Mobile Seo Secret Mobile Search engine are unique to traditional search platform http://springpad.com/#!/eedente/explore/visuals/blocks/note/mobilesocialmediaintelligence

1. 10 Mobile SEO Secrets
If you know anything about web design, Variance.
then you understand the importance of
search engine Keep in mind that your mobile SEO must
optimization (SEO). read well on a wide variety of mobile
devices, and through an equally variant
You also know that SEO protocol seems to number of browsers.
change faster than you can stay abreast of
those changes. Again, simplicity is key.
Now you have yet another SEO concept to Predictive search.
master: that of mobile website design and
SEO. This feature is a handy way for search
engines to help web searchers fill out their
Mobile SEO is different from traditional queries.
SEO in a number of ways.
Choose keywords that fall into the most
Here are ten mobile SEO secrets that you highly ranked predictive search results.
absolutely cannot afford not to know:
The guiding principles.
First off, it is important that you
understand what you are dealing with.
Keep these things in mind: mobile search
engines are unique to traditional search
engines, mobile users
exhibit unique web browsing behaviors,
and mobile site design is altogether
different from traditional
site design.
Keyword relevancy. Content categories.
Mobile users don’t have a lot of time, or Decide which category your site best fits
even resources, for lengthy searches. into, and optimize its content so that it is
most likely to be featured when mobile web
Your keywords must pertain to short, users search for that particular category.
sometimes sketchy, search terms. Google standards.
Keep it simple. Read up on Google mobile site standards
and comply, comply, comply.
Keyword usage.
Otherwise, Google will tweak your site for
Content on mobile sites is terse and you in order to read it and display it to
concise. mobile web viewers (this is called
“transcoding”), and you will not be in full
You must choose short keyword phrases, control of your site’s presentation.
and very few.
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2. 10 Mobile SEO Secrets Continued
Location.
Mobile web users often use location in their searches.
Therefore, location needs to be addressed with your site’s SEO.
Portals.
Mobile users don’t always use Internet search engines.
Sometimes they use operator portals.
Submit your site to every portal, business directory, and listing service that is relevant to
your site to increase your mobile website traffic.
Target audience.
Because your mobile SEO must be short and concise, you must give a lot of thought as
to exactly who you are trying to reach.
Research your target market (keeping the mobile sector in mind!), and tailor your site
content to that market.
Mobile SEO is a new frontier, and must be approached with new eyes.
To get the most out of your mobile website, put your mobile SEO in the hands of
competent professionals.
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3. Mobile Apps for Business
“There’s an App for that” is not just a
catchy one liner used by mobile device
users, it is becoming an expectation as
there are currently over 700,000 apps
now available to download and 1
million of them are expected by 2013,
and that is only in the iTunes App
Store alone.
Not only is there at least one type of This makes an app exponentially more
app available for just about anything valuable than any other type of marketing or
you could think of, more than half of advertising you can do in the mobile
mobile phone users access these apps marketplace. What else is incredible about
ten or more times per day and creating an app is that after the initial
continue to search for and download investment, the app can continue to market
over 20,000 apps every single day as on its own for free when it’s uploaded to
well. Android Apps or iTunes Apps for Apple.
There is no other way to market to The value of creating an app is just as
customers and attract new customers valuable whether you are a B2B or B2C
in the mobile environment than by company. You can make use of mobile
creating a great app for them to take device features such as GPS, click to call or
advantage of, especially when you click to text options and the multimedia
consider that apps will hold a user’s functions that allow you to include video and
attention longer than a typical website audio into your app if you so choose. In fact
will because it is much easier to click the best apps will include the highest
away from a website while an app sensory value combined with an easy to use
offers more interaction. and navigate interface.
Having a branded mobile app gives
your business the opportunity to stand
out from the competition, have
something new and exciting to use for
marketing and advertising goals,
retain current customers and attract
new customers.
The type of the app you create for
your business can be pretty much
anything that your customers would
find relevant and the more
entertainment, fun and value you put
into it, the more popular it will be, the
more people will want to download and
use it, the more they will talk about it,
and the more successful your business
will become.
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4. Mobile App Ideas
Depending on the nature of your business, you can create one great app, or an
entire collection. Here are some ideas to get you started:
• A Mobile Coupon App
• A Map that will automatically show users the easiest way to get to your location
from anywhere they happen to be
• Interactive “How to” App for your product or service
• Premium Customer App that gives them insider information and promotionals
not available to the general public
• Display videos
• Quick Order App
• Event App that gives session schedules, speaker bios, contact information,
maps, social media integration or whatever else would be helpful for those
coming to your special event or showcase
• ROI Calculator
• Networking App that allows customers to quickly communicate to key staff
members
• Games App that is based around your particular products or services
• Daily Reminders App
• Anything at all that will provide a better experience with your products and
services. For example a yoga studio might create an app that offers yoga
positions or a meditation timer; a motivational service might offer a quote app.
The amount of ideas you can come up with is pretty much unlimited.
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