1. Introductions / HTML pt1
22-3375 Web Design I // Columbia College Chicago

2. shawncalvert.com/webdesign-1
!
TO DO
download assignments folder,
type out answers to ex1/questions.txt

3. Q.
Name
Major
HTML/CSS experience
What are some things you
hope to accomplish this
semester (outside this
class)?

4. Why you should want
to succeed in this class:
“Graphic Design” is not media-specific
Build on your existing skills
Difficulty of learning these skills outside of a
structured environment
More jobs, better pay
It really is fun and empowering to code!

5. How you will succeed this class:
Take it week-by-week
Be an active learner: don’t just copy and paste, ask
lots of questions, make sure you understand the
underlying concepts, and be open to changing your
assumptions about web design and coding
If you miss classes, be serious about contacting me
(or classmates) and catching up on your work
Allow yourself time to get frustrated
and start over on your assignments

6. Internet

7. A global network
of interconnected computers.

8. WWW

9. !
The web is just one service of the internet.
!
It is system of interlinked hypertext documents
accessed via the Internet. With a web browser,
one can view web pages that may contain text,
images, videos, and other multimedia, and
navigate between them via hyperlinks.

11. URL / DNS / IP / HTTP

12. User types a URL (Uniform Resource Locator)
into a browser, e.g., www.amazon.com
!
The URL is sent to a DNS (Domain Name Service),
which translates the URL into an IP address, e.g.,
18.12.23.1
!
The correct server is found through the IP
address, which is sent an HTTP request (get), and
returns the requested html pages, images, etc,
back to the browser
!

13. Server-side / Client-side

14. php
asp
.net
!
SERVER
!
page.html
!
BROWSER
style.css
java
script.js
etc
Client-side coding is what we will be doing in
this class, using HTML, CSS and Javascript. This
just means that our code will be downloaded from
the server and then compiled entirely in
the browser.

15. You do not need any special software to create html,
css or javascript files, just a plain text editor. I
recommend using bbedit in class. Check out the
resources page on the class site for other options.
The file extension defines the type of language of
the file (file.html, file.css, file.js).
Your html/css/js files do not need to be on a server
to be opened in a browser.
!

17. Rich Text to Plain Text
Just as with InDesign, when you receive text from
someone that has already been formatted (e.g. from
Word), you should always paste that text into TextEdit, and
convert to plain text.

18. Rich Text to Plain Text
In TextEdit, go to ‘Format’ to ‘Make Plain Text.’

19. Rich Text to Plain Text
Copy and paste the plain text into your HTML and start
typing in tags to recreate the document structure.

20. Let’s get started!

21. HTML

22. Hyper Text
+
Markup Language

23. Hyper Text

24. Markup Language
A markup language is a
set of markup tags.
The purpose of the tags
are to describe page content.

25. Markup Language
Without any markup to give your content structure, the
browser renders unformatted and unstyled text, also
known as “plain text”.

26. Markup Language
HTML tags give structure and meaning to your content.
“Semantic markup” refers to the use of meaningful tags to
describe content (e.g. using header tags for header content).

27. Markup Language
Once your content is marked up, the browser applies built-in
default styles to the tags. While you can override these styles
with css, your marked up, non-css styled document should be
readable and have a clear hierarchy.

28. HTML Elements

29. Anatomy of an Element
<tag>Content</tag>
An HTML element includes both
the HTML tag and everything between
the tag (the content).

30. Anatomy of an Element
<tag>Content</tag>
The element tag gives the
content structure and meaning.

31. Anatomy of an Element
<tag>Content</tag>
Tags normally come in pairs. The
first tag is the start tag, and the second
tag is the end tag.

32. Anatomy of an Element
<h1>Main Headline</h1>
HTML has a defined set of tag
names (also called keywords) that
the browser understands.

33. Anatomy of an Element
<html lang=”en”></html>
Most elements can have attributes,
which provides additional informatin
about the element.

34. Anatomy of an Element
<div class=”left-nav”></div>
Attributes always follow the same
format: name=”value”. You can use
either single or double quotes.

35. Tags: Basic Structure

36. doctype
html
head
body

37. EXCEPTION
<!DOCTYPE html>
The doctype is not actually a tag,
but a declaration, telling the browser
what kind of html you are using. The
doctype above declares HTML 5.

38. <html></html>
The <html> element defines
the whole HTML document.

39. <head></head>
The <head> element contains special
elements that instruct the browser
where to find stylesheets, provide meta
info, and more.

40. <html lang=”en”></html>
The <html> element should have a “lang”
attribute to tell the browser what language
your page is written in.

41. <body></body>
The <body> element contains
the document content (what is shown
inside the browser window).

42. Nesting
The use of our first three tags (html, head and body),
introduces and important concept: Nesting, which is when
tags “wrap” other tags. When you create markup, you should
indicate nesting by indenting the nested tags with 2 spaces
(preferred) or a tab.

43. Document Hierarchy: Parents, children and siblings
Just as in a genealogy tree, the family hierarchy is described in
terms of relationships. All elements in the document have a
parent (up to ‘document’, which is at the top), and may have
children (nested inside) or siblings (placed alongside).
<parent x>
<child and sibling y> </child and sibling y>
<child and sibling z> </child and sibling z>
</parent x>

45. Tags: Head Tags

46. title
base
meta
link
script
style

47. <title></title>
The title element:
• defines a title in the browser toolbar,
• provides a title for the page when it is
added to favorites
• displays a title for the page in search
engine results.

48. EXAMPLE
<title>My Portfolio</title>

49. <meta>
The <meta> tag provides metadata
about the HTML document. Metadata
will not be displayed on the page, but
will be machine readable.

50. EXAMPLE
<meta charset="utf-8">
The <meta> is a single tag —
it does not require a closing tag.

51. <link>
The <link> tag defines the
relationship between a document
and an external resource. It is a
single tag.

52. EXAMPLE
<link rel="stylesheet" type="text/css" href="stylesheet.css">
In the example above, the <link> tag
has three attributes: rel (relationship),
type, and href (hypertext reference).

54. Tags: Headings

55. <h1></h1>
through
<h6></h6>
The header elements are block-level
tags that give you the ability to assign
semantic weight (importance) to your
headlines.

56. EXAMPLE

58. Tags: Images

59. <img>
The <img> element is a single, inline
tag that works anywhere in the body
to insert a jpg, png, svg or gif file.

60. NOTE
The <img> tag is empty;
it requires a src (source) attribute to
“pull in” the image into the page. It does
not require an “alt” tag, but if the image
is essential to the content (e.g. not a
background or decorative element), it
should have one.

61. EXAMPLE
<img src="images/logo.gif" alt=”Acme Corp”>
All <img> tags should also contain an
alt attribute. This is “alternate” text
that will appear if for some reason the image
link is broken or the file is unavailable.

62. Tags: Paragraphs

63. <p></p>
The <p> element is a block-level tag
that contains default space-before and
space-after properties (making indention
unnecessary.)

64. EXAMPLE

65. Tags: Lists

66. <ul>
<ol>
<dl>

67. NOTE
List tags are always used in nested pairs.
!
The wrapping tags define the list type,
and indicate where the list series begins
and ends.

68. <ul>
<li></li>
</ul>
The <ul> (unordered list) element is a
block-level tag that wraps a series of <li>
(list item) elements. The default property
for the list items is a bullet.

69. EXAMPLE

70. <ol>
<li></li>
</ol>
The <ol> (ordered list) element is a
block-level tag that wraps a series of <li>
(list item) elements. The default property
for the list items is decimal (1, 2, 3).

71. EXAMPLE

72. Tags: Anchors (linking)

73. <a></a>
The <a> element is an inline
tag that works anywhere in the
body to create a hyperlink.

74. EXAMPLE
<a href="aboutme.html">About Me</a>
<a href="http://www.colum.edu">My school</a>
<a> tags are always used in pairs,
wrapping the content you want to activate
as a link. If you use an absolute URL, it
must start with “http://”.

75. Relative vs Absolute links
Whenever you link to a file with an ‘href‘ (hypertext reference )
or ‘src’ (source) attribute, you are providing the browser and
address to the resource. That address can be relative or
absolute.
root directory (www.mysite.com)
index.html
images
logo.png
report.pdf
stylesheet.css
!

76. Relative vs Absolute links
A relative link is relative to the resource’s location in its
directory. It is like saying “the restaurant is 2 blocks away.”
In the example below, if ‘logo.png‘ were linked from the
homepage (index.html), the tag would be:
<img src=”images/logo.png”>
root directory (www.mysite.com)
index.html
images
logo.png
report.pdf
stylesheet.css

77. Relative vs Absolute links
An absolute link is the full address to the resource’s location in
the entire web. It is like saying “the restaurant is at 222 West
Grand, Chicago IL 60625.”
<img src=”http://www.mysite.com/images/logo.png”>
root directory (www.mysite.com)
index.html
images
logo.png
report.pdf
stylesheet.css

79. Where did those text styles come from?
All browsers have what is called a
“client stylesheet” that applies formatting
to your html elements, such as text size, font,
color, margins, line-height, and much more.
Your custom css overrides
some of these default styles.

80. But it is ugly!
Before we begin learning how to add
visual design to our pages, it is crucial
that we understand how to create a
foundation of solid structural design.

81. FTP

82. File Transfer Protocol
Local
(your computer)
Host
(www)

83. FTP Software
All premium code editors have ftp built in, which allows you to
sync your project files to the server easily.
You will often need to post or download files from the server
manually. For this you can use dedicated ftp software:
Fetch, Transmit and FileZilla & Fireftp (both free) are all good
choices for Mac.

86. WALKTHROUGH: Set up a project in bbedit

87. Wordpress

88. CMS
A Content Management System (CMS)
is a computer program that allows publishing, editing and
modifying content on a web site as well as maintenance from a
central page.

89. Dynamic CMS
index.php
database

91. WALKTHROUGH: Set up a theme in Wordpress

92. WALKTHROUGH: Create a post in Wordpress