Nowadays, various online marketers are using email marketing software, but it is usually astonishing that most of them do not follow the fundamental rules of email layout design.

1. 5 HTML Email Layout Tips For
Effective Bulk Email Marketing
By: Alphasandesh.com

2. Inception
• As, you all know that email as an online marketing tool has
become very popular over the past couple of years.
Ultimately, it is one of the best methods to retain a large
customer base, and a great way to promote your products
using bulk email marketing services.
• Nowadays, various online marketers are using email
marketing software, but it is usually astonishing that most of
them do not follow the fundamental rules of email layout
design.

3. HTML email layout tips
• So, whenever you send an HTML email message, you must
pay attention to the email outline and if you want to create a
well-exhibited HTML email, here are five tips that ensure the
best layout:
 Your email layout width must be within 600px
 Select between one or two column layout
 Maintain the balance between text & image
 Make your email compatible across email clients
 Selecting text-only messages

4. Email layout width must be 600px
• All email clients are diverse
in terms of the area that
will be noticeable upon
unfolding an email. As a
fundamental rule, it is
always beneficial to keep
the email layout or outline
within the width of 600px.
This will stop the email
recipient from having to
scroll towards the right to
see significant content.

5. One or two column layout
• Selecting the number of
columns generally comes
down to even if your email
is mostly a call-to-action, or
an informative email. If it is
mostly for different
information segments, a
two column email is best
since the recipient can see
the starting of every bit on
each side. Also, you can
create the left column for
table of contents.

6. Balance between text & image
• Excessive use of images can lead to detachment from the
message as well as likely issues with how the email is
shown in email clients that do not exhibit images by
default. It is normally best to stick with a steadiness of 60%
text and 40% graphics.
• Keep in mind to use ALT tags for significant images, so that
your subscriber can see the text if required.

7. Compatible across email clients
• One essential factor to
consider when planning the
layout of your emails is that
only CSS supported by
various renowned email
clients is inline methods.
Therefore, using HTML
tables is the only method to
make your emails well-
suited across different
email clients.

8. Selecting text only messages
• Keep in mind that it is
sometimes desirable to
create an email text-based.
This will reckon on the text
of the email and its
intention. This can also be
brought about if cross-client
compatibility is a main
concern.

9. Conclusion
• A good HTML email format
for your bulk email
marketing campaign is sure
to lead to an advancement
in email conversion rate.

10. Interested in learning more
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