State of Mobile Development - March 2014

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Shawn Grimes

What are the options for developing Mobile Apps? How do I get started? What platform do I choose?

Technologie

Who Are We?
Shawn Grimes Steph Grimes
Technologist
App Developer
Director of Technology
Maker
@shawng
Former Teacher
App Designer
Director of Curriculum
Maker
@createdbysteph

iOS Overview
• iPhone, iPod Touch, iPad
• iTunes App Store
• 1 store, 1 approval
• 3 Aspect Ratios (5 resolutions)
• 81% chance user is on the latest OS

0%
25%
50%
75%
100%
iOS
81%
13.8%4.7%0.4%
4.x 5.x 6.x 7.x
http://david-smith.org/iosversionstats/

0
225000
450000
675000
900000
2008 2009 2010 2011 2012 2013
Apps Games
http://148apps.biz/app-store-metrics/?mpage

Android Overview
• Multiple devices - phones and tablets
• Amazon App Store, Google Play, Independent
Carrier stores (Verizon, Nook, etc.)
• # of stores, # of approvals
• Multiple aspect ratios
• 2.5% chance user is on latest OS

0%
25%
50%
75%
100%
Android
2.5%
62%
15.2%
0.1%
19%
1.2%
2.2 2.3 3.2 4.0 4.1-4.3 4.4
https://developer.android.com/about/dashboards/index.html

Native App Development
Benefits
• Best user experience
• Response times
• Familiar UI elements
• Access to device hardware
• Access to low level optimization tools

Native App Development
Disadvantages
• Multiple code-bases to maintain
• Multiple languages to know

Cross-Platform
Development
• Corona
• PhoneGap
• Appcelerator / Titanium
• Adobe Air
• Game Salad

Cross-Platform Development
Benefits
• Write-once deploy multiple places
• Use web-like languages such as
javascript or HTML
• Supports most popular hardware features
(GPS, Camera)

Cross-Platform Development
Disadvantages
• Performance
• Long-term availability
• Limited access to low-level functionality

Thoughts...
• Don’t start with your best idea
• The more apps you make, the more
money you will earn from one app:
experience matters
• Consistency over Jack Pot
• Be A Hank Aaron, not a Barry Bonds*

Giving Your App
Away
• Ad-Supported
• Freemium
• Offer special features
• Remove ads
• Progress faster
• High Expectations

Freemium Example
• Flower Garden
• Made $21k in 8 months
• Added iAPs and free version and made
$30k in one month
• Flower Garden Post Mortem

Sale Thoughts...
• Free Promotions
• Can lead to more downloads
• May not translate into sales
• May hurt ratings
• Sale Promotions
• Being featured by Apple has great impact
• Being featured by TouchArcade has great impact

How Many Jobs?
• As of December 2011:
• 466,000 app related jobs in U.S.
• Up from 0 in 2007

Where to start?
• Mozilla App Maker
• https://appmaker.mozillalabs.com/
• CoronaLabs.com
• www.coronalabs.com/resources/
tutorials/corona-basics/

More Resources
Mobile Dev Tutorials:
www.RayWenderlich.com
!
Free Game Art:
www.VickiWenderlich.com/category/free-art/game-art/
!

Corona Resources
• www.LearningCorona.com
• Book: Mobile App Development with
Corona by: Brian G .Burton
• Book: Corona SDK Mobile Game
Development: Beginner's Guide by:
Michelle M. Fernandez

Questions?
• shawn@digitalharbor.org
• Twitter: @shawng

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