The document discusses social media and strategies for social media marketing. It begins by defining social media as the sharing of information to achieve social interaction through web-based platforms. It then lists the goals of the presentation as building online communities, becoming familiar with social media marketing, identifying social media tools/applications, and developing a social media marketing plan. It provides examples of how different social media platforms can be used mentioning Facebook, Twitter, LinkedIn, Instagram, blogs, Pinterest, YouTube. It outlines the major components of a social media strategy including setting up profiles and networking on platforms like Facebook, Twitter, LinkedIn, blogs, Pinterest, and SlideShare.

1. From
Shekhar Patil.

2. Are you ready for the conversations?
Are you willing to listen?

3. What is Social Media?
Many definitions
All deal with sharing of
information to achieve social
interaction
Shift from a one-to-many model to a many-to-many model
Components
Web-based platforms
Can be used to inform, educate and engage customers

4. Lesson Goals of this presentation
Building online community around your services and products.
Become a familiar with a marketing through social media applications
Identify parts of a social media strategy
Identify social media online tools and applications
Develop social media marketing plan

5. Work Of Social Networking
Facebook- I like Samosa (Page)
Twitter- I am eating Samosa
LinkedIn- My Skills Include Samosa Eating
Instagram- Here's Classic photo of my samosa
Blog- Here's My samosa Eating experience
Pint rest- Here's Samosa recipe
Youtube- This is how i eat my samosa.
Four Square- Location
Plobal- Where can i get best samosa in town?

6.  Social Networking
• Facebook
• LinkedIn
• Google+
 Blogging
 Wordpress
 Blogger
 LiveJournal
 Microblogging
 Twitter
 Tumblr
 Plurk
 Photo-Sharing
 Pinterest
 Flickr
 PhotoBucket
 Video-Sharing
 YouTube
 Vimeo
 Metacafe
 Presentation Sharing
 SlideShare
 Scribd
 DocStoc
 Social Bookmarking
 Reddit
 Stumbleupon
 Digg
 Location Based Sharing
 Foursquare
 Facebook Places
 MojoStreet
 Q & A sharing website
 Quora
 MetaFilter

7. Parts of a Social Media Strategy
As you create your online profiles, think about your screen nam
Your Name – Shekhar Patil.
Twitter – https://twitter.com/shekharpatil15
Facebook – https://www.facebook.com/shekharspatil
Linkedin – www.linkedin.com/in/shekharpatil1589
Blogspot – myliferishiraj@Blogspot.com /wordpress.com
About.me – http://about.me/shekharpatil1589/
E-mail – shekharpatil1589@gmail.com

8. Twitter
What is it?
• 140 character sound bites
• Micro-blogging
• Conversational linking (Hey, check this out!)
• Applications and #tag conversations
How do you use it?
• Tweet, retweet, and #tagyourcampaign
• Follow (selectively?)
• Get chatty, post articles, ask questions

9.  Facebook
https://www.facebook.com/shekh
arpatil1589?ref=hl
https://www.facebook.com/reliea
pplianceindia?ref=hl
https://www.facebook.com/shekh
arpatil15989?ref=hl
 Twitter
@shekharpatil15
Pintrest
http://www.pinterest.com/shekhar
spatil/
 Blog
http://blog.myspect.com/wp-
login.php
 Slide-Share
http://www.slideshare.net/shekh
arspatil