1. REVISED LEARNING QUESTIONS Sheilanor C. Turingan April 29, 2011 http://sheilanorturingan.blogspot.com

2. 10 QuestionsChapter 2: Developing MarketingStrategies and Plans Steven Y. Andrada/Shy Turingan April 15, 2011 http://sheilanorturingan.blogspot.com 1/73

3. 1. According to Nirmalya Kumar, All of the following are the 3 V’s approach to marketing, except? Value Segment Value Preposition Value Positioning Value Network None of the above 8/73 http://sheilanorturingan.blogspot.com

4. 1. Marketing approach that identifies and satisfies the unmet needs of the target market Value Segment Value Preposition Value Positioning Value Network None of the above 8/73 http://sheilanorturingan.blogspot.com

5. 3 V’s Approach to Marketing 4/73 http://sheilanorturingan.blogspot.com

6. Define customer and needs 3 V’s Approach to Marketing 5/73 Question 1: http://sheilanorturingan.blogspot.com

7. Identify and satisfy an unmet need that your target market possesses. 3 V’s Approach to Marketing 6/73 Question 1: http://sheilanorturingan.blogspot.com

8. System of partnerships and alliances that a firm creates to source, augment and deliver its offerings. 3 V’s Approach to Marketing 7/73 Question 1: http://sheilanorturingan.blogspot.com

9. 1. Marketing approach that identifies and satisfies the unmet needs of the target market Value Segment Value Preposition Value Positioning Value Network None of the above 8/73 http://sheilanorturingan.blogspot.com

10. TOP 10 Learning Questions Ch 3: Gathering Information and Scanning the Environment Ma. Katrina S. Avellana/Shy Turingan April 2011 http://sheilanorturingan.blogspot.com

11. 1. Marketing Information System (MIS) consists of the following except: People Equipment Information Procedures All of the above http://sheilanorturingan.blogspot.com 11

12. 1. Marketing Information System (MIS) consists of the following except: People Equipment Information Procedures None of the above http://sheilanorturingan.blogspot.com 12

14. 1. Marketing Information System (MIS) consists of the following except: People Equipment Information Procedures None of the above http://sheilanorturingan.blogspot.com 14

15. TOP 10 Learning Questions forCreating Customer Value, Satisfaction & Loyalty and Ch 5 Joan Soliven/ Shy Turingan April 15, 2011 http://sheilanorturingan.blogspot.com

16. 1. Difference between what the customer gets and what he or she gives for different possible choices. A. Customer Satisfaction B. Good Service C. Quality Product D. Customer Perceived Value E. Product http://sheilanorturingan.blogspot.com

17. 1. Difference between what the customer gets and what he or she gives for different possible choices. A. Customer Satisfaction B. Customer Retention C. Customer Loyalty D. Customer Perceived Value E. Customer Survey http://sheilanorturingan.blogspot.com

18. Customer Perceived Value Difference between what the customer gets and what he or she gives for different possible choices. Source: Marketing Management 13th Edition by Philip Kotler http://sheilanorturingan.blogspot.com

19. Consumers are more educated and informed, they seek out superior alternatives Dell offering better service than HP, they outpaced HP before in terms of customer perceived value. Source: Marketing Management 13th Edition by Philip Kotler http://sheilanorturingan.blogspot.com

20. 1. Difference between what the customer gets and what he or she gives for different possible choices. A. Customer Satisfaction B. Customer Retention C. Customer Loyalty D. Customer Perceived Value E. Customer Survey http://sheilanorturingan.blogspot.com

21. TOP 10 Learning Questions for Chapter 4: Conducting Marketing Research and Forecasting Demand MeghaBehani/ Shy Turingan 15th April ’2011 http://sheilanorturingan.blogspot.com

22. #1: In order to generate primary data, which amongst the following research approaches use concepts and tools from anthropology to understand how people live and work? A. Behavioural Data Research B. Ethnographic Research C. Focus Group Research D. Observational E. Experimentation 22 http://sheilanorturingan.blogspot.com

23. The following are various research approaches except: A. Behavioural Data Research B. Demographic Research C. Focus Group Research D. Observational E. Experimentation 23 http://sheilanorturingan.blogspot.com

24. Concept: What are the various research approaches to gather primary data? Observational Ethnographic Focus Group Survey Behavioral Data Experimentation 24 http://sheilanorturingan.blogspot.com

25. The following are various research approaches except: A. Behavioural Data Research B. Demographic Research C. Focus Group Research D. Observational E. Experimentation 25 http://sheilanorturingan.blogspot.com

26. TOP 10 Learning Questions for Ch6: Analyzing Consumer Markets Roleigh “Rolly” Tuazon/Shy Turingan 15 April 2011 http://sheilanorturingan.blogspot.com

27. 4. What is NOT a personal factor? A. Life-Cycle Stage B. Personality C. Values D. Only two of the above E. All of the above 27 http://sheilanorturingan.blogspot.com

28. 4. What is NOT a personal factor? A. Life-Cycle Stage B. Personality C. Values D. Occupation E. Competence 28 http://sheilanorturingan.blogspot.com

29. Personal Factors 29 Concept 5: Age Life-Cycle Stage Occupation Self-Concept Lifestyle Wealth Personality Values Kotler, Keller. Marketing Management, 13th Edition. http://sheilanorturingan.blogspot.com

30. 4. What is NOT a personal factor? A. Life-Cycle Stage B. Personality C. Values D. Occupation E. Competence 30 http://sheilanorturingan.blogspot.com

31. TOP 10 Learning Questions for Ch 9: Creating Brand Equity Soleil Gan/Shy Turingan April 2011 http://sheilanorturingan.blogspot.com

32. 1. Which of the following is NOT a component of Brand Equity? Relevance Energy Esteem Individuality Knowledge 32 http://sheilanorturingan.blogspot.com

33. 1. A component of Brand Equity which measures the degree to which brand is seen as different from the others Relevance Energy Individuality Differentiation Knowledge 33 http://sheilanorturingan.blogspot.com

34. Individuality is not a component of brand equity, rather it is… 4 BRAND EQUITY Differentiation -measures the degree to which a brand is seen as different from others Example: Chuckie chocolate milk advertises CALCI-N as an ingredient versus Moo who doesn’t have said ingredient Differentiation Relevance Energy Knowledge Esteem http://sheilanorturingan.blogspot.com CALCI-N

35. 1. A component of Brand Equity which measures the degree to which brand is seen as different from the others. Relevance Energy Individuality Differentiation Knowledge 35 http://sheilanorturingan.blogspot.com

36. TOP 10 Questions for Chapter 10: Crafting the Brand Positioning Anna Katrina L. Guray/ Shy Turingan April 15, 2011 http://sheilanorturingan.blogspot.com

37. 1. are associations/benefits that can be shared with other brands. Points-of-Parity Points-of-Difference Brand Image Brand Concept Points-of-Value Question w/ Answer http://sheilanorturingan.blogspot.com 37

38. 1. are associations/benefits that can be shared with other brands. Points-of-Parity Points-of-Difference Points-of-Image Points-of-Concept Points-of-Value 38 http://sheilanorturingan.blogspot.com

39. TOP 10 Learning Questions for Chapter 10 Crafting the Brand Positioning Pearl Hazelle S. Velasco/ Shy Turingan April 14, 2011 http://sheilanorturingan.blogspot.com

40. 3. The Product Life Cycle is composed of the following except Introduction Decline Growth Maturity Development http://sheilanorturingan.blogspot.com

41. 3. Rapid market acceptance and substantial profit improvement happen on which stage of product life cycle? Introduction Decline Growth Maturity Development http://sheilanorturingan.blogspot.com

42. The Product Life Cycle has four stages… 42 Introduction – slow sales growth and product is introduced in the market Growth – rapid market acceptance and substantial profit improvement Maturity – slowdown in sales growth Decline – sales show a downward drift and profits erode http://sheilanorturingan.blogspot.com

43. The graph shows the PRODUCT LIFE CYCLE. 43 http://sheilanorturingan.blogspot.com

44. 3. Rapid market acceptance and substantial profit improvement happen on which stage of product life cycle? Introduction Decline Growth Maturity Development http://sheilanorturingan.blogspot.com

45. TOP 10 Learning Concepts for Chapter 11: Dealing with Competition Lady CharmayneHao/ Shy Turingan April 2011 http://sheilanorturingan.blogspot.com

46. 1. Which of the following is true? In threat of segment rivalry, a segment is unattractive if it does not contain numerous, strong, or aggressive competitors. In threat of new entrants, a segment is attractive if entry barriers are low and exit are high. In threat of segment rivalry, a segment is unattractive if there are actual potential substitutes for the product. In threat of new entrants, a segment is attractive if entry barriers are high and exit are low. In threat of segment rivalry, a segment is attractive if it places a limit on prices and profit. 46 http://sheilanorturingan.blogspot.com

47. 1. Barriers to entry include the following, except: Economies of scale Product Differentiation Capital Requirements Switching Cost Distribution Channel Access Price Sensitivity 47 http://sheilanorturingan.blogspot.com

48. “Threat of new entrants” refers to the threat existing competitors face upon new competitors 48 Barriers to entry: Economies of scale Product Differentiation Capital Requirements Switching Cost Distribution Channel Access Government Policies Attractive if entry barriers are high and exit are low! http://sheilanorturingan.blogspot.com

49. 1. Barriers to entry include the following, except: Economies of scale Product Differentiation Capital Requirements Switching Cost Distribution Channel Access Price Sensitivity 49 http://sheilanorturingan.blogspot.com

50. TOP 10 Learning QuestionsCh 13 Designing and Managing Services Ronald Patrick G. Wenceslao/ Shy Turingan April 2011 http://sheilanorturingan.blogspot.com

51. 4 4. Which of the following is a characteristic of a service? Adaptability Flexibility Perishability None of the above All of the above http://sheilanorturingan.blogspot.com

52. 4 4. Which of the following is not a characteristic of a service? Adaptability Flexibility Perishability Inseparability Individuality http://sheilanorturingan.blogspot.com

53. 6 Characteristics of Services Intangibility Inseparability Variability Perishability http://sheilanorturingan.blogspot.com

54. 4 4. Which of the following is not a characteristic of a service? Adaptability Flexibility Perishability Inseparability Individuality http://sheilanorturingan.blogspot.com

55. TOP 10 Learning Questions for Ch 14 Developing Pricing Strategies and Programs Meghann Zaragoza/Shy turingan April 15, 2011 http://sheilanorturingan.blogspot.com

56. 1. Consumers use PRICE as an indicator of _____________. Product Comparability Product Quantity Product Superiority Product Quality None of the Above 56 http://sheilanorturingan.blogspot.com

57. 1. Consumers use PRICE as an indicator of _____________. Product Comparability Product Quantity Product Superiority Product Quality Product Individuality 57 http://sheilanorturingan.blogspot.com

58. Consumers arrive at Price Perceptions via 4 Key Points Reference Prices Price – quality Inferences Price Endings Price Cues http://sheilanorturingan.blogspot.com

59. 59 Because of PRICE, consumers make JUDGEMENTS when COMPARING SIMILAR PRODUCTS 400 Tablets 270 Tablets $20.88 $14.68 From Philip Kotler’s, Marketing Management, 13th Edition http://sheilanorturingan.blogspot.com

60. 1. Consumers use PRICE as an indicator of _____________. Product Comparability Product Quantity Product Superiority Product Quality Product Individuality 60 http://sheilanorturingan.blogspot.com

61. TOP 10 Learning Questions for Chapter 16 – Managing Retailing, Wholesaling, and Logistics Joseph Gabriel N. Morales/ Shy Turingan April 14, 2011 http://sheilanorturingan.blogspot.com

62. Question 7 All are part of marketing decisions of retailers except: Target Market Prices Services Store atmosphere Store discounts 62 http://sheilanorturingan.blogspot.com

63. Question 7 Product Assortment includes the ff except: Length Breadth Depth Consistency Cost 63 http://sheilanorturingan.blogspot.com

65. Broadness & depth of products?64 Shallow Deep Broad Narrow Source: Marketing Management 13th Ed by Philip Kotler http://sheilanorturingan.blogspot.com

67. Length (# of products in the product line)

68. Breadth (# of products company offers)

69. Depth (Different varieties of product)

70. Consistency (Rel. bet. Products in their final destination)65 Source: Marketing Management 13th Ed by Philip Kotler http://sheilanorturingan.blogspot.com

71. Question 7 Product Assortment includes the ff except: Length Breadth Depth Consistency Cost 66 http://sheilanorturingan.blogspot.com

72. TOP 10 Learning Question for Chapter 17 Designing and Managing Integrated Marketing Yang Zhao/Shy Turingan April. 2011 http://sheilanorturingan.blogspot.com

73. How many models of marketing communication mix? A. 2 B. 4 C. 6 D. 8 E. 10 http://sheilanorturingan.blogspot.com

74. A variety of short-term incentives to encourage trial or purchase of a product or service A. Advertising B. Sales and Promotion C. Events & Experience D. Public relations & Publicity E. Direct Marketing http://sheilanorturingan.blogspot.com

75. Marketing Communication mix (8 major models of Communication) Advertising Any paid form of non-personal and promotion of ideas, goods, or services by an identified sponsor. Sales Promotion A variety of short-term incentives to encourage trial or purchase of a product or service Events and experience Company-sponsored activities and programs designed to create daily or special brand-related interactions Public relations and publicity A program designed to promote or protect a company's image or its individual products http://sheilanorturingan.blogspot.com

76. Marketing Communication mix (8 major models of Communication) Direct Marketing User of mail, Tel, fax, e-mail, or Internet to communicate directly with or solicit response or dialogue from specific, customers and prospects. Interactive Marketing Online activities and programs designed to engaged customers or prospects and directly or indirectly raise awareness, improve image, or elicit sales of products and services Word- of - Mouth Marketing People-to-people oral, written, or electronic communications that related to merits or experiences of purchasing or using products or services. Personal Selling Face-to-face interaction with one or more prospective purchasers for the purpose of making presentations, answering questions, and procuring orders. http://sheilanorturingan.blogspot.com

77. A variety of short-term incentives to encourage trial or purchase of a product or service A. Advertising B. Sales and Promotion C. Events & Experience D. Public relations & Publicity E. Direct Marketing http://sheilanorturingan.blogspot.com

78. TOP 10 Learning Questions for Chapter 18 Managing Mass Communications Francis Benson C. Hugo/ Shy Turingan April 14, 2011 http://sheilanorturingan.blogspot.com

79. 7. Which of the following refers to any paid form of nonpersonal presentation & promotion of ideas, goods or services by an identified sponsor ? Sales promotion Advertising Public relations Events and experiences 74 http://sheilanorturingan.blogspot.com

80. 7. Mass Communication uses the following tools except: Public Relations Events & Experience Advertising Sales Promotions Sales Communication 75 http://sheilanorturingan.blogspot.com

84. ideas

85. services78 Mass Communications use 4 PEAS tools http://sheilanorturingan.blogspot.com

87. product samples

88. premiums

89. freebies

90. contests

91. rebates79 Mass Communications use 4 PEAS tools http://sheilanorturingan.blogspot.com

92. 7. Mass Communication uses the following tools except: Public Relations Events & Experience Advertising Sales Promotions Sales Communication 80 http://sheilanorturingan.blogspot.com

93. TOP 10 Learning Questions for Ch18: Managing Mass Communications Ira A. Ong/ Shy Turingan April 2011 http://sheilanorturingan.blogspot.com

94. 1. Which of the 5Ms refers to the evaluation of advertising impact on sales? Money Mission Media Message None of the above http://sheilanorturingan.blogspot.com

95. 1. 5Ms of Advertising Program includes the ff except: Money Mission Media Measurement Mass Communication http://sheilanorturingan.blogspot.com

96. In developing an advertising program, remember 5M’s! Reference: Philip Kotler’s Marketing Management, 13th edition http://sheilanorturingan.blogspot.com

97. It helps to answer the following questions… Reference: Philip Kotler’s Marketing Management, 13th edition http://sheilanorturingan.blogspot.com

98. How do we evaluate the results? Sales Impact Communication Impact http://sheilanorturingan.blogspot.com

99. 1. 5Ms of Advertising Program includes the ff except: Money Mission Media Measurement Mass Communication http://sheilanorturingan.blogspot.com

100. TOP 10 Learning Questions forCh 19: Managing Personal Communications Caroline P. Quarte/ Shy Turingan April 2011 http://sheilanorturingan.blogspot.com

101. 1. _____ is the use of consumer-direct channels to reach and deliver goods and services to customers without using marketing middlemen. Answer Direct communications Direct selling Direct marketing Direct interaction http://sheilanorturingan.blogspot.com

102. The following are examples of Direct Marketing except: Question Catalog Direct Mail Telemarketing All of the above None of the above http://sheilanorturingan.blogspot.com

103. TOP 10 Learning Questions for Chapter 20 Introducing New Market Offerings Louie Mark Quizon/ Shy Turingan April 15, 2011 http://sheilanorturingan.blogspot.com

104. 10. In the characteristics of an innovation, the following statements are true except: Relative advantage is the degree to which a superseded idea is better than the innovation Compatibility is the degree to which the innovation matches the values/norms of adopters Complexity is the degree of difficulty in understanding or using the innovation Divisibility is the degree to which an innovation can be tried on a limited basis Communicability is the degree to which the beneficial results of use are observable or describable to others 92 http://sheilanorturingan.blogspot.com

105. 10. The ff are features of Innovation, except: Relative Advantage Compatibility Complexity Diversity Divisibility 93 http://sheilanorturingan.blogspot.com

106. What are the Features that Distinguishes an Innovation? Relative Advantage Compatibility http://sheilanorturingan.blogspot.com 94

107. Innovation = better than the superseded idea Relative Advantage Compatibility http://sheilanorturingan.blogspot.com 95

108. Harmony between innovation and values/norms of adopters Relative Advantage Compatibility http://sheilanorturingan.blogspot.com 96

109. Gauge of difficulty in understanding/using the innovation Complexity Divisibility http://sheilanorturingan.blogspot.com 97

110. Tried on a limited basis? Complexity Divisibility http://sheilanorturingan.blogspot.com 98

111. Beneficial results are observable and describable Communicability http://sheilanorturingan.blogspot.com 99

112. 10. The ff are features of Innovation, except: Relative Advantage Compatibility Complexity Diversity Divisibility 100 http://sheilanorturingan.blogspot.com

113. TOP 10 Learning Questions for Tapping into Global Markets 21 Sandel, Lee Aizabel L./ Shy Turingan April 14, 2011 http://sheilanorturingan.blogspot.com

114. 102 6. Finnish cellular phone superstar Nokia customized its 6100 series phone for every major market. This is an example of…. Straight extension Communication adaptation Product adaptation Communication extension Product extension http://sheilanorturingan.blogspot.com

115. Which of the ff statements is true? 103 Product Innovation alters the products to meet the local conditions or preferences. Product Adaptation is completely creating a new product for the foreign market. Both A & C A only None of the above http://sheilanorturingan.blogspot.com

116. Product International Product and Communication Strategies 104 Develop New Product Adapt Product Do Not Change Product Product adaptation Product invention Straight extension Do Not Change Communication Communication Dual adaptation Communication adaptation Adapt Communication http://sheilanorturingan.blogspot.com

117. Product adaptation 105 PRODUCT ADAPTATION- alters the products to meet the local conditions or preferences. Whereas Product Innovation is completely creating a new product for the foreign market. http://sheilanorturingan.blogspot.com

118. Which of the ff statements is true? 106 Product Innovation alters the products to meet the local conditions or preferences. Product Adaptation is completely creating a new product for the foreign market. Both A & C A only None of the above http://sheilanorturingan.blogspot.com

119. TOP 10 Learning Questions for Chapter 22: Managing A Holistic Marketing Organization For The Long Run Mira Lynn Serrano/ Shy Turingan April 14, 2011 http://sheilanorturingan.blogspot.com

120. 6. The following are different types of Marketing Control, except: Annual Plan Control Efficiency Control Cost Control Profitability Control Strategic Control 108 http://sheilanorturingan.blogspot.com

121. 6. Marketing Control which is used to examine whether the company is pursuing its best OPPORTUNITIES. Annual Plan Control Efficiency Control Cost Control Profitability Control Strategic Control 109 http://sheilanorturingan.blogspot.com

122. 110 Different Types of MARKETING CONTROL To examine whether the PLANNED RESULTS are being achieved http://sheilanorturingan.blogspot.com

123. 111 Different Types of MARKETING CONTROL To examine where the company is making and losing MONEY http://sheilanorturingan.blogspot.com

124. 112 Different Types of MARKETING CONTROL To evaluate and improve the spending efficiency and impact of marketing EXPENDITURES http://sheilanorturingan.blogspot.com

125. 113 Different Types of MARKETING CONTROL To examine whether the Company is pursuing its best OPPORTUNITIES http://sheilanorturingan.blogspot.com

126. 6. Marketing Control which is used to examine whether the company is pursuing its best OPPORTUNITIES. Annual Plan Control Efficiency Control Cost Control Profitability Control Strategic Control 114 http://sheilanorturingan.blogspot.com

127. TOP 10 Learning Questions for Setting Product Strategy #28 Ivy Villamor/ Shy Turingan April 14, 2011 http://sheilanorturingan.blogspot.com

128. 7. Which of the following is false about Packaging? It is the customer’s 1st encounter with the product which could turn buyer on or off. It is designing and producing container for a product. Convey descriptive and persuasive information is a packaging objective. All of the above None of the above 116 http://sheilanorturingan.blogspot.com

129. The following are Packaging Objectives, except: 1. Identify the brand 2. Convey descriptive and persuasive information 3. Facilitate product transportation and protection 4. Assist at-home storage 5. None of the above http://sheilanorturingan.blogspot.com

130. Concept 8: Pack, Label, Sold Out! Packaging – designing and producing container for a product Physical products needs packaging and labelling Well designed packages build brand equity and drive sales. Packaging is customer’s 1st encounter which could turn buyer on or off http://sheilanorturingan.blogspot.com

131. Concept 8: Pack, Label, Sold Out! Packaging Objectives Identify the brand Convey descriptive and persuasive information Facilitate product transportation and protection Assist at-home storage Aid product consumption http://sheilanorturingan.blogspot.com

132. The following are Packaging Objectives, except: 1. Identify the brand 2. Convey descriptive and persuasive information 3. Facilitate product transportation and protection 4. Assist at-home storage 5. None of the above http://sheilanorturingan.blogspot.com