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1. Presentation on
Company Strategy of Microsoft Corporation
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2. 1. Md. Sazzadul Haque (Sajib) B091824
2. Md. Mahbubur Rahman (Sajib) B091825
3. Md. Moshaharul Haque B091833
4. Md. Zahirul Islam (Sumon) B091832
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3. Company profile of Microsoft Corporation
Microsoft Corporation is an American multinational corporation
headquartered in Redmond, Washington, United States that develops,
manufactures, licenses, and supports a wide range of products and services
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predominantly related to computing through its various product divisions.
Established on April 4, 1975 to develop and sell BASIC interpreters for
the Altair 8800, Microsoft rose to dominate the home computer operating
system market with MS-DOS in the mid-1980s, followed by the Microsoft
Windows line of operating systems.
Primarily in the 1990s, critics contend Microsoft used monopolistic business
practices and anti-competitive strategies including refusal to deal and tying,
put unreasonable restrictions in the use of its software, and used
misrepresentative marketing tactics

4. Strategies of Microsoft Corporation
 Continuing our long standing commitment and leadership
in accessibility research, awareness and innovation.
 Making the computer easier to see, hear and use by
building accessibility into Microsoft product.
 Facilitating the next generation of accessible technology and
moving the industry forward with ground breaking
technologies.
 Building strong, collaborative relationships with a wide
range of technology partners and organizations to raise
awareness of the importance of accessibility in meeting the
technology needs of people with dishabilles.
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5. Actions to strengthen market standing and competitiveness by
acquiring or merging with other companies.
Microsoft’s Strategy: Continuing long standing commitment and leadership in
accessibility research, awareness and innovation.
While jointly developing a new OS with IBM in
1984, OS/2, Microsoft released Microsoft
Windows, a graphical extension for MS-DOS, on
November 20.
Microsoft announced the release of its version of
OS/2 to original equipment
manufacturers (OEMs) on April 2, 1987.
Microsoft introduced its office suite, Microsoft
Office, in 1990. The software bundled separate
office productivity applications, such as Microsoft
Word and Microsoft Excel.
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6. Actions to gain sales and market share via lower price s, more performance
features, more appealing design, better quality or customer service, wider
production, or other such actions.
Microsoft’s Strategy: Making the computer easier to see, hear and use by building
accessibility into Microsoft product.
On May 22 1990, Microsoft launched Windows
3.0 with a streamlined user interface graphics and
improved protected mode capability for the Intel
386 processor. On October 25, 2001 Microsoft
released Windows XP. And after that version
Microsoft change their Windows versions several
times to ensure more performance, more appealing
design and better quality full Operating System. And
the latest version of Microsoft Windows is Windows 7
and the latest trial version is Windows 8.
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Microsoft Office is a proprietary commercial office suite of inter-related
desktop applications, servers and services for the Microsoft
Windows and Mac OS X operating systems, introduced by Microsoft on
August 1, 1989. Initially a marketing term for a bundled set of applications,
the first version of Office contained Microsoft Word, Microsoft Excel, and
Microsoft PowerPoint. Microsoft also positions Office as a development
platform for line-of-business software under the Office Business
Applications brand.
The current versions are Office 2010 for Windows, released on June 15,
2010; and Office 2011 for Mac OS X, released October 26, 2010.

8. Actions to respond to changing market conditions and other external factors.
Microsoft’s Strategy: Facilitating the next generation of accessible technology and
moving the industry forward with ground breaking technologies.
Microsoft helps to Facilitate the next generation to move industry
forward by using technologies. And Microsoft introduce us Microsoft
Office to do every type of official work like making CV, Resume,
Report by Microsoft Word, Notes by Microsoft Note, Presentations by
Microsoft PowerPoint, Accounting programs Microsoft Excel. And this
applications are always upgraded by Microsoft Corporation. And that
reason the next generation access their industry work by technology.
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Actions to strengthen competitiveness via strategic alliances and collaborative
partnerships.
Microsoft’s Strategy: Building strong, collaborative relationships with a wide
range of technology partners and organizations to raise awareness of the
importance of accessibility in meeting the technology needs of people with
dishabilles.
Microsoft entered the OS business in 1980 with its own version
of Unix, called Xenix. However, it was MS-DOS that solidified the
company's dominance. After negotiations with Digital
Research failed, IBM awarded a contract to Microsoft in November
1980 to provide a version of the CP/M OS, which was set to be used in
the upcoming IBM Personal Computer (IBM PC). In August 1981,
Microsoft retained ownership of MS-DOS. Since IBM copyrighted the
IBM PC BIOS. And for the relationship with IBM Microsoft
introduce the new versions of OS. And people meet with the new
technology for that partnership.

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