Jeroen is oprichter van MeasureWorks. Het bedrijf meet, analyseert en verbetert de prestatie van mobiele applicaties en web applicaties. De ervaring van de gebruiker staat daarbij centraal. Op basis van uitgebreid panel research en performance onderzoek presenteert Jeroen praktische tips die voorkomen dat mobiele gebruikers gaan afhaken bij jouw m-commerce strategie. De presentatie geeft inzicht in hoe je elke mobiele strategie kan aanpassen naar een "perfecte user experience" en een product dat jouw bezoekers graag en vaak gebruiken.
13. 3
1
0,3
0
Mmm, shall I click away?
Interaction: Let’s conversate...
Instantaneous: I like it!
Source: Jakob Nielsen
14. 10
Only if the task/content is relevant
3
1
0,3
0
Mmm, shall I click away?
Interaction: Let’s conversate...
Instantaneous: I like it!
Source: Jakob Nielsen
34. Functional issues
reported with
Zalando
50
37,5
Round 1
25
45
42,1
20
12,5
15,4
0
Zalando
HM
7,7
Tom Tailor
4
3,9
V&D
24
Design
1. Buy a T-shirt
Speed
Mobile Readiness
Other
2. Feedback
40
30
Round 2
20
10
12
0
54
34
Zalando
Mobile Only research:
- Task completion: Only use smartphone to buy a book
- N = 100, users range from 20-65
21
15,4
HM
18
8
V&D
Tom Tailor
Design
Speed
6
Mobile Readiness
Other
39. 100
75
50
26
24
25
0
46
44
16
Bol.com Selexyz
Bruna
Other
1. Buy a book
Mobile Only research:
- Task completion: Only use smartphone to buy a book
- N = 100, users range from 20-65
Design
Speed
16
Mobile Readiness
2. Feedback bol.com
16
Other
Design
12
Speed
Mobile Readiness
Other
3. Feedback from different stores
47. Mobile satisfaction compared to desktop
80%
74%
77%
Usability
Speed
23%
Design
Content
Satisfaction
Mobile Banking research:
- Focus on task completion
- N = 50, users range from 20-65
48. Mobile satisfaction compared to desktop
80%
74%
77%
Preference per type of task
77%
72%
38%
34%
23%
Design
Content
Usability
Satisfaction
Mobile Banking research:
- Focus on task completion
- N = 50, users range from 20-65
Speed
Check Balance
Transfer
3d Party payments View history
Mobile task
preference
49. Mobile satisfaction compared to desktop
Preference per type of task
Mobile versus Desktop frequency
Mobile
80%
74%
77%
77%
72%
38%
34%
23%
Design
Content
Usability
Satisfaction
Mobile Banking research:
- Focus on task completion
- N = 50, users range from 20-65
Speed
Check Balance
Transfer
3d Party payments View history
Mobile task
preference
Daily
Weekly
2-weekly
Change in
behavior
Monthly