1. Mobile 2012
The Multi Screen Organization
Shay Rosen
Head of Strategy & Consulting
shayr@realcommerce.co.il

2. Shay Rosen
Head of Strategy & Consulting, realcommerce
Shayr@realcommerce.co.il
http://www.linkedin.com/in/shayrosen
http://www.facebook.com/shayrs
http://www.slideshare.net/shayrs
M: 052-5118539

3. • Strategy
Business analysis, Concept creation, UX, UI
• Technology
Robust, Smart, efficient content management & e commerce platforms for
mega sites
• Leadership
Powering Israel’s largest and most successful enterprises

4. The shocking facts (3)
Tsunami Indication
6B Mobile phones
44% Smartphones 44% Smartphones
51% Smartphone (42% last quarter!)
74% Next phone is a smartphone

5. The weird fact

6. The weird fact

10. Mobile Web Browsing
10.0%
9.0%
8.0%
7.0%
6.0%
5.0%
4.0%
3.0%
2.0%
1.0%
0.0%
2009 2010 2011 2012
Source: Statcounter web analytics report

11. SO??
An App?
A Mobile Web site?
What’s the right choice??

12. Mobile is an Access Channel
To All Enterprise services
•Challenge #1: Many services
•Challenge #2: Many user types
•Challenge #3: Many Devices
One App in not a Mobile
Channel(!)

13. A Mature Mobile Channel
Company’s Services
Customer
Sales Info & Support Other Services
Service
Smartphone
apps Tablet apps Mobile
HTML5
website(s)
?

14. A Mature Mobile Channel
Company’s Services
Customer
Sales Info & Support Other Services
Service
All enterprise services will be available to mobile on:
App(s)
Website(s)
On all Devices, OS’s and Screen sizes

15. A Multi Screen Organization

16. A Multi Screen Organization

17. A Multi Screen Organization

18. Multi Screen Howto (1)
Responsive Web Design
• Focus on Web access
• One Site fits all
0px 600px 900px Wider
• Content divided to blocks
• CSS Manipulation manages content presentation according to screen width

19. Multi Screen Howto (2)
The Junction Approach
• Dedicated Mobile Website
• Main page directs traffic
Download app
Mobile Website
Regular Website

20. A final Word about:
TCO, Control, Management, Security and Integration
• Mobile becomes a main channel for the organization
• Growth in the coming years will be exponential
• The IT organization needs a technology platform strong
enough to support steady and healthy growth

22. Shay Rosen
Head of Strategy & Consulting, realcommerce
Shayr@realcommerce.co.il
http://www.linkedin.com/in/shayrosen
http://www.facebook.com/shayrs
http://www.slideshare.net/shayrs
M: 052-5118539

23. The Multi Screen
Organization