These are the slides from my Wordpress SEO session at Pubcon Las Vegas, November 2011, where I covered the Yoast SEO plugin in detail . Sorry, no video was taken...

1. WordPress SEO
A plugin by Joost de Valk
Presented by:
Scott Hendison

2. About Me
• Began marketing (selling software) online in 1999, and
turned full time internet marketer in 2004.
• Discovered WordPress in July 2005, and since then
developed over 450 WP sites for clients and ourselves.
• In 2007, we began SEO Automatic, and since then
we‘ve released 5 separate WP plugins.

3. About WordPress SEO Plugin
• There are dozens of other SEO plugins
• SEO Title Tags was the first one (?)
• All in One SEO has become the most popular
• In 2011, Joost released the best* one so far
• This summer we adopted it‘s use system wide
(* Says me)

4. Joost was a WP developer and practicing SEO,
who saw a need in the community, and filled it
better* than anyone else has so far.
(* Says me)

5. Typical Installation

6. New SEO Menu - Dashboard

7. Titles

8. Titles

9. Titles

10. Import & Export

11. Titles

12. Titles

13. Titles

14. Indexation

15. Indexation

16. Indexation

17. Indexation

18. XML Sitemaps

19. XML Sitemaps
• This is slightly „out of the norm“
• File is named /sitemap_index.xml
• Delete your old sitemap from Google WMT
• Add that one new sitemap_index.xml to GWMT

20. Permalinks

21. Internal Links

22. RSS

23. Import & Export

24. Edit Files Option

25. Page & Post Specific Settings
• Options are below each “edit“ box
• The default setup only does so much
• Titles, descriptions and kw‘s can be fine-tuned
• Full “on page analysis“ tab available
• Advanced options, like noindex, nofollow, etc.

26. Edit Screens

27. Edit Screens

28. Edit Screens

29. Edit Screens

30. Edit Screens

31. Categories

32. Quick Mentions:
• ThemeLab.com – simple wp_head code explanations
• Great looking plugin called Selfish Clean Start – WOW!
• Yoast explains FB Open Graph Protocol
• Help prevent our government from breaking the web

33. Take-aways
• Try WordPress SEO by Joost de Valk
• Easy Import from All in One or Headspace
• There is no “correct“ answer or setting for every site
• Don‘t forget to reset Google WMT Sitemap and delete old
• Set custom category descriptions

34. Thank You
• My own site‘s WordPress SEO plugin export -
http://seoautomatic.com/wpseoexport
• This presentation may be downloaded -
http://seoautomatic.com/wpseo
Contact me any time...
Scott Hendison
scott@searchcommander.com