women selected attend for FREE as our VIP guests.
• Sponsors can have input into selection criteria (eg.
age and other demographics)
• Brand Sponsorships are available giving brands the
ability to network personally with the 200 digital
influencers and put product information in their
hands.

13. 3. HUGE REACH: ShesConnected Conference
attendees are influential digital women, they’re
connected
• 1 = 1000! If you connect with 1 influential digital woman at our conference she has the ability to
connect your brand with thousands of other women. Selected conference attendees are among
the top digitally connected women in Canada. They are active across all major social networks
and have established relationships with other influential women.
• Typical profile of digital women selected to attend:
– Online everyday connecting with other like-minded women
– 500 Facebook friends
– Belong to 10 fan pages/groups
– Tweet everyday and have a following of 1,000
– Active on their blog with large following

14. 4. EXCEPTIONAL EXPERTISE: ShesConnected owns and
operates its own social network (shesconnected.com). That
means more reach, experience and expertise.
• Here’s what we do for leading brands today:
– Community management, twitter parties, blogger panels, influencer outreach
programs.
• We socially amplify everything you already do.
OUR SOCIAL NETWORK OUR CONSULTING FOR AGENCIES & OUR CEO
www.shesconnected.com BRANDS
www.shesconnectedmultimedia.com
Actively involved in
digital since 1995

15. 5. INTERACTIVE SESSIONS: Conference will be filled
with opportunities to build the foundation of great
relationships with digital women
• There will be 300 attendees made up of 200 selected influential digital women plus 100 brand
and agency representatives.
• Agenda sessions and conference highlights include:
– Understanding how to work with digitally connected women: Approaches to maximize your
relationships for social reach and benefit
– Proper disclosure policies: Ensuring that you’re following best practices online to protect your
brand
– The best way to execute product posts and giveaways: Tips and tricks that digital women
and brands can benefit from
– Great interactive sessions with Brands & Women: A chance to get your product information in
front of connected digital women
– Lots of networking: Building relationships that will move past the conference
– Product display in exhibition area: Get products into the women’s hands
– Live tweeting and promotions: Your brand message will be included
– Foursquare promotions: Drive traffic to your booth

16. 6. LOTS OF BUZZ: Our ongoing social conversation
calendar extends beyond event days into a four-month
program of discussion and engagement about your
brand messages
• ShesConnected Conference will deliver four months of digital
outreach and face-to-face content to include
– Pre, during and post-conference Twitter Parties
– Facebook Fan Page activation
– Twitter conversations
– Pre, during and post-conference blog posts
• Your brand messages will be inserted into the ShesConnected
Conference marketing (i.e. Social Conversational Calendar) from
July to October
• You will increase your social footprint by connecting with influential
digital women

17. 7. HANDS-ON EXPERIENCE: Leverage the
conference and get real-time, face-to-face feedback
Unlike any other conference you’ll attend! This conference is designed to give you hands-on
experience and exposure with Canada’s Top Digitally Connected Women. In an intimate
setting, your Brand will:
• Identify and develop relationships with influential digitally connected women-- they
want to build relationships with your brand
• Persuade digitally connected women to talk about your Brand-- learn how you can
reach these women
• Influence firsthand what these digital influencers think about your brand
• Know how Twitter, Facebook, and other social networks fit into the mix-- the right mix
will extend and amplify your reach
• Understand how the world of digitally connected women is changing-- learning how
these women communicate will help your Brand – ask them questions, get feedback,
vet your ideas

18. Here’s what some of the digital women
had to say about last year’s event
• "ShesConnected conference was a great opportunity to talk with brands. It offered me a
chance to begin to understand what brands need and help brands understand what bloggers
need and want."
• "It was a unique opportunity to connect with brands and other bloggers in a small, intimate,
informative and collaborative environment."
• "It was a real meeting of the minds. From the keynote speaker, panels and the round table
discussions, it was a chance to share and exchange opinions, thoughts, perspective and know
how."
• “I learned so much about what brands are looking for but I also learned more about what I was
looking for. ShesConnected conference allowed me to gain a greater understanding of what I
hope to accomplish through blogging."

19. Conference
Sponsorship
Packages

20. Sponsorship Packages
TITLE GOLD SILVER BRONZE
DETAILS 1 Only 3 only 5 only 10 only
25k 10k 5k
PRE-CONFERENCE MARKETING
Exclusivity: no competing companies offered sponsorship X
Brand Logo on all conference material, conference website X X X X
Brand logo on ShesConnected.com X X
Logo placement in pre-event marketing materials X X X X
Logo on facebook fan page, and conference twitter account X X X X
Full Page & Video about brand on Conference website X X X X
Video about brand on social network, www.ShesConnected.com X
Pre-conference brand email message to attendees X X
COMMUNITY OUTREACH PRE AND POST CONFERENCE
Lead sponsor in Conference Twitter Parties in July, August, September and October X X
Participate in Conference Twitter Parties in July, August, September and October X X X X
Brand Tab on ShesConnected Facebook Fan Page X
X
MEDIA
Included in press release X X
Quote in press release X
Full Page Ad in Program Guide Produced by Marketing Magazine (Value: $6650) X
1/3 Page Ad in Program Guide Produced by Marketing Magazine (Value: $3850) X
1/4 Page ad in Program Guide Produced by Marketing Magazine (Value: $3275) X
Ad Space In Program Guide Produced by Marketing Magazine sponsors get 50% off) $ $ $ $

21. Sponsorship Packages
TITLE GOLD SILVER BRONZE
DETAILS 1 Only 3 only 5 only 10 only
CONFERENCE BENEFITS
Special Breakout sessions with the Digital women 1st day of event – in X X
private rooms – more than a focus group!
Speaking Opportunity X
Premium Seating at Conference Tables X X X
Logo on Conference Tote Bag X X
Product placement in Conference Tote Bag X X
Branded Foursquare Message upon check in X X
Brand hashtag promoted during conference X X
Placement on all conference signage, brand passport guide X X X X
Exhibitor X X X X
CONFERENCE PASSES
Brand Conferences Passes 10 6 4 2
Discount on additional passes X X X X
POST CONFERENCE BENEFITS
Attendee directory X X X X
Lead sponsor in post conference twitter party X
Premium logo placement in post event email campaigns X X
**CUSTOM PACKAGES AVAILABLE

22. Sponsorship Packages - Other
DETAILS
Party Sponsor
Thursday evening after party 10pm- 12:00am Sheraton Centre Toronto $5,000-
$20,000
(multiple
sponsors)
**CUSTOM PACKAGES AVAILABLE

23. Not in the budget to sponsor -
Get a crash-course on best practices for
reaching women, the most influential and
powerful consumers in the quickly evolving
social media world.
**Group discount when 3 or more
register from the same company

24. About Us

25. We have real social networking
experience
• We built our own social network in 2007– just for women. We own and operate
ShesConnected.com, giving us access to socially connected women. Our Blogger
directory and database gives us access to engaged, digital women.
www.shesconnected.com Member Directory Blog Directory

26. We know digital women
• Watch for our new report out in September 2011!
We’re currently executing a large consumer research
study that focuses on Social Media usage…stay
tuned.
• Our first published research report of 2009, The
Power of Social Media & Women, focused on the
attitudes and behaviours of women using social
media. Download your free copy today
(http://shesconnectedmultimedia.com/download_rese
arch.php)
• Our research study was profiled in MarketingProfs,
eMarketer, Marketing Charts, and many other
publications

27. How we help leading brands build and
grow their communities online
We do things your agency currently doesn’t do – AND YES we already work with
agencies
• Community strategy and ideation, covering content and communications planning
• Identification and introduction to online communities and influencers that matter most
to your Brand, industry, or issue
• Drive community activation and engagement
• Community moderation: knowing how to keep communities engaged with and
without marketing programs
• Help clients develop organizational models, business processes, and best practices
for ongoing community engagement
• Measurement and reporting

28. Become a Sponsor today!
DONNA MARIE ANTONIADIS
CEO & Co-founder
donna.marie@shesconnected.com
416-730-5670 ext. 2213
Upcoming conferences – save the date!
• ShesConnected is hosting a Social Media for Business Women Conference on
October 19 during Small Business Week. Find out more.
http://socialmediaforbusinesswomen.com
• What’s on for 2012: We’re hosting a blogger conference in April 2012 (think
BlogHer north style). Share the news with your team so that you can start
planning for next year.

29. www.shesconnectedmultimedia.com
www.shesconnected.com
www.shesconnectedconference.com