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Social Web 2.0 Class Week 3: Identity, Online Matchmaking

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Shelly D. Farnham, Ph.D.
Shelly D. Farnham, Ph.D.

Week 3 slides from the class "Social Web 2.0" I taught at the University of Washington's Masters in Communication program in 2007. Most of the content is still very relevant today. Topics: Identity, Online Matchmaking.

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Social Web 2.0 Implications of Social Technologies for Digital Media Shelly Farnham, Ph.D. Com 597 Winter 2007
Week 3 ,[object Object]
Identity ,[object Object],[object Object],[object Object],[object Object],[object Object]
Social Identity and Social Context ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Impression Management ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Classic Self-presentation Behavior ,[object Object],[object Object],[object Object],Schlenker 1975 JPSP, 32 1030-1037.
Disadvantages of Online Identity ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Advantages of Online Identity ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Self-presentation Online ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Profiles
[object Object],Profiles – what matters?
Profiles – what matters? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Profiles – what matters? Davis et al. unpublished paper
Profile features – What matters? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
In dating sites, what is important? Fiore & Donath, 2005)
Xbox Matchmaking Study ,[object Object],(riegelsberg et al. 2006)
Xbox MatchMaking Study
Identity Crisis in Web 2.0 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Laws of Identity (Kim Cameron) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Fraud -- Phishing
Identity Fraud -- Phishing
Identity in an Age of Web 2.0 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Plaxo ,[object Object],[object Object],[object Object],[object Object]
 
 
MyBlogLog ,[object Object],[object Object],[object Object]
 
 
 
Match Making ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Determinants of Attraction ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Matching Online ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Xbox MatchMaking Study ,[object Object]
Xbox MatchMaking Study
Reputation information study ,[object Object],[object Object],(jensen et al. 2000?))
Yahoo.com
Match.com
Myspace
MySpace
eHarmony
Team projects (3 or 4) ,[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Schedule (3 or 4)
Developing Client Problem ,[object Object],[object Object],[object Object],[object Object]
 
 
 

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