1. Assignment 1b
By Aliyah Ryan

2. Walt Disney
In 2009 Walt Disney announced that
they are to buy Marvel Entertainment
for $4bn. Walt Disney is the Parent
company of Marvel Entertainment as
they have brought the company
through money and shares in their
stock.

3. What are the companies involved famous for?
i.e. what are their biggest grossing films or why
would people know who they are?
Walt Disney are famous for their
iconic cartoon Mickey mouse,
their Disney Pixar movies such as
the incredible’s, Bolt, The Princess
and the Frog and other great films.
Walt Disney is well known for their
Films especially Pixar films because
of their iconic princess films.
Marvel is famous for their comics and
recently have turned their comics
into films for example Iron Man 1,2
& 3, Thor, marvel avengers and
many more.

4. When and why did the deal
take place?
The main reason they took over Marvel's
company because they would appeal
more their teen boy target audience,
which they have struggled with as the
films and programmes were marketed
toward girls. The deal took place in 2009,
“Marvel shareholders will received a total
of $30 a share in cash plus approximately
0.7452 Disney shares for each Marvel
share they own.” they also receive $4
billion.

5. How has the deal increased the power or influence of
the company within the film industry – is there any
evidence of a monopoly or oligopoly – if so please
explain?
The deal between Walt Disney
and Marvel has increased
the power of the company
within the film industry. By
Disney taking over Marvel
they are able to dominate
the film industry as they own
other companies proving
they are monopoly
organisation. A monopoly
organisation is an economic
market condition where one
seller dominates the entire
market.
This visual show the companies
Walt Disney own.

6. What do you think the impact will be on
the other major film companies?
I think that by Walt Disney taking over
Marvel they would be able to dominate
the film industry as they will be able to
appeal to their teen boy target
audience, by gaining their male target
audience they would be able to create
films and shows that would be watch by
their new found target audience.
Another reason I think that this deal
would have a big impact on other film
companies is that they have...

7. What are the key issues with this
ownership deal
1.
2.
3.
A key issue with Walt Disney taking over Marvel is that
Walt Disney had to make some redundancies, due to
the amount of people they had employed after buying
Marvel plus their 150 staff that were originally working at
Marvel as well as a production company called
Lucasfilm.
Another issue that this ownership has caused is that
Walt Disney is dominating the film industry and building
a Monopoly organisation. Because of this, it causes
other film production companies to have a limited
chance to produce their own films.
A third issue with this ownership deal is that by Walt
~Disney being now able to appeal to their boy target
audience, they may take away other companies
audiences because of this.

8. Summarise what you have learnt about how
ownership practices work within the film
industry.
From looking at Walt Disney’s deal with
Marvel Entertainment, I have learnt
that ownership practices within the film
industry are very important and could
be very beneficial. If the deal is
successful (NEED TO DEVELOP)

9. FUNDING AND THE FILM INDUSTRY

10. What are the different ways in which the FILM industry
makes money from audiences

11. What is meant by product placement – what famous examples
are there of films that have used product placement
Product placement is where big manufacture companies pay film companies or TV programs to
show their products to gain more exposure.
Uses Budwiser
Used
Subway
Uses Google
through out the
movie
Each
transformer is a
a use of
product
placement
through the
cars
Both use
Apple
computers

12. How does product placement help films to make money (explore a big
blockbuster film)?
Product placement helps films to
make money because big
manufacture companies pay
film companies to place their
products in their film. If lots of
big manufacture companies
ask one film company to
place their products in their
films, the film company will
make a lot of money.
An example of a film that used a
lot product placement
through out the movie is Back
to the future 3. they used
brands such as Pepsi, Toyota,
Nike, Texaco service station
and much more.

13. Where do Independent film companies get their funding –
explore development funds, film funding schemes etc. Explain
how development funds and film funding schemes work. (Look at
examples like Film four, BBC films, Revolver)
The independent film companies go to
studios and pitch their ideas for their films
they would like to create. Some
independent film companies get their
funding through development funds,
theses development funding companies
give independent film companies a
certain amount of money depending on
what their films about. There are many
different types of funding development
companies, this visual shows you some
examples.

14. Explain how sponsorship deals work within the film industry – provide an
example of a sponsorship deal for a recent film. (think of a big
blockbuster film, you can try Man of Steel, The Avengers Assemble, The
Hobbit – and see what you can find).

15. Sources:
• http://thewaltdisneycompany.com/disney-news/pressreleases/2009/12/disney-completes-marvel-acquisition
• http://articles.latimes.com/2013/apr/10/entertainment/la-etanalysts-disney-layoffs-related-to-lucasfilm-marvel-acquisitions20130410
• http://www.bbc.co.uk/filmnetwork/filmmaking/guide/beforeyou-start/links-funding