This document provides guidance on developing an effective business plan. It explains that a business plan is necessary to convince stakeholders to invest in a business idea and ensure its survival. The document outlines the typical elements of a successful business plan, including an executive summary, company overview, industry and market analysis, marketing plan, operations plan, management plan, and financial plan. It provides examples of effective mission statements and describes what should be included in each section of the business plan such as the target market, competition, location, personnel, inventory, and financial projections. The document emphasizes that a business plan should demonstrate a company's strengths and opportunities while also addressing potential weaknesses, risks, and contingencies.
24. Competition Analysis Factor Me Strength Weakness Competitor A Competitor B Importance to Customer Products Price Quality Selection Service Reliability Stability
25. Competitive Analysis Factor Me Strength Weakness Competitor A Competitor B Importance to Customer Company Reputation Location Appearance Sales Method Credit Policies Advertising Image Expertise
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35. , Customer calls Driver picks up package Customer Gives package Customer Service order Driver/Logistics Dispatch to Airport Fly to destination Load on truck Load on Airplane Unload and Sort Customer Receives Package Driver Delivers Package Express Mail Delivery Service Sort Packages Sorting center C ustomer
44. Include details and studies used in your business plan; for example Brochures and advertising materials Industry studies Blueprints and plans Maps and photos of location Magazine or other articles Detailed lists of equipment owned or to be purchased Copies of leases and contracts Letters of support from future customers Any other materials needed to support the assumptions in this plan Market research studies List of assets available as collateral for a loan
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