In April of 2014 I guest lectured at the UC Berkeley School of Public Health class Eat.Think.Design. – interdisciplinary innovation course focused on addressing big challenges in food and food systems. For more information, visit http://innovate.berkeley.edu/

1. Eat. Think. Design… Fund. Sustain.
LA2050, the Goldhirsh Foundation, and my journey.
@shaunanep
@LA2050
@GoldhirshFdn

2. @shaunanep
@LA2050
@GoldhirshFdn
Financial Capital Human Capital Social Capital
Goldhirsh Foundation

3. @shaunanep
@LA2050
@GoldhirshFdn
Seed Capital
Mezzanine Capital
Entrepreneurial Efforts
Goldhirsh Foundation

4. @shaunanep
@LA2050
@GoldhirshFdn
Goldhirsh Foundation

5. @shaunanep
@LA2050
@GoldhirshFdn
The Problem
Goldhirsh Foundation
Awesome people.
Cool stuff.

6. @shaunanep
@LA2050
@GoldhirshFdn
LA2050
LA2050

7. @shaunanep
@LA2050
@GoldhirshFdn
Our Solution
LA2050
Shared Vision Track Progress Collaborate Capital Development

8. @shaunanep
@LA2050
@GoldhirshFdn
Research
+ Reporting
1. Where we are today.
LA2050

9. 1. Where we are today. Along eight key indicators of human development.
@shaunanep
@LA2050
@GoldhirshFdn
LA2050
Research
+ Reporting

10. @shaunanep
@LA2050
@GoldhirshFdn
1. Where we are today.
VOTING RATES BY EDUCATION LEVEL
Small increases in education levels
significantly increase voter participation rates.
HIGH SCHOOL
COLLEGE GRADUATE
GRADUATE DEGREE
1 IN 12 VOTE
1 IN 3 VOTE
3 IN 4 VOTE
9 IN 10 VOTE
LESS THAN HIGH SCHOOL
LA2050
Research
+ Reporting

11. @shaunanep
@LA2050
@GoldhirshFdn
1. Where we are today.
2,185
TONS
1,503
TONS
1,004
TONS
2,025
TONS
2006 2008 2009 201120072005
CLEAN TRUCKS REGULATIONS
Diesel particulate matter emissions by year
New regulations to curb emissions of diesel
particulate matter are already showing promise.
At the Los Angeles & Long Beach port complex,
diesel
emissions
have been
reduced
by 80%
since 2007.
1,565
TONS
313
TONS
LA2050
Research
+ Reporting

12. @shaunanep
@LA2050
@GoldhirshFdn
1. Where we are today.
TOP QUINTILE
WEALTHY
52% OF TOTAL INCOME
FOURTH QUINTILE
UPPER MIDDLE CLASS
22% OF TOTAL INCOME
INCOME BY QUINTILES
WHO GETS THE BIGGEST PIECE OF THE PIE?
In Los Angeles County
the wealthiest 20% of
households receive
more income than the
other 80% of
households combined.
Put another way, the
county’s wealthiest
640,000 families earn
more income than over
2 million households
combined.
BOTTOM QUINTILE
POOR
3% OF TOTAL INCOME
SECOND QUINTILE
WORKING CLASS
8% OF TOTAL INCOME
THIRD QUINTILE
MIDDLE CLASS
14% OF TOTAL INCOME
LA2050
Research
+ Reporting

13. @shaunanep
@LA2050
@GoldhirshFdn
1. Where we are today.
2. Where we are headed if we
continue along this path.
LA2050
Research
+ Reporting 2014

14. @shaunanep
@LA2050
@GoldhirshFdn
1. Where we are today.
2. Where we are headed if we
continue along this path.
LA2050
Research
+ Reporting 2014 2050

15. @shaunanep
@LA2050
@GoldhirshFdn
LA2050
1. Where we are today.
2. Where we are headed if we
continue along this path.
3. How can we change this picture?
LA2050

16. @shaunanep
@LA2050
@GoldhirshFdn
Shared Vision
Why?
We believe that in order to track and drive progress, Angelenos must first be united by a shared
vision of success for the region.
LA2050

17. @shaunanep
@LA2050
@GoldhirshFdn
LA2050 Goals
LA is the best place to CREATE
LA2050

18. @shaunanep
@LA2050
@GoldhirshFdn
LA2050 Goals
LA is the best place to CREATE
!
LA is the best place to CONNECT
!
LA2050

19. @shaunanep
@LA2050
@GoldhirshFdn
LA2050 Goals
LA is the best place to CREATE
!
LA is the best place to CONNECT
!
LA is the best place to LEARN
LA2050

20. @shaunanep
@LA2050
@GoldhirshFdn
LA2050 Goals
LA is the best place to CREATE
!
LA is the best place to CONNECT
!
LA is the best place to LEARN
!
LA is the best place to PLAY
!
!
LA2050

21. @shaunanep
@LA2050
@GoldhirshFdn
LA2050 Goals
LA is the best place to CREATE
!
LA is the best place to CONNECT
!
LA is the best place to LEARN
!
LA is the best place to PLAY
!
LA is the healthiest place to LIVE
LA2050

22. @shaunanep
@LA2050
@GoldhirshFdn
LA is the best place to CREATE
LA2050

23. @shaunanep
@LA2050
@GoldhirshFdn
LA is the best place to CONNECT
LA2050

24. @shaunanep
@LA2050
@GoldhirshFdn
LA is the best place to LEARN
LA2050

25. @shaunanep
@LA2050
@GoldhirshFdn
LA is the best place to PLAY
LA2050

26. @shaunanep
@LA2050
@GoldhirshFdn
LA is the healthiest place to LIVE
LA2050

27. @shaunanep
@LA2050
@GoldhirshFdn
LA2050

28. @shaunanep
@LA2050
@GoldhirshFdn
MY LA2050
If Angeleno’s do not like what
projections are saying about our
future, then we as citizens,
organizations, stakeholders, and
policymakers can work together
towards a more successful Los
Angeles – one that empowers us and
takes full advantage of the potential
our region holds.
LA2050

29. @shaunanep
@LA2050
@GoldhirshFdn
MY LA2050
$1M in funding
279 Submissions
70,000 Votes
10 Winners
$4M+ in follow on funding
LA2050

30. @shaunanep
@LA2050
@GoldhirshFdn
MY LA2050
LA2050

31. @shaunanep
@LA2050
@GoldhirshFdn
MY LA2050 REPORT
www.LA2050.org
4
WHAT HAPPENS WHEN YOU CROWDSOURCE
$1,000,000FOR SOCIAL CHANGE IN LOS ANGELES?
We asked the community to dream up the most innovative, imaginative ideas on how to improve the future of Los Angeles. Here is
what we learned:
1. ANGELENOS COLLABORATE.
The collective spirit of Angelenos was evident, as a majority of submissions proposed collaboration with others, with nearly a
quarter of the proposals coming from an existing partnership.
2. ANGELENOS ARE EAGER AND READY TO TEST NEW IDEAS.
44 percent of submissions were pilot stage projects, testing a new idea on a small scale in order to prove feasibility of a concept.
3. ANGELENOS HAVE A SIGNIFICANT APPETITE FOR CHANGE IN THE WAY WE CONNECT
WITH EACH OTHER.
73 percent of submissions sought to increase / improve Angelenos’ daily connections with one another (where, when, and how).
4. ANGELENOS ARE MOST PASSIONATE ABOUT EDUCATION.
Education received the most submissions of any category.
5. TO IDENTIFY CREATIVE, ORIGINAL SOLUTIONS THAT ARE UNIQUELY LOS ANGELES –
ASK LOS ANGELES.
From pop-up artisanal villages to market makeovers, organizations submitted original ideas that felt distinctively “Los Angeles.”
Here are the key trends which emerged from submissions (click on the icon to learn more):
YOUTH
ENGAGEMENT
SHARING
ECONOMY
PUBLIC
SPACE
POP-UP/
MOBILE
TECHNOLOGY DESIGN/
INNOVATION
STORYTELLINGSOCIAL ENTERPRISE &
ARTPRENEURS
LA2050
AMPLIFIERSTRANSPORTATION
Finding 1
Collaboration is key.
LA2050
MY LA2050
Report

32. @shaunanep
@LA2050
@GoldhirshFdn
MY LA2050 REPORT
www.LA2050.org
4
WHAT HAPPENS WHEN YOU CROWDSOURCE
$1,000,000FOR SOCIAL CHANGE IN LOS ANGELES?
We asked the community to dream up the most innovative, imaginative ideas on how to improve the future of Los Angeles. Here is
what we learned:
1. ANGELENOS COLLABORATE.
The collective spirit of Angelenos was evident, as a majority of submissions proposed collaboration with others, with nearly a
quarter of the proposals coming from an existing partnership.
2. ANGELENOS ARE EAGER AND READY TO TEST NEW IDEAS.
44 percent of submissions were pilot stage projects, testing a new idea on a small scale in order to prove feasibility of a concept.
3. ANGELENOS HAVE A SIGNIFICANT APPETITE FOR CHANGE IN THE WAY WE CONNECT
WITH EACH OTHER.
73 percent of submissions sought to increase / improve Angelenos’ daily connections with one another (where, when, and how).
4. ANGELENOS ARE MOST PASSIONATE ABOUT EDUCATION.
Education received the most submissions of any category.
5. TO IDENTIFY CREATIVE, ORIGINAL SOLUTIONS THAT ARE UNIQUELY LOS ANGELES –
ASK LOS ANGELES.
From pop-up artisanal villages to market makeovers, organizations submitted original ideas that felt distinctively “Los Angeles.”
Here are the key trends which emerged from submissions (click on the icon to learn more):
YOUTH
ENGAGEMENT
SHARING
ECONOMY
PUBLIC
SPACE
POP-UP/
MOBILE
TECHNOLOGY DESIGN/
INNOVATION
STORYTELLINGSOCIAL ENTERPRISE &
ARTPRENEURS
LA2050
AMPLIFIERSTRANSPORTATION
Finding 1
Collaboration is key.
Finding 2
Angelenos are eager to test new ideas.
LA2050
MY LA2050
Report

33. @shaunanep
@LA2050
@GoldhirshFdn
MY LA2050 REPORT
www.LA2050.org
4
WHAT HAPPENS WHEN YOU CROWDSOURCE
$1,000,000FOR SOCIAL CHANGE IN LOS ANGELES?
We asked the community to dream up the most innovative, imaginative ideas on how to improve the future of Los Angeles. Here is
what we learned:
1. ANGELENOS COLLABORATE.
The collective spirit of Angelenos was evident, as a majority of submissions proposed collaboration with others, with nearly a
quarter of the proposals coming from an existing partnership.
2. ANGELENOS ARE EAGER AND READY TO TEST NEW IDEAS.
44 percent of submissions were pilot stage projects, testing a new idea on a small scale in order to prove feasibility of a concept.
3. ANGELENOS HAVE A SIGNIFICANT APPETITE FOR CHANGE IN THE WAY WE CONNECT
WITH EACH OTHER.
73 percent of submissions sought to increase / improve Angelenos’ daily connections with one another (where, when, and how).
4. ANGELENOS ARE MOST PASSIONATE ABOUT EDUCATION.
Education received the most submissions of any category.
5. TO IDENTIFY CREATIVE, ORIGINAL SOLUTIONS THAT ARE UNIQUELY LOS ANGELES –
ASK LOS ANGELES.
From pop-up artisanal villages to market makeovers, organizations submitted original ideas that felt distinctively “Los Angeles.”
Here are the key trends which emerged from submissions (click on the icon to learn more):
YOUTH
ENGAGEMENT
SHARING
ECONOMY
PUBLIC
SPACE
POP-UP/
MOBILE
TECHNOLOGY DESIGN/
INNOVATION
STORYTELLINGSOCIAL ENTERPRISE &
ARTPRENEURS
LA2050
AMPLIFIERSTRANSPORTATION
Finding 1
Collaboration is key.
Finding 2
Angelenos are eager to test new ideas.
!
Finding 3
Appetite for change in the way we connect
with each other.
LA2050
MY LA2050
Report

34. @shaunanep
@LA2050
@GoldhirshFdn
MY LA2050 REPORT
www.LA2050.org
4
WHAT HAPPENS WHEN YOU CROWDSOURCE
$1,000,000FOR SOCIAL CHANGE IN LOS ANGELES?
We asked the community to dream up the most innovative, imaginative ideas on how to improve the future of Los Angeles. Here is
what we learned:
1. ANGELENOS COLLABORATE.
The collective spirit of Angelenos was evident, as a majority of submissions proposed collaboration with others, with nearly a
quarter of the proposals coming from an existing partnership.
2. ANGELENOS ARE EAGER AND READY TO TEST NEW IDEAS.
44 percent of submissions were pilot stage projects, testing a new idea on a small scale in order to prove feasibility of a concept.
3. ANGELENOS HAVE A SIGNIFICANT APPETITE FOR CHANGE IN THE WAY WE CONNECT
WITH EACH OTHER.
73 percent of submissions sought to increase / improve Angelenos’ daily connections with one another (where, when, and how).
4. ANGELENOS ARE MOST PASSIONATE ABOUT EDUCATION.
Education received the most submissions of any category.
5. TO IDENTIFY CREATIVE, ORIGINAL SOLUTIONS THAT ARE UNIQUELY LOS ANGELES –
ASK LOS ANGELES.
From pop-up artisanal villages to market makeovers, organizations submitted original ideas that felt distinctively “Los Angeles.”
Here are the key trends which emerged from submissions (click on the icon to learn more):
YOUTH
ENGAGEMENT
SHARING
ECONOMY
PUBLIC
SPACE
POP-UP/
MOBILE
TECHNOLOGY DESIGN/
INNOVATION
STORYTELLINGSOCIAL ENTERPRISE &
ARTPRENEURS
LA2050
AMPLIFIERSTRANSPORTATION
Finding 1
Collaboration is key.
Finding 2
Angelenos are eager to test new ideas.
!
Finding 3
Appetite for change in the way we connect
with each other.
!
Finding 4
Education is of paramount importance.
!
LA2050
MY LA2050
Report

35. @shaunanep
@LA2050
@GoldhirshFdn
MY LA2050 REPORT
www.LA2050.org
4
WHAT HAPPENS WHEN YOU CROWDSOURCE
$1,000,000FOR SOCIAL CHANGE IN LOS ANGELES?
We asked the community to dream up the most innovative, imaginative ideas on how to improve the future of Los Angeles. Here is
what we learned:
1. ANGELENOS COLLABORATE.
The collective spirit of Angelenos was evident, as a majority of submissions proposed collaboration with others, with nearly a
quarter of the proposals coming from an existing partnership.
2. ANGELENOS ARE EAGER AND READY TO TEST NEW IDEAS.
44 percent of submissions were pilot stage projects, testing a new idea on a small scale in order to prove feasibility of a concept.
3. ANGELENOS HAVE A SIGNIFICANT APPETITE FOR CHANGE IN THE WAY WE CONNECT
WITH EACH OTHER.
73 percent of submissions sought to increase / improve Angelenos’ daily connections with one another (where, when, and how).
4. ANGELENOS ARE MOST PASSIONATE ABOUT EDUCATION.
Education received the most submissions of any category.
5. TO IDENTIFY CREATIVE, ORIGINAL SOLUTIONS THAT ARE UNIQUELY LOS ANGELES –
ASK LOS ANGELES.
From pop-up artisanal villages to market makeovers, organizations submitted original ideas that felt distinctively “Los Angeles.”
Here are the key trends which emerged from submissions (click on the icon to learn more):
YOUTH
ENGAGEMENT
SHARING
ECONOMY
PUBLIC
SPACE
POP-UP/
MOBILE
TECHNOLOGY DESIGN/
INNOVATION
STORYTELLINGSOCIAL ENTERPRISE &
ARTPRENEURS
LA2050
AMPLIFIERSTRANSPORTATION
Finding 1
Collaboration is key.
Finding 2
Angelenos are eager to test new ideas.
!
Finding 3
Appetite for change in the way we connect
with each other.
!
Finding 4
Education is of paramount importance.
!
Finding 5
To find solutions for LA, you must ask LA.
LA2050
MY LA2050
Report

36. @shaunanep
@LA2050
@GoldhirshFdn
LA2050
But we all know why we are here.

37. @shaunanep
@LA2050
@GoldhirshFdn
How can elements of design thinking
help create innovative solutions to fix
the broken food system?
LA2050

38. Degree Project [Preview 1] by Wells Riley
@shaunanep
@LA2050
@GoldhirshFdn
LA2050

39. The 5 stages that form Design Thinking (as developed by Stanford Design School)
@shaunanep
@LA2050
@GoldhirshFdn
LA2050

40. @shaunanep
@LA2050
@GoldhirshFdn
LA2050

41. @shaunanep
@LA2050
@GoldhirshFdn
The Problem:
Food Deserts
Largely white neighborhoods have three “times as many
supermarkets as Black neighborhoods and nearly twice as many
markets as Latino neighborhoods in Los Angeles.”
LA2050

42. @shaunanep
@LA2050
@GoldhirshFdn
Design + Food = Health
Public Matters + Market Makeovers
!
The Problem:
Food Deserts
How might we increase
access to healthy foods in
food deserts?

43. @shaunanep
@LA2050
@GoldhirshFdn

44. @shaunanep
@LA2050
@GoldhirshFdn
Because of Market Makeovers, 10,000 residents
now have access to healthier, affordable food.

45. @shaunanep
@LA2050
@GoldhirshFdn
Design + Food = Health
LA Street Vendor Campaign
The Problem:
Food Deserts
LA2050
How might we provide
access to healthy food in
areas where access is low in
under resourced
communities?

46. @shaunanep
@LA2050
@GoldhirshFdn
LA2050
The legalization of street vending will bring 10,000 low income entrepreneurs into
the formal economy, and increase access to healthy food for thousands of residents.

47. @shaunanep
@LA2050
@GoldhirshFdn
Design + Food = Health
Guerilla Gardening
The Problem:
Food Deserts
LA2050
How might we provide
access to healthy food in
areas where access is low,
and the infrastructure is non
existent?

48. @shaunanep
@LA2050
@GoldhirshFdn
LA2050
The legalization of curb side gardening has truly shifted the culture of Los Angeles,
and brought the vision of Los Angeles as a “food forest” closer to reality than ever
before.

49. @shaunanep
@LA2050
@GoldhirshFdn
The Problem:
Food Deserts +
Low Access
to Park Space
LA2050

50. @shaunanep
@LA2050
@GoldhirshFdn
Design + Food = Health
LA Open Acres
The Problem:
Food Deserts +
Low Access
to Park Space
LA2050
How might we provide
access to green space in
areas where access is low?

51. @shaunanep
@LA2050
@GoldhirshFdn
LA2050
LA Open Acres is facilitating the transformation of the city’s thousands of acres of
vacant and underutilized lands into vibrant green, public places that contribute to the
health and well-being of local residents.

52. @shaunanep
@LA2050
@GoldhirshFdn
LA2050

53. @shaunanep
@LA2050
@GoldhirshFdn
LA2050
When we think of cities, we think of buildings and skyscrapers. But cities are primarily
about people. They’re about where people go and where they meet – that’s the core
of how cities work. And for the people, even more important than the buildings are the
public spaces in between them. That is what makes cities come alive. The central
question I ask myself is, ‘What makes a public space work? What is it about unsuccessful
places that keeps people away?’
!
!
-Amanda Burden, Director of New York City’s Department of City Planning
“
”
LA2050

54. @shaunanep
@LA2050
@GoldhirshFdn
LA2050
How can elements of design thinking
help create solutions for the future of
Los Angeles as it pertains to…
LA2050

55. @shaunanep
@LA2050
@GoldhirshFdn
PUBLIC SPACE?
CicLAvia
LA2050

56. @shaunanep
@LA2050
@GoldhirshFdn
CONNECTING NEIGHBORHOODS?
LA Commons + CicLAvia
LA2050

57. @shaunanep
@LA2050
@GoldhirshFdn
LA2050
Hammer Museum’s Arts Restore LA
ECONOMIC
VITALITY
LA2050

58. @shaunanep
@LA2050
@GoldhirshFdn
No Right Brain Left Behind +
Green Dot Public Schools
EDUCATION
LA2050
EDUCATION

59. @shaunanep
@LA2050
@GoldhirshFdn
LA2050
How will design thinking help you build the city of your dreams?
LA2050

60. @shaunanep
@LA2050
@GoldhirshFdn
My Journey.

61. @shaunanep
@LA2050
@GoldhirshFdn
My Journey.

62. @shaunanep
@LA2050
@GoldhirshFdn
My Journey.

63. @shaunanep
@LA2050
@GoldhirshFdn
My Journey.
How might we design food policies that reflect
the values and ethics of the people?

64. @shaunanep
@LA2050
@GoldhirshFdn
My Journey.

65. @shaunanep
@LA2050
@GoldhirshFdn
My Journey.
Understanding Public Calls for Labeling of
Genetically Modified Foods
Analysis of a Public Deliberation on Genetically Modified Salmon

66. @shaunanep
@LA2050
@GoldhirshFdn
My Journey.

67. @shaunanep
@LA2050
@GoldhirshFdn
My Journey.

68. @shaunanep
@LA2050
@GoldhirshFdn
My Journey.

69. @shaunanep
@LA2050
@GoldhirshFdn
My Journey.

70. @shaunanep
@LA2050
@GoldhirshFdn
My Journey.

71. @shaunanep
@LA2050
@GoldhirshFdn
My Journey.

72. @shaunanep
@LA2050
@GoldhirshFdn
My Journey.

73. @shaunanep
@LA2050
@GoldhirshFdn
My Journey.

74. @shaunanep
@LA2050
@GoldhirshFdn
My Journey.

75. @shaunanep
@LA2050
@GoldhirshFdn
My Journey.
How might we design a better lunchroom?

76. @shaunanep
@LA2050
@GoldhirshFdn
My Journey.
1. Discover.
Learn from the students.
Learn from experts.
Practice empathy in context by experiencing the lunchroom for myself.
Communicate findings.
2. Ideate.
3. Prototype.

77. @shaunanep
@LA2050
@GoldhirshFdn
My Journey.

78. @shaunanep
@LA2050
@GoldhirshFdn
My Journey.
1. Shorter lines.
2. Menus available in advance.
3. More than twenty minutes to eat.
4. Vegetarian options.
5. Transparency around ingredients and calories.

79. @shaunanep
@LA2050
@GoldhirshFdn
My Journey.
How might we enable teachers to
include gardening and nutrition
in the daily curriculum?

80. @shaunanep
@LA2050
@GoldhirshFdn
My Journey.

81. @shaunanep
@LA2050
@GoldhirshFdn
My Journey.

82. @shaunanep
@LA2050
@GoldhirshFdn
My Journey.

83. @shaunanep
@LA2050
@GoldhirshFdn
My Journey.
Thank you!
shauna@goldhirshfoundation.org

84. @shaunanep
@LA2050
@GoldhirshFdn
My Journey.
Oh, and we are hiring this summer.
la2050.org/jobs
…need convincing?

85. @shaunanep
@LA2050
@GoldhirshFdn
My Journey.