Marketing is an essential ingredient to business growth and success. The concept of marketing integrates a number of activities such as promotions, distribution, and sales which aid companies in establishing and keeping strong client relationships, and ensuring profitability.

1. Conventional
Guerilla
And
Web Marketing
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2. Marketing is an essential ingredient to business growth and success. It ties together several
processes including advertising, distribution, and selling which help businesses build
profitable and formidable customer relationships. Furthermore, marketing is important since
it allows companies to place itself higher on the minds of consumers. If your company is
placed higher in the mind of the buyer, it enjoys higher traffic which in turn is translated into
better sales or profit. With marketing, businesses can improve end-customer value and
maximize stakeholder value as well. If a business enterprise gains a substantial net gain at
the end of a fiscal year, it is more prepared to tackle challenges ahead and have better
opportunities for growth.
Today, companies are moving away from traditional marketing which is for the most part
company-focused and product oriented, and into more contemporary forms, like online and
guerilla marketing, which employ a more consumer-driven approach. There are several
reasons as to why businesses today are moving away from the traditional marketing
philosophy.
To begin with, the Unique Selling Proposition used in majority of traditional methods is no
longer as applicable today since the buying public is already exposed to a wider variety of
products sharing similar features and functions, thereby making a company's claim of
uniqueness debatable. Buyers nowadays put more premium on value and utility than
uniqueness. This perception, which marketers often refer to as Unique Perceived Benefit, is
more readily and effectively transmitted by contemporary marketing methods. Secondly,
above-the-line advertising employed in traditional marketing is expensive and impersonal. In
contrast, the BTL model inherent to modern marketing methods enables businesses not only
to establish a one-to-one relationship with consumers but also to get far better results than
traditional advertising yet for a significantly lower cash outlay.
Guerilla marketing has a high degree of efficacy since it employs interesting, thought-
provoking, and engaging campaigns. For example, small businesses can make use of
stadium cups to move advertising copy directly into the hands of the consumers. Making use
of custom stadium cups as a marketing tool is very effective because it adds functionality to
the advertisement.
The utility of these promotional merchandises set them apart from other forms of media, and
probably their greatest strength. Personalized stadium cups are effective in the sense that
they get people to check out the advertising message upon receiving the merchandise.
Unlike brochures which are crumpled and thrown away as soon as they are received, or TV
adverts which people rarely get to see in full because of channel switching, custom stadium
cups are tangible, and their recipients would think twice in throwing them out because they
are useful. In that regard, using customized merchandise for promotional activities ensures
that your valuable advertising capital is not wasted. On top of those, brand recall is ensured
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3. because every time the consumer sips on his personalized stadium cup, he will remember
your company. There are numerous suppliers of such customized throwaways,
getstadiumcups.com, for example, is one that specializes in customizing stadium cups.
Aside from stadium cups, guerilla marketers can make use of other everyday items like
tissue packs.
The efficacy of Internet marketing in contrast stems from the fact that it has impressive
reach. Another advantage to web marketing is that the nature of the medium itself allows
people to learn more about your offerings easily and buy them conveniently. This in turn will
translate to you seeing results from your marketing efforts much sooner than you would have
you delivered the message through traditional mediums. Internet marketing is also efficient
because it enables companies to monitor how their marketing drives are performing
conveniently, and fine-tune it as necessary to ensure substantial returns.
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