1. Chapter 7

2. 7 Sins of Memory
 Three sins of forgetting (encoding failure)
1.Absent-mindedness- inattention to details
2. Transience- memory loss
 unused info fades
3. Blocking- stored info cannot be accessed
 tip of tongue syndrome

3. 7 Sins of Memory
 Three sins of distortion (storage decay)
4. Misattribution- confusing the source of info
 forgetting who said what
5. Suggestibility- the lingering effects of misinformation
 Misinformation- a memory that has been corrupted by
misleading information
6. Bias- belief- colored recollections

4. 7 Sins of Memory
 One sin of intrusion (retrieval failure)
7. Persistence – unwanted memories
 Repressed memories- in psychoanalytic theory, the basic
defense mechanism that banishes from consciousness
anxiety-arousing thoughts, feelings, and memories

5. Improving Memory
 Study repeatedly to boost long-term recall
 Space out study
 Spend more time rehearsing or thinking about the
material
 Make the material personally meaningful
 Minimize interference
 Test your own knowledge to find out what you don’t yet
know