8. STRATEGY
A 2-hour on-camera interview can be repurposed into:
20 3-min videos
1 50-pg/8000-12,000 word eBook
20 500-word blog posts
1 40-slide slideshow for Slideshare
Over 600 Tweets
Over 130 posts for Facebook, G+ & LinkedIn
10. TACTICS
The 20-part Video Series
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1 video/FAQ
Question as on-screen text
Condense rambling answers
3 min MAX per video
11. TACTICS
The 50 Page eBook
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Audio transcription service
60 min of talking =10,000 words
10,000 words = 50 pages
50 pages = 5 chapters
Just right for thought leadership
Or 3-part mini series for lead gen
12. TACTICS
The Blog
• 10,000 word eBook = 20 500-word
blog posts
• 20 is lead gen tipping point
• Full blog = more conversions
• CTA to Download eBook at end of
each blog post
13. TACTICS
Twitter
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15 tweets per blog post
40 tweets per eBook chapter
5 tweets per 3-min video
15 tweets for slideshow
= over 600 tweets
= 200 days of 3 tweets/day
14. TACTICS
Facebook, LinkedIn & G+
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3 posts per blog post
3 posts per 3-min video
10 posts for eBook
7 posts for Slideshare
= 137 posts
80/20 rule for 3 self-promo/wk
= nearly a year of posts
15. MORE TO EXPLORE
Podcasts
List.ly lists
Infographics
Landing Pages
Microsite
Startup advisor and marketer Sean Ellis coined the term "growth hacker" in 2010.[7][8] Andrew Chen introduced the term to a wider audience in a blog post titled, "Growth Hacker is the new VP Marketing," Chen wrote that growth hackers "are a hybrid of marketer and coder, one who looks at the traditional question of 'How do I get customers for my product?' and answers with A/B tests, landing pages, viral factor, email deliverability, and Open Graph."[1][9] In 2012, Aaron Ginn defined a growth hacker onTechCrunch as a "mindset of data, creativity, and curiosity.
People are online to be educated or entertained, or possibly both