Here is a look at some of the amazing projects I have worked on.

1. SHARON MOORE
Marketing Specialist with a Passion for Social Media, Public Relations, and Hospitality
Marketing is a constantly changing environment.
As a professional in the marketing world, I know
how important it is to be creative, innovative, and
open to new ideas. Utilizing marketing techniques
with social media platforms, I assist clients in
increasing their traffic while lowering their costs.
This portfolio illustrates many of the projects that I
have worked on, which include:
In This Portfolio:
Organizations

Projects I have Coordinated

Media Outlets I have
worked with

Social Media Experience

Blog Posts I have Written

Press Releases I have
Written

Recommendation's

2. PUBLIC RELATIONS
SeaWorld Orlando
As the Public Relations Intern for SeaWorld Orlando, I have had the opportunity to
gain experience through working with different departments on a variety of projects,
which include:

Maintaining Overall Media
Coverage for SeaWorld Orlando

Maintaining the Press Release
Distribution Blog

Creating and Maintaining a Blog
Calendar for InsideSeaWorld.com
and InsideConservation.com



Drafting and Publishing Blog Posts 
for InsideSeaWorld.com and
InsideConservation.com

Drafting and Distribution Press
Releases to the Media
Escorting Media Through
SeaWorld, Aquatica, SeaWorld’s
WaterPark, and Discovery Cove

Maintaining and Updating
SeaWorld Media Contact List
Assisting with SeaWorld Social
Media, Including Facebook,
Twitter, Pinterest, and Instagram.
Distributing Press Materials to
Media Outlets as Needed

3. PUBLIC RELATIONS
SeaWorld Orlando - Antarctica: Empire of the Penguin
A
Antarctica: Empire of the Penguin
Construction Tour
 Media Attended: 50 Outlets
 Total Viewership: 24,066,635
Antarctica: Empire of the Penguin
Media Day
 Media Attended: 120 Outlets
 Total Viewership: 160,972,095
ntarctica: Empire of the Penguin is the
largest expansion in SeaWorld’s history
and includes the all-new attraction, restaurant,
and merchandise locations. As a member of the
public relations team, I helped generate
excitement for this attraction by organizing two
major media events: construction tours of
Antarctica and pre-opening media previews.
Representatives in attendance included local
and national television stations, local and
national newspapers, and key bloggers. Since
the grand opening, I continue to host media at
Antarctica through tours and events.
Antarctica: Empire of the
Penguin Media Tours

4. PUBLIC RELATIONS
SeaWorld Orlando—Events
Antarctica/ Summer Nights Kick-Off Event
When the sun goes down at SeaWorld Orlando, a whole new world is revealed! To
kick-off Summer Nights at SeaWorld, I coordinated an event for our local bloggers
who focus on family and theme parks. These bloggers experienced all the unique
offerings that Summer Nights has to offer, including: Sea Lions Tonite, Shamu Rocks,
and the all-new Antarctica: Empire of the Penguin.

Number of Outlets Attended: 29

Total Viewership: 250,000+

5. PUBLIC RELATIONS
SeaWorld Orlando—Media Outlets I Have Worked With:

WESH 2 News

MiceChat.com

The Mom Maven

WFTS—Action News

Theme Park Insider

Dr. Mommy

WOFL—My Fox Orlando

Central Florida Top 5

My Sentiments ExactLee

Examiner.com

Behind the Thrills

Double Duty Mommy

USA Today—Sarah and
Leah Sekulka

The Disney Blog

The Mom Buzz

Orlando Informer

Not Your Typical Mommy

Orlando Attractions
Magazine

Theme Park Review

Miami Mommy Savings

Tampa Bay Times

Thrill Geek

Zannaland.com

The Orlando Sentinel

AllEars,net


InsidetheMagic.net
The Central Florida
Future
Circulation: 7,000
Unique Monthly
Visitors: 54,938
Viewership: 82,792
Revenue: $32,047

6. SOCIAL MEDIA
SeaWorld Orlando
A
s a member of the
SeaWorld Orlando
public relations team, I have
the opportunity to strategize
and implement ideas on
several of our social media
pages, including Facebook,
Twitter, and Instagram. During
one week in particular, my
posts contributed to one of the
largest increases in social
media activity for the Facebook
pages of SeaWorld Orlando,
Discovery Cove, and Aquatica,
SeaWorld’s Waterpark.

7. BLOG POSTS
SeaWorld Orlando
Hidden Secrets at SeaWorld Orlando’s
Antarctica: Empire of the Penguin
For those who have already experienced Antarctica: Empire of
the Penguin, did you know that there are hidden elements
throughout this all-new attraction? For example, this hidden Shamu is etched into the
10 to 50-foot glaciers, but do
you know where? Even to a
skillful eye, this killer whale is
tough to uncover. Were you
able to find it? SPOILER
ALERT: stop reading if you
want to find it on your own.
And read on if you want to find out where.
The secret Shamu is hidden behind South Pole Beverages in
the plaza area of Antarctica: Empire of the Penguin shown
below! If you already knew that, then you have a really sharp
eye!
This is not the only hidden
gem inside of Antarctica: Empire of the Penguin.
You can also find a king
penguin carved into the
rockwork somewhere at
Antarctica: Empire of The
Penguin. The next time
you’re at Antarctica see if you can spot it. Stay tuned to
the SeaWorld Orlando Facebook page for more Penguin Puzzlers and to find out the location of the hidden king penguin.
Antarctica: Empire of the
Penguin – Now Open –
will transport you into a
rarely seen, icy world.
You’ll feel the majestic
grandeur of the South
Pole and see it through
the eyes of a hero penguin named Puck on a first-of-its-kind family ride. You’ll explore a massive penguin colony in an expanse that envelops
you in cool extremes, both above and below the penguins’ icy
world. It’s a must-see, one-of-a-kind theme park experience
only at SeaWorld in Orlando.
A Sampling of the Amazing Food from
Antarctica: Empire of the
Penguin
In 1959, 12 countries signed the
Antarctic Treaty, which
preserved the continent of
Antarctica for peaceful purposes
only. Since 1959, the number of
countries that have signed the
treaty has grown to 50. With so
many countries a part of this beautiful continent, the cuisine
that can be found there is quite diverse. This diversity
inspired the menu for
Expedition Café, our new,
marketplace style restaurant in
Antarctica: Empire of the
Penguin. Here is a sneak peek
at some of the delicious food
that you will find on your
expedition:
The American station features: Southern fried or savory
baked chicken and your choice
of mashed potatoes and
“… diversity
gravy, baked macaroni and
cheese, french fries, corn on the
inspired the
cob, and biscuits.
menu for
Expedition Café
The Asian station includes
popular Asian cuisine such
as: pepper steak, orange
chicken, gluten free teriyaki
chicken, shrimp lo mein, rice and, of course, a fortune cookie
that feature customized fortunes at Antarctica!
The Italian station is filled with hearty pasta dishes, such
as: spaghetti and
meatballs, italian
sausage sandwich
platter and garden
lasagna.
And for our junior
explorers, each station
features a customizable Shamu kids meal for just $5.99!
Antarctica: Empire of the Penguin – opening this Friday! – will
transport you into a rarely seen, icy world. You’ll feel the
majestic grandeur of the South Pole and see it through the
eyes of a hero penguin named Puck on an exhilarating, firstof-its-kind family ride. You’ll explore a massive penguin
colony in an expanse that envelops you in cool extremes,
both above and below the penguins’ icy world. It’s a mustsee, one-of-a-kind theme park experience only at SeaWorld
in Orlando, officially opening on May 24.

8. BLOG POSTS
SeaWorld Orlando
SeaWorld Orlando and Southwest Airlines
Debut New Penguin One Plane
Summer Nights at SeaWorld Orlando Starts
This Weekend
Did you know that penguins can now fly? It’s
true, with the introduction of Penguin One—a
Boeing 737-700 featuring images of one of
our most iconic and beloved animals, penguins! Earlier this morning, we marked our
25-year partnership with Southwest Airlines by revealing this new aircraft at a ceremony at Orlando International Airport (MCO).
When the sun goes down at SeaWorld Orlando, a new world of fun
and adventure comes to
life.Summer Nights at SeaWorld
Orlando is a nighttime spectacular
that includes incredible shows, an
all-new attraction, thrilling coasters under the stars, and a nightly Shamu show that ends
with a bang. During Summer
Nights –- June 22 through August 11 -- SeaWorld is open
until 10 p.m., providing even
more time for you to play.
In attendance were real penguins,
Southwest and SeaWorld Employees,
community members, and executives,
including Southwest Airlines Chairman, President, and CEO Gary Kelly,
and SeaWorld Parks & Entertainment
President and CEO, Jim Atchison.
The featured penguin species seen
on the aircraft is a gentoo, one of the species found at SeaWorld
Orlando’s all-new attraction, Antarctica:
Empire of the Penguin™. The attraction includes a first-of-its-kind family
ride that transports guests into the
penguins’ icy world, all seen through
the eyes of very special penguin Puck
– also a gentoo penguin!
This morning’s ceremony celebrated
the spirit of SeaWorld’s penguins in full
“Pete and Penny
“Tuxedo” theme, as attendees waved
Penguin, a pair of
black-and-white pom poms, enjoyed
Magallenic penguins,
black-and-white-themed snacks, and
cheered as Pete and Penny Penguin, a
christened the aircraft
pair of Magallenic penguins, christened
along with both
the aircraft along with both companies
companies CEOs.”
CEOs.
The plane, filled with Southwest and
SeaWorld Employees, will also make
stops in two other SeaWorld cities later
today, San Antonio and San Diego.
In celebration of Penguin One, for
three days only, Customers will receive a special offer when they book a
flight, hotel, and theme park vacation package for three or more
nights to select SeaWorld Parks in Orlando, San Diego, or San Antonio. Customers will save up to $100 per hotel reservation ($20 per
night) when using promotion code 72HRSEA at the time of booking.
VisitSouthwest.com for more details.
Enter for your chance to win special Penguin One goodies sent
straight to your home by visiting SeaWorld Orlando's "Dive Deeper" tab Facebook and entering for your chance to win our Weekly
FREEze Giveaway! For more information about our parks, visit SeaWorld Orlando or SeaWorld San Diego.
Headlining Summer Nights is
the all-new Antarctica: Empire
of the Penguin, where you can
experience the epic world of Antarctica through the eyes
of a special hero penguin named Puck.
Sea Lions Tonite, a hilarious, satirical show featuring
Clyde and Seamore spoofing the
other SeaWorld shows that will
“Sea Lions Tonite, a
have you in stitches.
hilarious, satirical show
Shamu Rocks, a larger-than-life
experience where guests watch
majestic killer whales perform
amazing behaviors choreographed to a rock-n-roll beat
featuring Clyde and
Seamore spoofing the
other SeaWorld shows that
will have you in stitches.”
New this year! Join the Party
with Shamu & Friends as
they dance the night away at
the front of the park’s Village
Square located at the front of
the park. The party begins
every night one hour prior to
park close and continues 30
minutes after park closing. The Party features an emcee
on stilts who fills the square with music that the whole
family can dance to, including popular line dancing songs
and party favorites. With countless bubbles floating overhead and music wafting through the air, this celebration of
summer is sure to provide non-stop fun for all ages.
Summer Nights at SeaWorld, plus the epic, new Antarctica: Empire of the Penguin – the coldest theme park attraction in Orlando – coupled with amazing admission offers
and values, makes the park a must-see for locals and
residents this summer. The best admission deals can be
found online at SeaWorldOrlando.com.

9. PRESS RELEASES
SeaWorld Orlando
Celebrate the Fourth of July at SeaWorld Orlando's Summer Nights
ORLANDO, Fla. (June 24, 2013) – Celebrate Independence Day at SeaWorld® with a special Fourth of July extravaganza and even
more Summer Nights fun next Thursday, July 4!
During Summer Nights, SeaWorld is open from 9 a.m. until 10 p.m. so there’s plenty of time to explore the sea’s mysteries,
learn about amazing animals, challenge thrilling rides and watch incredible shows.
What better way to celebrate the holiday than with traditional American fare? From July 3-6, a variety of all-American food
will be served along Bayside Pathway, including bacon cheeseburgers, foot-long hot dogs, BBQ pulled pork sandwiches
and kid meals, too.
And guests can enjoy the park even later on the Fourth of July. SeaWorld Orlando will be open until 11 p.m. giving families
more time to experience the all-new Antarctica: Empire of the Penguin, ride the coasters under the stars and enjoy the
amazing Summer Nights shows, Sea Lions Tonite and Shamu Rocks.
There’s no other place to get your fireworks fix than at SeaWorld’s Fourth of July celebration during Summer Nights!
Beginning at 9:30 p.m., there will be an extraordinary performance at SeaWorld’s Bayside Stadium
by SeaWorld Celebration Singers, an ensemble group of singers and a nine-piece band, who will perform a variety of
popular music ranging from traditional marches and patriotic tunes to classical favorites. The Fourth of July
celebration culminates with awe-inspiring fireworks at 10 p.m.
Additional details:
Headlining Summer Nights is the all-new Antarctica: Empire of the Penguin, where guests can experience the epic world
of Antarctica through the eyes of a special hero penguin named Puck; and Sea Lions Tonite, a hilarious, satirical show
featuring Clyde and Seamore spoofing the other daytime SeaWorld shows that will have everyone in stitches.
New this year! Join the Party with Shamu & Friends as they dance the night away at the front of the park’s Village Square.
The Party features an emcee on stilts who fills the square with music that the whole family can dance to, including popular
line dancing songs and party favorites. With countless bubbles floating overhead and music wafting through the air, this
celebration of summer is sure to provide non-stop fun for all ages! The Party begins every night one hour prior to park close
and continues 30 minutes after park closing.
Rock the night away with Shamu during a spectacular killer whale show with more flash – and certainly more splash – than
a rock concert! Shamu Rocks is a high-energy celebration of unprecedented proportions, combining awe-inspiring killer
whales with a stunning light show, water fountain display and music from some of the hottest rock stars in the industry. And
new this year is an electrifying twist on this classic favorite! The final Shamu Rocks show of the night includes a rockin'
fireworks finale will light up the night sky.
For more information go to SeaWorldOrlando.com.
-- SeaWorld --

10. PRESS RELEASE
PRESS RELEASES
SeaWorld Orlando
SeaWorld Orlando
Celebrate the Fourth of July at SeaWorld Orlando's Summer Nights
Broadcast Coverage: 7 hits

Estimated Viewership: 188,972

Estimated Ad Value: $77,106.15
Online Coverage: 33 Posts

Estimated Viewership: 16,625,712

11. PRESS RELEASES
SeaWorld Orlando
SeaWorld Orlando Animal Rescue Team Returned Three Sea Turtles This Morning
June 27, 2013 (Orlando, Fla.) – Three Kemp’s Ridley sea turtles were returned to Playalinda Beach at Canaveral National Seashore in Titusville on Florida’s central east coast, this morning after rehabilitating at SeaWorld Orlando for several
months.
The sea turtles were part of 36 brought to SeaWorld Orlando on December 23, 2012, by the U.S. Coast Guard, after being rescued from cold stress just off the coast of Cape Cod, Mass. Due to the effects of cold stress, two of the turtles developed pneumonia and the third had small wounds to its carapace. As of today, 34 of the 36 sea turtles have been returned.
The Kemp’s Ridley sea turtles measured approximately 70 inches in length and weighed 7 – 10 pounds, all gaining approximately 3-6 pounds while in SeaWorld’s care.
After being medically cleared for today’s return, the park’s Animal Rescue Team transported the turtles to Playalinda
Beach at Florida’s Canaveral National Seashore.
In collaboration with the government and other members of accredited stranding networks, SeaWorld Parks & Entertainment operates one of the world’s most respected programs to rescue ill and injured marine animals, with the goal to rehabilitate and return to the waters. SeaWorld animal experts have helped more than 22,000 animals in need - ill, injured,
orphaned and abandoned - for more than four decades.
So far this year, SeaWorld Orlando has rescued 45 sea turtles and returned 35.
If you see an injured marine animal, you can help by calling the FWC hotline at 1(888) 404-3922 or by dialing *FWC on a
cellular device.
All turtle rescue footage produced by SeaWorld under FWS Permit Number MA7701911
Photo caption: SeaWorld Orlando’s Animal Rescue Team today returned three Kemp’s Ridley sea turtles to the waters
at Canaveral National Seashore in Florida following months of rehabilitation at SeaWorld Orlando.
Broll includes:


SeaWorld’s Animal Rescue Team loading sea turtles into SeaWorld Rescue vehicle.
SeaWorld Animal Rescue Team returning three Kemp’s Ridley sea turtles to the ocean at Canaveral National Seashore on the east coast of Florida.
For more information, contact:
SeaWorld Communications: SWO.PR@seaworld.com or (407) 363-2280

12. PRESS RELEASES
SeaWorld Orlando
SeaWorld Orlando Animal Rescue Team Returned Three Sea Turtles This
Morning
Broadcast Coverage: 27 hits

Estimated Viewership: 1,552,342

Estimated Ad Value: $518,259.45
Online Coverage: 22 Posts

Estimated Viewership: 22,494,571

13. ADDITIONAL SOCIAL MEDIA
Orlando Young Professionals
As the volunteer social media manager for the Orlando
Young Professionals, a local networking group, I am
responsible for maintaining our groups social media
platforms. After a year, I increased our total reach by
700% and our total likes on Facebook by 500%.
Twitter
Facebook
LinkedIn

14. ADDITIONAL SOCIAL MEDIA
Sebastian Haul Fund
The Sebastian Haul Fund is a non-profit organization that helps greyhound dogs get to their
forever homes. As the social media manager, I have helped increase engagement on their
Facebook page by 150% and reach by 50%. Additionally, I have established new social
platforms on Pinterest and LinkedIn. By increasing Sebastian Haul Fund’s overall social media
reach, over 350 greyhounds have made it to their forever homes .

15. ADDITIONAL SOCIAL MEDIA
Piglet’s Pantry
A
s the social media
manager for Piglet’s
Pantry, a family owned pet
supply store in Mt. Dora, Fl., I
responsible for strategizing and
implementing ideas on their
Facebook. In the one month
since I have joined Piglet’s
Pantry, I have increase their
engagement by 75% and their
total reach by 50%. I am
currently working on
establishing new platforms on
Pinterest and Twitter to help
increase their engagement.

16. CONTENT EDITOR
EPCOTLEGACY.COM
Original Content
My Edits
As Published
“If You Can Dream it, Then You Can do It”
“Additionally,
she’s also met tight
deadlines and exceeded
expectations in returning project
assignments” - Joshua Harris,
EpcotLegacy.com
EpcotLegacy.com is a website dedicated to the history, heritage, and future of Epcot at Walt Disney
World. As the content editor EpcotLegacy.com, I am
responsible for editing and finalizing all content before it is published on the website. As a proud theme
park geek, I strive to make sure that the content we
produce and publish is accurate and reflects the
amazing history that is Epcot.

17. EVENTS/NETWORKING
EVENTS ATTENDED

Social Media Success Summit 2013

IAAPA Attractions Expo 2010, 2011 & 2012

Invention to Venture: Central Florida—2011
at an event hosted by a local young

How Wyndham Sells - 2012
professional association, she walked

IBM Smarter Commerce: Global Summit 2012 Orlando

D23 Expo—2009, 2011

TEA Events: SeaWorld Turtle Trek Tour and Networking Event—
2012; TEA Eastern Division Tour & Mixer at LEGOLAND Florida
2013; TEA Eastern Division Mixer – Universal Orlando TRANSFORMERS: The Ride-3D; Behind the Scenes Mixer and
Tour of SeaWorld’s Antarctica, Empire of the Penguin
“When Sharon represented Chatter Buzz
away with three job offers. “ - Ashley
Cisneros, Co-Founder Chatter Buzz
Media

18. RECOMMENDATIONS
Chatter Buzz—Sales and Marketing Specialist
“Sharon Moore-Smith is an absolute gem and has been an invaluable asset to Chatter Buzz
Media since she first joined the company as an intern in May 2012. As our in-house sales and
marketing guru, Sharon has a knack for conducting intensive research, developing informationrich social media and website audits, creating engaging client presentations, proposals and
more.
Sharon was the very first presenter in our Chatter Buzz Academy series and presented an
excellent workshop on sales strategies and how to lead successful sales calls. She even went
above and beyond the call of duty to author an amazing Sales Guide, and had copies ready for
each staff member during the presentation.
Sharon is a natural overachiever. When we asked each intern to write at least one blog post per
week, Sharon delivered three, with many more ideas jotted down on her notebook. When
Sharon represented Chatter Buzz at an event hosted by a local young professional association,
she walked away with three job offers.
When we were in the final stretch of competing in Social Madness, a social media contest for
companies, Sharon came up with an innovative idea. She created a ‘Flat Yogi’ – a small cut-out
of our mascot, Yogi the Publicity Pug, to take along with her on a weekend trip to New York
City. Sharon called her campaign, The Adventures of Yogi, and took Instagram photos of Yogi
at different locations in New York City. Chatter Buzz followers were able to watch Yogi’s
adventures via Twitter, Facebook, Google+ and more.
Sharon’s innovative idea generated a significant increase in followers for the company, and led
us to win the competition for the Orlando small business category. Sharon never ceases to
amaze us – with her sales expertise, her mastery of all things Disney, and her outgoing
personality. We’re lucky to have her!”
Ashley Cisneros
Co-founder, Chatter Buzz Media

19. RECOMMENDATIONS
“Sharon was tasked with increasing OYP’s reach through social media outlets. Within the short
amount of time she has worked with us, she has presented a very clear and aggressive plan, and
has implemented the plan flawlessly. We have seen exponential increases in activity on our
website, social media pages, and generating buzz for our organization. She is an extremely
professional individual that produces results.
Joseph Mera
President, Orlando Young Professionals
“I couldn’t be more satisfied with work the Sharon is doing for my site. She’s been amazingly
accurate and precise with her editing abilities and has a willingness to learn new software/
processes for the job. Additionally, she’s also met tight deadlines and exceeded expectations in
returning project assignments.”
Joshua L. Harris
Epcotlegacy.com
“Sharon Moore is a take charge personality who is able to handle many people and challenges at
once while at the same time is adept at working with peers by identifying and playing off of other's
strengths.
I partnered with Sharon as a facilitator of the new hire orientation program at Disney's Hollywood
Studios. Together we were able to manage groups of 30 new cast members as we led them
through a 5 hour memorized & scripted theme park tour while maintaining the groups interest, and
identifying and correcting any issues with the group.
Sharon's passion and personality as well as her love of telling stories and building personal
connections with those under her made each day of work with her an adventure and a pleasure.
I highly recommend Sharon for any endeavor she wishes to embark.”
Damon C. Smith
Manager, Walt Disney Imagineering
“Sharon is a highly engaged and professional student who won an important competition in my
class - her team finished 1st among over 200 eligible projects! I am extremely impressed by her
creativity, resourcefulness and maturity. I'm confident that she will be successful in all of her
professional endeavors.”
Cameron Ford
Associate Professor, University of Central Florida

20. Sharon Moore
Sales and Social Media Marketing Specialist
Sharon.Moore05@gmail.com
(407) 765-0092
Facebook: Sharon Moore-Smith
Twitter.com/SharonMoore05
LinkedIn: http://www.linkedin.com/in/sharonmoore05