2. What is SEO?
Search engine optimisation
Making sure your site is able to be read by search
engines so it ranks high in search results.
89% journey online start with Google
3. The basics of Google
Google have a large database of sites, which are
indexed and rank according to keywords
Googlebot is a robot which travels around the web
all the time viewing websites and reporting back the
information to google.
The information then forms the decision on where
you appear in google results. (along with a lot of
other factors, such as inbound links, standards
compatibility)
4. Designing for best results
Workout what keywords need to be used in the site
and where they should be.
Ensure the content matches the keywords
Display the content in a way which googlebot can
read.
5. Example
I searched for coffee cups (I wanted to buy some)
In top results was a company that sell coffee cups
9. The content
Used the key words of “coffee” and “cups” used in
the first couple of paragraphs
Key word used in the heading
Highlighted some keywords as links in the copy to
sections of the site.
Google would be very convinced that this is a the
best site for coffee cups.
10. Language
Often there may be different terms for one object
(like cab vs taxi)
Use tools like Google insights to check what sort of
keywords you need
