My job is making stuff happen in a digital world and as most digital managers, I know enough about Photoshop and HTML. My role as a Digital Marketing and Social Media Manager is to bring teams together and develop, manage and measure a wide range of digital marketing activities to achieve the business goals and objectives. I am organized, love tracking details and have the ability to speak and understand the languages of the different departments and agencies to create clarity. I work with clients who themselves aren’t entirely sure what they want, need, and more often than not, had no idea how much things should cost or how long it should take.
Feel free to contact me +201069998371 or sherif_kandil@yahoo.com Skype: sherifkandil
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Marketing Manager (Digital & Social Media Marketing)
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SHERIF KANDIL
+2 010 6999 8371 Heliopolis, Cairo, Egypt Skype: SHERIFKANDIL
sherif_kandil@yahoo.com http://linkedin.com/in/kandil
MARKETING MANAGER
11+ years of experience in managing the day to day marketing activities of the organization and long-term
marketing strategy for the company with creative team leadership, project management skills, experience in
service/product positioning and marketing events
PLAN EXECUTE LEAD
Work with executives to
determine budgets and targets
Marketing strategies on the same
line with objectives.
Oversee marketing budget.
Digital lead generation and
promotional campaigns.
Campaigns vs. Sales Activities.
Put content management, Social
Media, E-mail marketing, Search
Engine and Online Ads in harmony
to serve the business objectives.
Manage developers, designers,
marketers and global/local
agencies to lead projects.
Analytics/Insights
Reporting performance
Monitoring Competitors
Optimizing Campaigns
Responsible for the profit of all
marketing campaigns and
ensuring value for money.
EXPERIENCE
01/2016 – PRESENT
FuturesEducational Systems – Cairo, Egypt - www.futuresnet.net
FES founded in 1992, was initiated with a mission to help enhance quality and equity in education. FES owns and runs
more than 25 schools inside Egypt.
MarketingManager
Develop the marketing strategy forthe company on the same line withschools’ objectives.
Promoting schools’ reputation as an outstanding school both academically and in terms of all-round
developments.
Enhance and protect Futures Schools ‘brand’, which is associated with long-term integrity and a
commitment to the excellency of education.
Control the production of effectiveadvertisement of the Schoolwhich promoting enrollments.
Oversee the company’s marketing budget.
Plan and implement promotional campaigns on the Internet, social networking sites and generally
using contemporary electronic means.
Monitor and report the effectivenessof marketing communications
Maintain effective internal communications to ensure that all relevant company functions have been
kept informing about marketing objectives.
11/2014 – 12/2015
Misr El KheirFoundation – Cairo, Egypt - www.misrelkheir.org
MEK is a non-profit development institution established in 2007 with the objective of developing the Egyptian
individual. 5 key areas for development: Health, Education, Scientific Research, Social Solidarity and Aspects of Life.
Digital MarketingManager
Plan and manage digital marketing campaigns to raise brand awareness and fund from various
audiences across multiple digital channels.
Responsible of planning and budgetary controlof all digital marketing activities.
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Integrate with all parts of MEK (Agencies and internal teams) to align campaigns’ lunching and events'
coverage in addition to the production of marketing materials.
Analyze digital marketing plans and performance using KPI’s including customer engagement and
conversion rates.
Develop affiliatedigital marketing programs.
Oversee the social media strategy and ensure that approaches are relevant and appropriate for each
medium.
Plan and manage social media campaigns that stimulate traffic, increase brand awareness and drive
qualified leads.
Participate in identifying website enhancements based on current trends/competitors; influence the
creative vision fornew areas of the website.
Identify trends and insights, and optimize spend and performance based on the insights.
Prepare and Evaluate Tenders.
Achievements
Successfully planned and managed 360o campaigns (Mothers’ Projects,Pre-Ramadan, Ramadan,
Eid, Educationand Winter Campaigns).
Increased the engagement rates on social media.
More than 45% increase in website traffic.
Saved about 35% of the pre-settled marketing budgets.
In 2015, I doubled the 2014 online donations’ amount.
03/2011 – 10/2014
eBusiness4me – Cairo,Egypt
Provides and oversees a wide range of online marketing campaigns to companies in a simple and cost optimized way
(email campaigns, socialmedia and web development).
Digital MarketingManager
Design, develop, discuss and suggest the best online advertisements and marketing solutions with
clients to match their expectations meet their needs and maintain a strong relationship with them.
Initiate and manage Social Medias such as Facebook, Twitter, Google+, YouTube, LinkedIn, blogs etc. to
promote and drive more traffic totheir website.
Regular maintenance and updates of websites' content, using CMS platforms as well as amending HTML
codes.
Manage the development and launching of new websites, including the management of web developers
and graphic designers.
Manage program budget to maximize impact of various online initiatives.
Ensure that operations are running smoothly, clients are satisfied and funds are being spent properly
Projects
Social Media marketing and management for:
Zero2fivefor kids wear & stuff in Egypt
nu100 entrepreneurship competition held by Nile University in Egypt
Forum International ~ Search & Selection Consultancy, HQ: Dubai
Canadian International College (CIC)
Website creation and social media existence for CAVEOfor financial investment company, HQ: Kuwait.
10/2007 – 02/2011
SETTEC – Cairo,Egypt- www.settec.org
Senior OnlineMarketingManager
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09/2006 – 09/2007
MinistryofTourism(MoT) – Muscat,SultanateofOman - www.mot.gov.om
OnlineMarketingTeam Leader
Achievements
Prepare and follow up a kick-off online market plans with a budget of $2M for branding and
promoting tourism in Oman through its official portal www.omantourism.gov.om in coordination
with all representative offices,embassies, and related parties in all targeted countries
Present “Oman Digital” in Oman's biggest annual IT and telecom show, 'COMEX', that took place for
the first time in 2007 under the auspices of the Information Technology Authority (ITA)
04/2005 – 08/2006
AdvancedTechnologySolutionsInternational -www.atsint.com
BusinessDevelopment Manager
11/2002 – 03/2005
SETTEC -www.settec.org
IT & OnlineMarketing
09/2001 – 10/2002
TTPC Unit, Facultyof Engineering,AinShamsUniversity
Database Administrator& Developer
EDUCATION
University of Modern Sciences & Arts (MSA), Egypt
Bachelor degree in ComputerSciences&SoftwareEngineering,2001
Kuwait English School(KES) [University of Cambridge International Examinations], Kuwait
IGCSE (TheInternational General Certificate of Secondary Education),1995
PERSONAL HIGHLIGHTS
Date of birth: 21/05/1979
Nationality: Egyptian
Military status: Exempted
Marital status: Married with one kid (birth date: 11/04/2008)
Languages: English: Professional working proficiency |Arabic: Mother Tongue
Attended:
− Train the trainer from SETTECin 2009
− Email Deliverability 2009 from LYRIS in 2009
− Online Advertising Campaigns Workshop from E-Marketing Arts, 2009
− Federal Trade Commission Seminar on Advertising from U.S. Federal Trade Commission in 2008
For managers and colleagues’ recommendations, please visit http://www.linkedin.com/in/kandil
References on Request Available for Relocation