2. The Palm Island
Located in Jumeirah, Dubai, United Arab Emirates
An artificial island created using land
reclamation, world’s largest man-made island
Mixed-use: residential, commercial retail and
hospitality offerings
Construction began in June 2001, first phase
handover in 2006
Developer: Nakheel, Dubai government owned
company
Total cost reached 12.3 billion dollar
Components:
The Trunk (2 Kilometer long, living retail and
tourism)
The Fronds (17 fronds, Luxury villas with
beachfront)
The Crescent (11 Kilometer, breakwater, world
leading resorts)
3. Amazing Facts
One of the world’s largest
man-made island, covering
560 hectares of land
Due to its immense scale
and unique sharp, it is
visible from space with the
naked eye
3 years of planning, 42
consulting firms and over
50 studies help to ensure
Made environmentally friendly, from natural materials-sand and rock,
the project
weighing approximately 100 million cubies
Once completed, it will be home of more than 70 different
nationalities set to move in.
It will increase the beachfront of Dubai by extraordinary 166%
Over 12,000 Palm trees will be grown on a nursery in Jumeirah, Dubai.
4. Why It Is Heroic
Landmark Creator Game Changer
The world’s largest
man-made island One of the world’s boldest
project, reclaim land from
The world’s eighth the sea and build an
wonder offshore city.
Offer the maximum
beachfront coverage in Complex sharp of the
the world, increase the national plant- Palm
coastline of Dubai. tree, iconic development
New leisure capital of of United Arab Emirates.
the world designed for
residential and tourist Use only natural
use materials-sand and rock
5. The Palm Jumeirah
http://www.youtube.com/watch?v=aDQQ3FHJqbc&f
eature=related
6. Brand Prism
What For Whom
• Manmade island • People who eager for a
• Eighth wonder of the world-class leisure and
world vacation
• Masterpiece in Dubai’s • Celebrities or millionaire
transformation who wants to differentiate
themselves in an ultimate
way
• Architecture enthusiast
When Against Whom
• June 2001 • Those who don’t like travel
• 9/11/2001 • Those who prefer natural
• October 2007 wonders
• Those who prefer simplicity
and do not like luxurious
experience at all
7. PADR
Prospecter: Las Vegas Analyzer: Palm Jumeirah
• Desert area becomes the • Unusual construction gives
entertainment capital of the the island a unique story to
world tell
• Finest 5 star hotels and • Besides the relaxation
famous for its casino resorts facilities, they also sell
and associated entertainment properties
• Architectural masterpieces
and artistic design
Defender: Monaco Reactor: Tibet
• Formula 1 • Totally natural exotic beauty
• By size, it is the 2nd smallest • the Potala Palace－established
country in the world, but the in 637 A.D.
main sources of income is
tourism.
8. Prospection Map
Innovative
Palm Jumeriah
Atlantis
Las Vegas Tibet
Familiar Exotic
Monaco
Traditional
9. Recommendation
More advertisement
Make more family oriented
Make sure you provide residents with what
you are selling them
Make sure Palm Jumeriah is financially stable
b/c in 2009 Dubai's economy was collapsing
Fully account funds
Provide other means of transportation for
tourist beside taxis
