SlideShare ist ein Scribd-Unternehmen logo
1 von 11
Downloaden Sie, um offline zu lesen
YOUNG GLORY Round 1
Brief: “Overpopulation - where is the balance?”



                                  Shaun Conroy + Justine Morgan = Team Fajiggle
                                  Shaun Conroy | copywriter: conroycopywriter@hotmail.com
                                  Justine Morgan | art director: lady@hooplafamily.com.au
THE INSIGHT
    Carpooling is fun, but it can be a pain to organise.
So how can we make it easier to catch a ride with friends?
WHAT IF YOUR SOCIAL NETWORK
COULD BECOME YOUR TRANSPORT NETWORK?
Introducing...
FACEBOOK CARPOOL NETWORK.
THE IDEA:
By installing the Carpool Network
Facebook plugin, users could input
regular routes they drive and see who
on their Facebook friends list is in a
similar area and takes similar routes.
THE IDEA:
From here they can...


                                               Send a carpool request

                                               Name their routes

                        STOP                   Create stops

                                               Create a regular timetable, making it
                                                easier for groups to organise carpooling
                        The ALAN Express
                        Arrives in 5 Minutes
                                               Get reminders when their friends
                                               are coming through their area
AND BE YOUR OWN CARPOOL CONDUCTOR
           “All aboard!”
When a Carpool Conductor picks up a friend,
      a request is sent to check in.
By doing this the Carpool conductor IS REWARDED
          AND receives Facebook Credits....
which they can use to access movies,
live concerts, dozens of games and more.
The Facebook Carpool Network would
allow people to easily reach out and turn their
     Facebook friends into Carpool friends...
        taking traffic off the road and
         reducing congestion. Hooray!

Más contenido relacionado

Andere mochten auch

Andere mochten auch (7)

2009
20092009
2009
 
4 sketch samples
4 sketch samples4 sketch samples
4 sketch samples
 
Wk 4 blooms taxonomy
Wk 4 blooms taxonomyWk 4 blooms taxonomy
Wk 4 blooms taxonomy
 
Shopservations
ShopservationsShopservations
Shopservations
 
Tweets
TweetsTweets
Tweets
 
N's sketches
N's sketchesN's sketches
N's sketches
 
Return of c++
Return of c++Return of c++
Return of c++
 

Young glory round1 shaun conroy and justine morgan

  • 1. YOUNG GLORY Round 1 Brief: “Overpopulation - where is the balance?” Shaun Conroy + Justine Morgan = Team Fajiggle Shaun Conroy | copywriter: conroycopywriter@hotmail.com Justine Morgan | art director: lady@hooplafamily.com.au
  • 2. THE INSIGHT Carpooling is fun, but it can be a pain to organise. So how can we make it easier to catch a ride with friends?
  • 3. WHAT IF YOUR SOCIAL NETWORK COULD BECOME YOUR TRANSPORT NETWORK?
  • 5. THE IDEA: By installing the Carpool Network Facebook plugin, users could input regular routes they drive and see who on their Facebook friends list is in a similar area and takes similar routes.
  • 6. THE IDEA: From here they can... Send a carpool request Name their routes STOP Create stops Create a regular timetable, making it easier for groups to organise carpooling The ALAN Express Arrives in 5 Minutes Get reminders when their friends are coming through their area
  • 7. AND BE YOUR OWN CARPOOL CONDUCTOR “All aboard!”
  • 8. When a Carpool Conductor picks up a friend, a request is sent to check in.
  • 9. By doing this the Carpool conductor IS REWARDED AND receives Facebook Credits....
  • 10. which they can use to access movies, live concerts, dozens of games and more.
  • 11. The Facebook Carpool Network would allow people to easily reach out and turn their Facebook friends into Carpool friends... taking traffic off the road and reducing congestion. Hooray!