Slides and links in graphics on slides to figure out how to build and maintain an online social media platform.

1. Performance Social Media
Performance Social Media
Building and Maintaining
your Social Media Platform
Shari Weiss
Social Media Trainer & Web 2.0 Strategist
Chief Blogger at SHARISAX IS OUT THERE
http://sharisax.com

2. Performance Social Media
Introduction
1. Who am I and how did I fall in love
with All Things Social Media
2. Why you should understand and
start applying social media
strategies NOW
3. How to manage your time online
4. Which social media platforms can
be useful to help promote & sell
your books
Building and Maintaining a Social Media Platform

3. Performance Social Media
Up Close & Personal
• Marketing, Public Relations, and
Advertising professor for 30 years --
most recently SFSU
• MARCOM Director [marketing
communications] for two wholesale
distribution companies
• Trade magazine editor and business
writer: PG&E, Wal-Mart, Harcourt
Brace Jovanovich
• Certified Social Media Leadership
consultant from Social Media Academy
Building and Maintaining a Social Media Platform

4. Performance Social Media
Why Social Media NOW?
• 90% of consumers trust peer
recommendations, only 14% ads
• 72% of all internet users are now
active on social media
• 47% of Americans say Facebook is
their Number ONE influencer for
product purchases
How many people have heard about you?
How many know you?
How many know you care about them?
How many people will want to buy and read your book?
Use Social Media to build an audience BEFORE you publish
And/or sell more of those books you already have out there
Building and Maintaining a Social Media Platform

5. Performance Social Media
How my blog can help you
Building and Maintaining a Social Media Platform

6. Performance Social Media
Performance Social Media
Getting down to BASICS
How should you “be”? #1
Be . . .
Discoverable

7. Performance Social Media
Performance Social Media
Getting down to BASICS
How should you “be”? #2
Be . . .
Engaging

8. Performance Social Media
Performance Social Media
Getting down to BASICS
How should you “be”? #3
Be . . .Deliberate

9. Performance Social Media
Performance Social Media
“I am on OVERWHELM!!!!!”
Confusion
Silence!!
Focus
Effort

10. Performance Social Media
What can your EFFORT look like?
Building and Maintaining a Social Media Platform http://bit.ly/TYtSh0

11. Performance Social Media
If you are a NEWBIE . . .
Here follows a range of
TMO’S i.e.,
TIME
MANAGEMENT
OPTIONS:
These are HOW ideas: “HOW do I find the time????”
Building and Maintaining a Social Media Platform

12. Performance Social Media
TMO: Stage One
Getting your feet wet checklist
1.Write and PERFECT a set of bio’s
2. Select a platform you are currently using OR
choose a new one that you believe will be beneficial
a. Read a “how-to article . . . or two
b. Sign up and use/modify one of your bios
c. Follow/connect with users
d. Read what they have posted
e. GET STARTED POSTING your own content
f. Re-post, i.e., retweet, like, share content of others
1st step: Begin with 1 hour on any day of the week that works for you
Repeat as needed:
to feel confident and satisfied you are doing something useful and enjoyable.
Building and Maintaining a Social Media Platform

13. Performance Social Media
TMO: Stage Two
Build and Maintain
START with 30 minutes three times a week
*options
(a) work on one site each 30-minute period
(b) work on one site per week
(c) Work on more than one site each session
Gradually add days and/or time:
When you feel confident and satisfied you are doing something useful and enjoyable.
Building and Maintaining a Social Media Platform

14. Performance Social Media
FANFARE:
Now . . .
The WHAT’S and the WHY’S
Social Media includes the online platforms
that people use to share
* content,
* profiles,
* opinions,
* insights, and
* experiences
for one-to-one, one-to-many, and many-to-many communications
Building and Maintaining a Social Media Platform

15. Performance Social Media
WHY Social Media?
Isn’t a good website enough?
NO!
And here is why:
1) One “static” website will not be easily found online.
2) Google [and other search engines] have “algorithms” [calculations, spiders] that
look for the most appropriate data to respond to people’s search inquiries.
3) You need to have many pages “indexed” online: TARGET 100 pages of content!
4) You need lots of great content that gets “liked” and shared
5) You need to participate and engage online to build “backlinks,” i.e. inbound traffic
Building and Maintaining a Social Media Platform
to your website.

16. Performance Social Media
Sharipedia
EIGHT social media sites for you to consider learning
and building some kind of presence on.
The order I list them in is my own theory of relevance to authors and
publishers, but your particular niche may benefit from a different order,
or, in fact, other sites [some which may not even be invented yet!]
1. Your own Blog
2. Facebook profile AND
fan page
3. LinkedIn
4. Twitter
5. Google Plus
6. YouTube
7. Pinterest
8. Instagram
Building and Maintaining a Social Media Platform

17. Performance Social Media
Blogging
Why you need a blog:
• 77% of internet users read blogs
• 81% of U.S consumers trust info and
information read on blogs
• 61% have purchased based on blog post
• Websites WITH blogs have 434% more pages
indexed in search results
• Images!!! Posts with photos, screenshots,
charts, and infographics get more backlinks
• Digits in titles and lots of data in posts get
content shared most frequently.
Building and Maintaining a Social Media Platform

18. Performance Social Media
Facebook
Facebook now has 1.28 BILLION users
• 95% log in daily
• 23% log in 5x a day
47% of Americans say Facebook is their
#1 influencer of purchases
70% of marketers used Facebook to gain
new customers
Highest traffic occurs midweek between 1
and 3
Every 60 seconds on Facebook: 510
comments are posted, 293,000 statuses
are updated, and 136,000 photos are
uploaded
Building and Maintaining a Social Media Platform

19. Performance Social Media
Let’s get to LinkedIn
• 300 million users worldwide
• 100 million in U.S.
• 200 countries and territories
• 40% of users check LI daily
• Every 2 seconds, two more people
join LI
• Total number of LI groups: 2.1 million:
8000 created every week
• 15 million mobile profiles views daily!
LinkedIn allows authors to identify
agents, publishers, editors, and a
host of other resources.
Building and Maintaining a Social Media Platform

20. Performance Social Media
Twitter
• 645 million registered users
• 215 million active users
• 500 million Tweets a day
• Twitter is fastest growing social network
• Grandparents are the fastest growing
TIPS
Building and Maintaining a Social Media Platform
demographic.
- Create quality content that will generate
interest
- Provide links to help people find out more
about your tweet.
- Tweet regularly. Google rewards fresh
content.
- Use keywords important to your niche in your
tweets.

21. Performance Social Media
YouTube
Google Plus
* 1 billion registered
* 359 million active users
The jury is till “out” regarding Google Plus.
The CEO recently left and the majority of
Google Plus employees were transferred to
other units.
Many experts maintain an active
presence, but engagement is not as
big a factor except in
GOOGLE HANGOUTS: instant
messaging and video chat room
High learning curve, i.e., if you are a
newbie, do not start here.
• 1 billion visitors monthly
• 100 hours of video uploaded
Building and Maintaining a Social Media Platform
every MINUTE!
• 6 billion videos watched each
month
• 40% of YouTube globally is
watched via mobile device
• Avg. length of most-viewed
videos: 31-120 seconds.

22. Performance Social Media
Instagram
Pinterest
• 70 million signed up
• 20 million active monthly users
• 80% women; 20% of U.S. women
• Most active at night
The beauty of Pinterest is that your
message can reach users who don’t
follow you, as long as someone they
follow as pinned your message.
TIPS
-- Use images on every blog post, so they can be
pinned.
-- Install Pinterest button on Facebook and post
your pins there.
-- Add a “pin” button to your website, so you can
“multi-channel,” i.e. drive traffics to all your sites.
• 200 million active monthly users
• 70% use daily: 75 million people
• 60 million photos posted daily
• 20 billion have been shared
Ten authors and publishers to follow on Instagram
Building and Maintaining a Social Media Platform

23. Performance Social Media
Performance Social Media
Closing Quote
If you help others today, they will
return and bring their friends.
Create great experiences for them
to share, curate interesting content,
and you are guaranteed to spark
advocacy, i.e.
Ambassadors for you and your books.

24. Performance Social Media
Performance Social Media
Other online resources
Mistakes that keep you from getting found
FAQ’s regarding SEO
How to create a Landing Page
How to create a Thank You page
Get a free Social Media Scheduling Template
Introduction to Pinterest
Is Google Plus the Walking Dead?
9 LinkedIn Marketing Tips from the Pros
Relevant posts from my blog:
Blogging Basics
Facebook Basics
LinkedIn Basics
Twitter Basics
Definitions of Web 2.0, Blogging, Microblogging,
Reverse-Engineering, Future of Marketing
Enhance your LinkedIn profile to increase find-ability
10 Social Media Newbie Mistakes
What to Tweet to stand out from the Masses
Simple answers to six basic social media questions