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the value of
creating things
 @sharkseo
WHO AM I?
Dave Peiris,
@sharkseo / sharkseo.com
SEARCHGA.me
I Use Google’s
20% Time
hackerbuddy.com
GRNDCTRL.com
the value of
Side Projects
LetsFreckle.com
everytimezone.com
                    ‣  752 links
                    ‣  AListApart.com


                    ‣  Lifehacker


                    ‣  CNN


                    ‣  Gigaom


                    ‣  The Next Web


                    ‣  Daring Fireball


                    ‣  Basecamp.com
Mozcast.com
              ‣  92 links
              ‣  Search Engine Land


              ‣  SEO.com


              ‣  Search Marketing


                 Weekly
Tools.Pingdom.com
                    ‣  1,774 links
                    ‣  Search Engine Watch


                    ‣  SEOmoz


                    ‣  Six Revisions


                    ‣  Yoast


                    ‣  Smashing Magazine
Tips for Building
Side Projects
What would your audience
Find Useful?
Build your
Email List
Start with a
Prototype
cc Flickr: Ryosuke Yagi




It’s About
Speed
If a new product can’t be shipped in
6 months, Yahoo will no longer bother.
Marissa Mayer
Themeforest.net
Nothing good Has
Ever Been Designed By
committee
So terrible, it induces an entirely new emotion.
a blend of vertigo, disgust, anger and embarrassment
which I like to call shitasmia.
Charlie Brooker
Nothing good Has
Ever Been Designed By
committee
Do One Thing
Really Well
How to
launch
The Press Loves
A Story
Try writing the
Article First
Don’t neglect the
Little Guys
Ignore famous
Journalists
Make Writing
About You easy
Don’t Get
Discouraged
Promote
New Features
build Something For
Journalists
build Something For Journalists
build Something For Journalists
Projects Can Be

Small
Do your developers have a
tech blog?
Do your developers have a tech blog?
                                ‣  92 links
                                ‣  Reddit


                                ‣  hacker news


                                ‣  security.nl


                                ‣  WSJ.com
Do your developers have a tech blog?
                                ‣  209 links
                                ‣  Coding Horror


                                ‣  Wired


                                ‣  Read Write Web


                                ‣  ZDNet


                                ‣  Forbes


                                ‣  Computer World


                                ‣  Gigaom


                                ‣  MIT.edu
The CHAOS
                       MONKEY
cc Flickr: Nzgabriel
Open Source
              ‣  145 links
              ‣  Drupal.org


              ‣  opensource.com


              ‣  arstechnica


              ‣  TechCrunch
Open Source
              ‣  88 links
              ‣  DailyJS.com


              ‣  WebAppers.com


              ‣  jQueryBuzz.com


              ‣  SpeakingCode.com
Give Away
Icons
Find a Problem And
Solve It
Thank you
 @sharkseo

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The Value of Side Projects