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á Èâ pedia.org/wiki/Cow cow 's
milk. CUSTOMER PERCEIVE VALUE - ŖAKAS DESI GHEE
Ŗ Demographic Environment Itřs the study of population in terms of
size, location, age, occupation, gender and other statistics. The product
is made for people of every age group, every occupation, gender and
readily available at any location and is being used by the people.
Economic Environment The economic environment consists of factors that
affect consumer purchasing power and spending patterns. These affect the
product in two ways Changes in income Changing consumer spending
patterns As AKAS Desi Ghee is a premium brand it is maintaining the
highest price in the market this price is being maintained on the basis
of its high quality. The buying patterns of significant middle class
customers change immediately as this type of change occurs. So the
company tries its best to keep the rates constant. Technological
Environment The technological environment changes rapidly. All the
todayřs common products were not available 100 years ago or even 30 years
ago. The AKAS product follows new technological principles latest
machinery and hence gives a pure, nutritious and readily available
product to our customers. Cultural Environment The cultural environment
s made up of institutions and other forces that affect a societyřs basic
values, perceptions, preferences and Behaviors.The Company is well in
accordance with the cultural values. Our slogan is ŖAssmanoo ko choona
hai tu AKAS khana hai ..!!ŗ.All the products used in manufacturing the
product are Řhalalř and have no issues with the cultural values and the
product is being well accepted by the customers. Consumer Markets
Consumer Buying Behavior Consumer Market All the individuals and
households who buy or acquire goods and services for personal
consumption. Consumer Buying Behavior It is basically the buying
behavior of final consumersŕindividuals and households who buy goods and
services for final consumption. There are several characteristics that
affect the consumers buying behavior. Characteristics Affecting Consumers
Behavior Consumers Behaviors can be driven by Health Priority. When
consumers think that it is better to spend on quality rather than on
medicine. When customers are loyal to the product and trust it. When
desire is best combination of quality and economy. When financial
resources are limited but customers aspire to upgrade towards healthy and
quality lifestyle. When customer see the strong endorsement of public
figure. When customers see full options as per his/her required quantity.
When customers are willing to stretch a rupee or two for buying a
trustworthy and experimented brand. TARGET MARKET Growing children
Housewife who though wants to provide healthy Diet to her family. People
who want to gain Weight. Desi Sweet Manufacture SWOT ANALYSIS - Ŗ
11. AKAS DESI GHEE Ŗ STRENGTH The product is very pure. The product is
very hygienic. Develop and appoint high performing and high potential
people to the key positions. Excellent marketing department assisted by a
highly regarded marketing research unit. It is Sky Watchers enterprises
policy to provide good quality product to customer at reasonable price.
The Plant is certified by ISO 9001-2000 and HACCP 15000. HACCP is a
food safety management system that has its origin in the US. HACCP is a
system that identifies, evaluates and controls hazards which are
significant for food safety. WEEKNESS Lack of Diversification The
major weakness is that it deals with only one kind product i.e Desi ghee
Availability of milk because Sky Watchers Enterprises does not have
their own cattle farming due to which they are depended on their base
product. Weak relationships with distributors and retailers.
OPPURTUNITIES Target Market of AKAS is growing kids, hardworking
people, and people who came from the rural areas. Desi Sweet
Manufacture. Housewife who though wants to provide healthy Diet to her
family. People who want to gain Weight High rate of population
growth. Rising literacy. THREATS Major Competitorsř of AKAS Our
competitors are Habib, Tallo , Nirla Desi Ghee , Haleeb desi Ghee
and Tullo, .. Dalda Uni-lever. Tallo Wazir ali
industry. Seasons Wali oil mills. Sufi Hamza
vegetable. Kisan Madina enterprises. Now a dayřs people become
more health conscious. Rising inflation, this reduces personal disposable
income of consumers. Profit margin is exposed to rupee
devaluation. Page PAGE 5 of NUMPAGES 5 SKY
WATCHERřS VISION Recognized trusted For creating unique value That
redefined Oral health Dare to make feel
difference…!
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