Social Media Best Practices Final
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The document is a presentation on social media best practices. It discusses what social media is, why businesses should use social media, and how to develop a social media plan and strategy. It provides tips on using different social media platforms like blogs, Twitter, Facebook, LinkedIn, YouTube and online communities. It emphasizes the importance of sharing valuable content, engaging with customers, and measuring social media efforts.
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Social Media Best Practices Final
- 1. Social Media Best Practices MarketingProfs Digital Marketing Forum 2011 Jeffrey L. Cohen, Social Media Marketing Manager Austin TX Howard, Merrell & Partners
- 2. @jeffreylcohen @sharonmostyn @abelniak
- 3. What is Social Media? Jeffrey L. Cohen, Social Media Marketing Manager Howard, Merrell & Partners
- 10. Why Social Media? Jeffrey L. Cohen, Social Media Marketing Manager Howard, Merrell & Partners
- 14. • Leverage expertise and content • Expands presence • Helps search results • Build business Jeffrey L. Cohen, Social Media Marketing Manager Howard, Merrell & Partners
- 15. It All Starts with a Plan Jeffrey L. Cohen, Social Media Marketing Manager Howard, Merrell & Partners
- 16. • Discovery • Goals • Content • Measurement Jeffrey L. Cohen, Social Media Marketing Manager Howard, Merrell & Partners
- 17. But I Have a Website Jeffrey L. Cohen, Social Media Marketing Manager Howard, Merrell & Partners
- 21. • Message must be clear • Site must be professional • Organize like a customer • Provide clear paths Jeffrey L. Cohen, Social Media Marketing Manager Howard, Merrell & Partners
- 22. To Blog or Not to Blog Jeffrey L. Cohen, Social Media Marketing Manager Howard, Merrell & Partners
- 30. • Blog on your own domain • Commit to blogging • Create editorial calendar • Answer questions Jeffrey L. Cohen, Social Media Marketing Manager Howard, Merrell & Partners
- 31. Tweeting Tweets on Twitter Jeffrey L. Cohen, Social Media Marketing Manager Howard, Merrell & Partners
- 40. • Share information of value • Follow people of interest • Be consistent • Ask and answer questions Jeffrey L. Cohen, Social Media Marketing Manager Howard, Merrell & Partners
- 41. Facing Up to Facebook Jeffrey L. Cohen, Social Media Marketing Manager Howard, Merrell & Partners
- 46. • Share content on Page • All customer touch points • Offer value to followers • Specials okay Jeffrey L. Cohen, Social Media Marketing Manager Howard, Merrell & Partners
- 47. The Business of LinkedIn Jeffrey L. Cohen, Social Media Marketing Manager Howard, Merrell & Partners
- 51. • Profiles are the beginning • Connect with others • Find groups of interest • Share content appropriately Jeffrey L. Cohen, Social Media Marketing Manager Howard, Merrell & Partners
- 52. Communities Jeffrey L. Cohen, Social Media Marketing Manager Howard, Merrell & Partners
- 56. • Build loyalty, advocacy • Encourage sharing • Huge cost savings • Capture all conversations Jeffrey L. Cohen, Social Media Marketing Manager Howard, Merrell & Partners
- 57. More Than 2 Billion YouTube Views Per Day Jeffrey L. Cohen, Social Media Marketing Manager Howard, Merrell & Partners
- 61. • Branded channel • Best video hosting • More video views • Moderate comments Jeffrey L. Cohen, Social Media Marketing Manager Howard, Merrell & Partners
- 62. Resources • http://www.dpgraph.com • http://twitter.com/#!/methodtweet • http://www.boredofsouthsea.co.uk • http://wthashtag.com • http://www.freshbooks.com • http://twitter.com/#!/ducttape/smallbiz • http://www.riverpoolsandspas.com/blog • http://wefollow.com • http://blog.hubspot.com • http://www.facebook.com/Cisco • http://www.blogsouthwest.com • http://www.facebook.com/WaltDisneyWorld • http://blog.blueskyfactory.com • http://www.facebook.com/7NEWS • http://blogs.indium.com • http://www.facebook.com/PrecisePet • http://www.fiskateers.com/blog • http://communities.ptc.com • http://twitter.com/#!/marketingprofs • http://www.moneymindedmoms.com • http://twitter.com/#!/mackcollier • http://thinkpassenger.com • http://twitter.com/#!/starbucks • http://www.youtube.com/cisco • http://twitter.com/#!/1stmarinerbank • http://www.youtube.com/storm
- 63. Austin Photos • Chuy’s: http://www.flickr.com/photos/tadsonbussey/91067875/ • Sandy’s Frozen: http://www.flickr.com/photos/tadsonbussey/91068479/ • Austin Motel: http://www.flickr.com/photos/mroczknj/3594236112/ • County Line: http://www.flickr.com/photos/amanderson/4381092048/ • Spec’s: http://www.flickr.com/photos/orangecracker/2091162589/ • The Hideout: http://www.flickr.com/photos/potteryandeverythingelse/ 2542621695/ • Matt’s Famous: http://www.flickr.com/photos/bill78704/4274310187/ • Big Tex: http://www.flickr.com/photos/technosailor/3357067236/ • Groovy Mechanics: http://www.flickr.com/photos/mag3737/514032194/ • Magnolia Cafe: http://www.flickr.com/photos/lenore-m/2080145542/ • Bone Shack: http://www.flickr.com/photos/smason/1216343450/ • Pig: http://www.flickr.com/photos/smason/166946415/
- 64. THANKS! @jeffreylcohen @sharonmostyn @abelniak