This document contains Shawn Myers' monthly goals and strategies across various areas of study at Full Sail University. These include personal development, leadership, executive leadership, project management, branding, finance, negotiation, artist and product management, entertainment law, media distribution, marketing, business planning, and developing a business plan. For each area, Shawn outlines specific goals and provides online resources and real-world strategies for achieving their goals through research, coursework, professional networking, and hands-on work experience.

1. Shawn Myers
Full Sail University
ENTERTAINMENT BUSINESS MASTER

2. MASTERY: PERSONAL DEVELOPMENT AND
LEADERSHIP
Goal for the Month: Resonate with Masters in many different fields of study to find similarities
in practices to my field to use on my Mastery Journey.
Strategies to Achieve My Goal:
• Read Robert Greene’s Mastery.
• Find a Master and interview them for their tips and tricks.
• Apply lessons from Greene to my every day life.

3. EXECUTIVE LEADERSHIP
Goal for the Month: To gain a better knowledge of Executive Leadership Qualities.
Strategies to Achieve My Goal:
• Five Leadership Qualities Great Executives Must Have:
http://www.linkedin.com/today/post/article/20131209140015-178173598-five-leadership-
qualities-great-executives-must-have
• CEO of the Year Alan Mulally on Leadership Qualities:
http://chiefexecutive.net/ceo-of-the-year-alan-mulally-on-important-leadership-qualities
• Use my newly acquired manager position at work to look for improvement opportunities
for myself.

4. PROJECT AND TEAM MANAGEMENT
Goal for the Month: Learn how to build and manage a budget.
Strategies to Achieve My Goal:
• 5 Steps to Prepare Your Budget: http://office.microsoft.com/en-us/project-help/5-steps-to-
prepare-your-project-budget-HA001141182.aspx
• Lynda.com Managing Budgets: http://www.lynda.com/Business-Business-Skills-
tutorials/Managing-budgets/142070/157300-4.html
• In my current role, I have a few projects coming up. I will opt to get involved with the
budgeting of the project. I will ask to shadow the project planner.

5. BUSINESS STORYTELLING AND BRAND DEVELOPMENT
Goal for the Month: Learn how to develop a brand. I learned about sonic branding during my
Music Production degree, but I want to learn where the brand itself comes from.
Strategies to Achieve My Goal:
• Lynda Video – Branding Inspiration and Tips: http://www.lynda.com/InDesign-
tutorials/Branding-inspiration-tips/114175/120111-4.html
• Lynda Video – Developing a Brand Name: http://www.lynda.com/Illustrator-
tutorials/Developing-brand-name/112674/140491-4.html
• Lynda Video – Developing Consistency Across Your Brand:
http://www.lynda.com/Business-Business-Skills-tutorials/Developing-consistency-across-
your-brand/126618/154010-4.html

6. ENTERTAINMENT BUSINESS FINANCE
Goal for the Month: Learn financing in general. I took an accounting class during the Fall at a
local college. Unfortunately I was lost in most of the material and did not understand a lot of it.
I am ready to relearn and try again!
Strategies to Achieve My Goal:
• Lynda Video – Finance Training Tutorials: http://www.lynda.com/Finance-training-
tutorials/1315-0.html
• Speak with a few Entertainment Businesses in the area to see if they will share tips and
tricks for their finances.
• Take the knowledge from the month and apply it to my current business to enhance
financial planning, spending, success.

7. NEGOTIATION AND DEAL-MAKING
Goal for the Month: How to negotiate and deal make where both sides of the deal are fair and
allow a business to grow as a whole.
Strategies to Achieve My Goal:
• Lynda Video – Negotiation Fundamentals: http://www.lynda.com/Business-Business-
Skills-tutorials/Negotiation-Fundamentals/101504-
2.html?srchtrk=index:1%0Alinktypeid:2%0Aq:negotiating%0Apage:1%0As:relevance%0As
a:true%0Aproducttypeid:2
• Lynda Video – Opening the Negotiation: http://www.lynda.com/Business-Business-Skills-
tutorials/Opening-negotiation/101504/111534-4.html
• Lynda Video – The Six Steps in Preparing for a Successful Negotiation:
http://www.lynda.com/Business-Business-Skills-tutorials/six-steps-preparing-successful-
negotiation/101504/111528-4.html

8. PRODUCT AND ARTIST MANAGEMENT
Goal for the Month: Learn how to effectively acquire, manage, and develop artists. Also to
take preventative action against current issues.
Strategies to Achieve My Goal:
• Artist Management Resources:
http://www.artistmanagementresource.com/
• Ten Tips For New Product Managers: http://www.slideshare.net/jefflash/ten-tips-for-new-
product-managers
• How to be a Good Product Manager:
http://www.goodproductmanager.com/

9. ADVANCED ENTERTAINMENT LAW
Goal for the Month: Enhance my knowledge on Protecting and Exploiting rights in the digital
realm.
Strategies to Achieve My Goal:
• Tips for the Beginning Entertainment Law Attorney:
http://lacba.org/files/lal/vol31no3/2482.pdf
• Entertainment Law Research Guide:
http://www.law.georgetown.edu/library/research/guides/entertainmentlaw.cfm
• Hollywood Legal News Articles:
http://www.hollywoodreporter.com/blogs/thr-esq/

10. ENTERTAINMENT MEDIA PUBLISHING AND DISTRIBUTION
Goal for the Month: Learn how to properly distribute media I manage. I can greatly use this for
my recording studio.
Strategies to Achieve My Goal:
• 5 Tips for Content Distribution Networks: http://www.toprankblog.com/2007/02/5-tips-for-
content-distribution-networks/
• Social Media Marketing:
http://seomarketingsuite.com/
• 12 Steps for Better Content Distribution:
https://blog.shareaholic.com/content-distribution-tips/

11. DIGITAL MARKETING
Goal for the Month: Learn how to run an ad campaign for a product or artist.
Strategies to Achieve My Goal:
• Lynda Video – Marketing Tips: http://www.lynda.com/Business-Online-Marketing-
tutorials/Marketing-Tips/151545-
2.html?srchtrk=index:1%0Alinktypeid:2%0Aq:marketing%0Apage:1%0As:relevance%0As
a:true%0Aproducttypeid:2
• Lynda Video - Marketing a Brand:
http://www.lynda.com/Premiere-Pro-tutorials/Marketing-brand/122430/143823-4.html
• Apply lessons from the month to my product I am working to launch. The MyKasulBot –
The Microphone Robot

12. BUSINESS PLAN DEVELOPMENT
Goal for the Month: Learn how to write a successful business plan. Also, how to plan and
approach failure.
Strategies to Achieve My Goal:
• Lynda Video – Nine Steps to Developing a Business Plan:
http://www.lynda.com/Business-Business-Skills-tutorials/Nine-steps-developing-business-
plan/115426/136618-4.html
• Lynda Video – Planning for Failure:
http://www.lynda.com/Business-Business-Skills-tutorials/Planning-failure/148342/161111-
4.html
• The 10 Ingredients of a Great Business Plan: http://www.forbes.com/2010/03/18/business-
plan-tips-entrepreneurs-finance-zwilling.html

13. FINAL PROJECT: BUSINESS PLAN
Goal for the Month: Write a successful business plan for my product, the MyKasulBot. Also
find potential investors.
Strategies to Achieve My Goal:
• How to Present Your Business Plan: http://www.inc.com/guides/present-your-business-
plan.html
• Present my business plan to potential investors.
• Target Market: Business Plan Basics: http://www.bizplanit.com/virtual-business-
plan/target-market/business-plan-basics-7.html

14. CHARACTERISTICS OF A MENTOR
• Must be able to give feedback that encourages success.
• Must be able to embrace my ideas and also accept that I may
also be able to give them advice in return.
• Has had some sort of experience in the field and able to reflect
on positive and negative experiences.
• Will be able to be there for me if I need advice on scenarios I
may hit in my Mastery journey.
• Has an open mind in a sense that they accept their way is not
gospel, but more of a story of their life that can inspire another.

15. FULL SAIL CLUB
Music Publishing Society
They are a music rights service and advocacy
student group for Full Sail University composers,
songwriters, and lyricists.

16. EXPANDING MY PLN
• Search leaders on LinkedIn.
• Network with people on Reddit. The site
has a lot of great people with experience.
• Search for projects I can get involved with
and supply my newly acquired skills and
knowledge.

17. SIX INDUSTRY LEADERS
• Jorge Quinones - graduate from Full Sail - jorge@jqtalentagency.com. He runs his own
business and secured many clients in the Florida region. I have spoke to him many times
on Facebook about business strategies.
• Amanda Moorhead - recent graduate in entertainment business. Has worked for spottily
and MTV - amoorhead895@gmail.com
• Logan Fisher - She has worked in the industry and a good friend - (484) 866-3158
• Robert Burnette – Co-Worker of mine. He was nominated for a grammy for his work on
Wil Smith’s “Big Willie Style” he is a recording engineer. rburnette@c3i-inc.com
• Joel Morse – Owner of my company. He has had the company running for 20 years, and
has worked closely with me on managing my part of the company. jmorse@c3i-inc.com