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Samsung Galaxy S3




Members:
Doniel Charles
Sheldon Thomas
Edel John Ingal

MKTG 406
* About the Product

* Marketing the product

* The results

* Summary


                          *
* Android OS
* Measuring 136.6 x 70.6 x 8.6mm.
* 4.8-inch HD Super Amoled screen.
* 8MP/1080p camera with “burst mode”. 1.9MP
  camera on the front.
* 16GB storage 50GB of external.
* S Voice
* Share shot / All share
* Launched: May 3, 2012


           *
*“Designed For Humans”
  *This was Samsung's first marketing
   slogan for the Galaxy S III when it first
   came out back in May.
*“The Next Big Thing is Already Here”
  *This is a slogan that Samsung is using up
   stage their rivals “Apple” in efforts to
   increase their sale.


                    *
* http://www.youtube.com/watch?v=nf5-
 Prx19ZM&list=PLD069379E13CF8DE1&index=2&f
 eature=plpp_video
* Galaxy S3 sold 20 million units in 100 days
* Samsung forecasts 30 million units to be sold
 by year end
* Reviews have praised the phone’s quality




                             *
May 29 – Galaxy S3
                                         becomes available
March 5 – Samsung                         for countries in
 confirms a new                          Europe and Middle
     mobile                                     East




                    May 3 – Galaxy S3
                     launched along
                    with “Designed for
                         Humans”
                       Commercial




                                            *
September 21 -
September 6 – Sold                         iphone 5 is
  20 million units                          released




                      September 19 –
                       “The Next Big
                      Thing is Already
                     Here” Commercial
                        is released




                                          *
*   Samsung Introduces the GALAXY S III, the Smartphone Designed for Humans and
    Inspired by Nature. (2012, May 3). Retrieved from Samsungmobilepress:
    http://www.samsungmobilepress.com/2012/05/04/Samsung-Introduces-the-GALAXY-S-
    III,-the-Smartphone--Designed-for-Humans-and-Inspired-by-Nature
*   Dolcourt, J. (2012, September 6). Samsung sells 20 million Galaxy S3s, adds new
    colors. Retrieved from CNET: http://news.cnet.com/8301-1035_3-57507350-
    94/samsung-sells-20-million-galaxy-s3s-adds-new-colors/
*   Matyszczyk, C. (2012, July 8). New Samsung Galaxy S3 ads: Very Facebook, not very
    Apple. Retrieved from CNET: http://news.cnet.com/8301-17852_3-57468326-71/new-
    samsung-galaxy-s3-ads-very-facebook-not-very-apple/
*   Sawh, M. (2012, September 20). Apple iPhone 5 vs Samsung Galaxy S3: Specs
    showdown . Retrieved from T3: http://www.t3.com/features/iphone-5-vs-samsung-
    galaxy-s3/Apple-iPhone-4S-vs-Samsung-Galaxy-S3
*   Whitney, L. (2012, September 12). Samsung: Galaxy S3 sales to surpass 30 million this
    year. Retrieved from CNET: http://news.cnet.com/8301-1035_3-57511102-
    94/samsung-galaxy-s3-sales-to-surpass-30-million-this-year/




                                                            *
* Samsung Sells 20 million units in 100 days –
  CNET
* Samsung forecasts 30 million units sold by end
  of the year - CNET
* Detail and Features about the Galaxy S3 -
  Samsung Mobile Press
* The Galaxy S3 specifications -T3
* Article on phone's sharing capabilities – CNET
* Samsung Mobile YouTube channel
* Pinterest Board
* Facebook page


                                            *

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Samsung galaxy s3 MKTG406

  • 1. Samsung Galaxy S3 Members: Doniel Charles Sheldon Thomas Edel John Ingal MKTG 406
  • 2. * About the Product * Marketing the product * The results * Summary *
  • 3. * Android OS * Measuring 136.6 x 70.6 x 8.6mm. * 4.8-inch HD Super Amoled screen. * 8MP/1080p camera with “burst mode”. 1.9MP camera on the front. * 16GB storage 50GB of external. * S Voice * Share shot / All share * Launched: May 3, 2012 *
  • 4. *“Designed For Humans” *This was Samsung's first marketing slogan for the Galaxy S III when it first came out back in May. *“The Next Big Thing is Already Here” *This is a slogan that Samsung is using up stage their rivals “Apple” in efforts to increase their sale. *
  • 6. * Galaxy S3 sold 20 million units in 100 days * Samsung forecasts 30 million units to be sold by year end * Reviews have praised the phone’s quality *
  • 7. May 29 – Galaxy S3 becomes available March 5 – Samsung for countries in confirms a new Europe and Middle mobile East May 3 – Galaxy S3 launched along with “Designed for Humans” Commercial *
  • 8. September 21 - September 6 – Sold iphone 5 is 20 million units released September 19 – “The Next Big Thing is Already Here” Commercial is released *
  • 9. * Samsung Introduces the GALAXY S III, the Smartphone Designed for Humans and Inspired by Nature. (2012, May 3). Retrieved from Samsungmobilepress: http://www.samsungmobilepress.com/2012/05/04/Samsung-Introduces-the-GALAXY-S- III,-the-Smartphone--Designed-for-Humans-and-Inspired-by-Nature * Dolcourt, J. (2012, September 6). Samsung sells 20 million Galaxy S3s, adds new colors. Retrieved from CNET: http://news.cnet.com/8301-1035_3-57507350- 94/samsung-sells-20-million-galaxy-s3s-adds-new-colors/ * Matyszczyk, C. (2012, July 8). New Samsung Galaxy S3 ads: Very Facebook, not very Apple. Retrieved from CNET: http://news.cnet.com/8301-17852_3-57468326-71/new- samsung-galaxy-s3-ads-very-facebook-not-very-apple/ * Sawh, M. (2012, September 20). Apple iPhone 5 vs Samsung Galaxy S3: Specs showdown . Retrieved from T3: http://www.t3.com/features/iphone-5-vs-samsung- galaxy-s3/Apple-iPhone-4S-vs-Samsung-Galaxy-S3 * Whitney, L. (2012, September 12). Samsung: Galaxy S3 sales to surpass 30 million this year. Retrieved from CNET: http://news.cnet.com/8301-1035_3-57511102- 94/samsung-galaxy-s3-sales-to-surpass-30-million-this-year/ *
  • 10. * Samsung Sells 20 million units in 100 days – CNET * Samsung forecasts 30 million units sold by end of the year - CNET * Detail and Features about the Galaxy S3 - Samsung Mobile Press * The Galaxy S3 specifications -T3 * Article on phone's sharing capabilities – CNET * Samsung Mobile YouTube channel * Pinterest Board * Facebook page *