The Social Media Plan from DeCaro Design + Social Media

1. Social
MediaT h e P l a n

2. STRATEGY: THE PLANT h i s p l a n h a s t w o p r i m a r y g o a l s
Increase Unique Traffic to your website
Convert Anonymous Traffic to known Visitors
by Promoting Premium content to visitors
from Social Media Sites via Free Content2

3. Social Networks
Micro-Blogging
Bookmarking/Tagging
Online Video
Photo sharing
Podcasting
Presentation Sharing
SOCIALMEDIA

4. SOCIALNETWORKS
Facebook
Google+
LinkedIn
Pinterest

5. FACEBOOKFan/Business Page
GOOGLE+
Brand your page
Items like create a group, encourage
interaction, create content, engage and
respond, create poll, contests, give
discounts, post photos, videos, shares,
product information
Also, participate in other groups/fan
page, comment.
Brand your page
Create circles/groups within your page,
add specific people to groups, not
everyone can see your page or
comments, encourage interaction, create
content, engage and respond, post
photos, videos, shares, product
information

6. LINKEDINProfessional Network
PINTEREST
Brand your profile page
It’s your professional resume, with
recommendations. Prospective employers,
clients, co-workers, business contacts can
review your profile.
Join and interact in groups.
It’s a social network that allows users to
visually share, curate and discover new
interests by posting (also known as
“pinning”) images or videos to their own or
others’ pinboards (e.g., a collection of
‘pins,’ with a common theme). Users can
either upload images from their computer
or pin things from the web, using the
Pinterest bookmarklet, Pin It Button, or
just URL.

7. BLOGSBLOG TOOLS & PLATFORMS
BLOGGER
WORDPRESS
TUMBLR
Increase recognition
Increase engagement
Encourage comments, forum
pages, etc.

8. BLOGSBLOG TOOLS & PLATFORMS
Number of posts
Audience growth-unique and returns
Conversation rate
Conversions
Subscribers
Inbound links
Technorati, Alltop, and other directory listings
SEO improvements
METRICS

9. MICRO-BLOGGING
TWITTER
Build reputation
Promote other social networking activities through Twitter
Compile list of company Twitter users
Promote company blog post through corporate account
Communicate support issues from social media to support
team, sure follow-up
Friends/Followers
2nd-order followers (follower’s follower count)
Social Capital - influence of twitter followers
Pages ranking on key terms from microblogging sites SEO improvements
METRICS

10. BOOKMARKING/TAGGING
STUMBLEUPON
REDDIT
DIGG
DELICIOUS
Referrals from bookmarking/tagging sites
Page ranking on key terms from bookmarking/tagging sites
METRICS

11. ONLINEVIDEO
YOUTUBE
VIMEO
Referrals from social video sites
Views of videos on social sites
Page ranking on key terms from YouTube & Vimeo
METRICS
Create video series
Update Videos on social video sites and link to core site

12. PHOTOSHARING
Referrals from photo sharing sites
Views of photos on social sites
METRICS
Encourage employees to share any interesting and marketing relevant
photos from social marketing or sales events
Take pictures of any relevant marketing events
Utilize photo sharing sites to share images with links back to blog or
core site
FLICKR

13. PODCASTING
Referrals from from podcast directories
Views of podcasts if hosted on podcast sites
METRICS
Repurpose webinar content when applicable
for resource section, promote through
podcast directories
Record relevant telephone conferences for use
as podcasts, promote through podcast
directories
Create list of podcast directories

14. PRESENTATIONSHARING
Referrals from Slideshare
Views on Slideshare
Pages ranking on key terms from Slideshare
METRICS
List all presentations on Slideshare
Update Slideshare listing
SLIDESHARE

15. SOCIALMEDIATOOLS & PLATFORMS
Sprout Social
HootSuite
Google Analytics
MARKETING METRICS
Radian6
Alterian SM2
Meltwater Buzz
Simply Measured
LISTENING METRICS
www.slideshare.net: Rob Marlbrough, Fandom Marketing: Social Media Overview: Tools, Metric, Strategy, Trends; [www.fandommarketing.com]

16. ADDITIONALNOTES&OBJECTIVES
Train sales people about better use of
Social Media
Create company Social Media policy
Discuss Social Media policy with SEO and
SEM vendors or in-house department
Consider uses for Ning and other Social
Media sites not listed

17. T 760.809.5429
E info@sharondecaro.com
W www.sharondecaro.com