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Teams That Ship Have More Fun! (And Profit)
- 1. teams that ship have more fun! (and pro t) a chat with Shay Frendt
- 2. Shay Frendt works at..
- 8. in an age...
- 10. are launched like what... every 5 minutes?
- 14. and startups get $41M pre-launch
- 16. in these kinds of times...
- 17. how do you decide...
- 18. what to ship?
- 19. when to ship it?
- 20. if we gure that out
- 21. we’ll be on our way to fun and pro t
- 22. what do you do?
- 23. formulas for determining what to ship
- 24. “Fix time and budget, ex scope.” Getting Real - 37signals
- 25. - Understand your problem - De ne a solution - Validate qualitatively - Verify quantitatively Running Lean by Ash Maurya
- 26. ship what your boss tells you to old sage advice
- 27. propose the what
- 28. run some tests
- 29. measure and move forward
- 31. TourTracka “tour management for independent artisans” - auto-post event dates - post tour pictures - sell your material - fancy analytics on stuff http://bit.ly/fLcKdP
- 32. 1-800-INA-JAIL “because you don’t know anybody’s real number anymore” - call 1-800-in-jail, type in your cell number, say your password, and say the name of the person you want to call http://bit.ly/iaVWcr
- 33. KangarooRider “you haven’t lived until...” - week-long instructional courses teach you how to become a master rider - ride in a pouch - ride on top - tie 2 together and have them pull you on rollerblades
- 34. which is your fav?
- 35. want to know when we launch?
- 36. what’d we test?
- 38. market segment
- 39. relative interest “If you had $5, which of the following features would you buy?”
- 40. formulas for determining what to ship
- 41. an exercise we use If you had 3 years to launch, which features would you build? If you had 2 weeks, which feature would you build?
- 42. why go small? Facebook shipped without video, chat, games or apps.
- 43. why go small? Groupon built a community of over a million users with just one deal per day.
- 44. why go small? Airbnb raised $25,000 by selling boxes of cereal.
- 45. something that works for us when we build a product, we start with the ONE feature that makes the product different
- 47. if you start small you can ship earlier
- 48. if you ship earlier you can make money sooner
- 49. if you make money sooner chances are you’re having fun
- 50. when to ship it?
- 51. when to ship it? If you’re not building a nished product ( Michelangelo’s David, a Ferrari 575M Maranello), you probably shouldn’t be spending years before you ship something.
- 52. when to ship it? The potential for change on a 4-week project is several orders of magnitude smaller than the potential for change on a 3-year project.
- 53. are you in this situation? Your marketing department met for 9 weeks to choose your product logo and color scheme.
- 54. are you in this situation? Your legal department kicked back every *decent* piece of copy for “legal reasons.”
- 55. are you in this situation? You’re pretty sure you’ll ship your software sometime in Q1, Q2, Q4...Q12 ?!?!
- 56. storytime
- 58. b2b enterprise product
- 59. 10 weeks to rst release What was the bare minimum you need to build in order to start selling this product?
- 60. they release a new feature every 2 weeks
- 67. 4 weeks to rst release
- 69. getting feedback Did we build the right thing? Does it solve your problem?
- 71. 8 weeks to official launch
- 75. achieve, celebrate, repeat
- 76. achieve, celebrate, repeat
- 77. when to ship it? For new products, we try to timebox the rst release to 4 weeks or less.
- 78. when to ship it? For existing products, we try to ship a release to production *at least* once a month.
- 79. bold claim the best new products have customers before they even ship
- 81. bold claim if you never ship, your team will burn out
- 82. now that we know what and when to ship
- 83. what things matter most when building a product?
- 84. team
- 85. product champion has the overall product vision, and the energy to see the problem solved
- 86. product champion decides what ships when
- 87. tech lead decides how the product should work
- 88. tech lead maintains technical context and technical vision for the product
- 89. designer translates the product vision into something that has form and is functional
- 90. designer is more than a Photoshop monkey
- 91. designer pair your designers with your developers
- 93. pay attention to your team products are re ections of the team that builds them
- 94. what things matter most when building a product?
- 95. lessons learned
- 96. on-call physical training coaches combined with personally tailored tness software
- 97. 2 weeks to rst release
- 101. paying customers by 3rd week
- 103. A, B, C - level work reduce waste
- 104. making decisions don’t get stuck!
- 105. making decisions “It’s software...emphasis on the soft.” - Craig Andera
- 107. production readiness limit surprises
- 108. production readiness chaos monkey
- 109. production readiness velocity, cost, availability, performance, reliability
- 110. high-bandwidth communication keep people in the loop
- 112. challenge ship something to real users in the next 4 weeks
- 113. need help? shay@thinkrelevance.com @shayfrendt
- 114. questions? shay@thinkrelevance.com @shayfrendt
- 115. thanks! shay@thinkrelevance.com @shayfrendt