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Spain
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The SAP Global
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Start-up guy. SAP
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Simple Question:
What’s going on in social media?
4.
Tools. Culture. Enterprise.
People. Education. Future .
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“ Hugh-jacked,” Tom
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3 mos. 48
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7.
Anecdotes. Kyle Hansen.
Running-blogging orphans, citizen journalism. Isaac Mao. Ewan MacIntosh
8.
Lesson #1 .
Social media is kid’s stuff. That’s the compelling reason to adopt.
9.
Lesson #2 .
Lose control.
10.
Lesson #3 .
Social Networks is the killer app.
11.
Lesson #4 .
Measurement is not yet adequate. But it’s improving.
12.
Lesson 5 .
The geek-to-enterprise gap is shortening. Kids will overtake geeks.
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Lesson #6.
The world is not yet flat, but it’s getting hillier. Important for Spanish bloggers
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Lesson #7 .
Culture matters. Language matters. dotSUB.com, Luis Rull Munoz
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