How can airlines optimize social media content for maximum conversion?

•

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At the Online Marketing for Travel Summit in Miami, I am shared my ideas on how travel firms (not just airlines) can drive conversion in online and social marketing. These are the slides from that presentation, with three specific ideas.

Business Technologie

3
ideas
for driving conversion in social media

Twitter: @simpliﬂying

Shashank Nigam Online Marke+ng for Travel USA
Founder & CEO, SimpliFlying Miami, 2‐3 June 2010
Wednesday, June 2, 2010

It’s a level playing field

99%
91%
of retailers will have a FB page by 2011

will have a Twitter proﬁle by 2011
Wednesday, June 2, 2010

The tail shouldn’t end up wagging the dog

Wednesday, June 2, 2010

Would
you enter
a new
market
like this?
Wednesday, June 2, 2010

3ideas
for driving conversion in social media

Wednesday, June 2, 2010

1 Convert YouTube lookers to bookers

A link to landing page

Wednesday, June 2, 2010

2 Infuse social media in the booking path
Forrester research confirms that adding customer
comments during booking boosts conversion

Integrate reviews from:
1. Skytrax
2. Eezeer.com
3. Tripadvisor.com
4. Expedia and others...

Wednesday, June 2, 2010

3 Drive loyalty through word of mouth

Earn miles by tweeting

*This is just a mock‐up for demonstra6on purposes
Wednesday, June 2, 2010

ROI + ROE Dashboards for monitoring success

Wednesday, June 2, 2010

So, don’t just sit there and do nothing!

Wednesday, June 2, 2010

It’s not the strongest of the species that survives, nor the most
intelligent. It is the one that is most adaptable to change.
Charles Darwin

Wednesday, June 2, 2010

“...and you don’t want to be the one looking like an ostrich with its head
in the sand...”
Azran Osman-Rani, CEO, AirAsia X
5 Aug 2009

Wednesday, June 2, 2010

Let’s talk...
Email: eye4travel@simpliﬂying.com
Twitter: @simpliﬂying

Download this presentation (and more)
http://bit.ly/SMkeynotes

Wednesday, June 2, 2010

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How can airlines optimize social media content for maximum conversion?

1. 3 ideas for driving conversion in social media Twitter: @simpliﬂying Shashank Nigam Online Marke+ng for Travel USA Founder & CEO, SimpliFlying Miami, 2‐3 June 2010 Wednesday, June 2, 2010

2. A little about us... Helping airlines, airports and hotels create brand strategies that drive engaging and profitable interactions with customers. We Walk the Talk Top 2 blogs on aviation for 2009 (FlightGlobal Webbies) Top 5 most influential on Twitter for airlines LinkedIn discussions in 48 groups Youtube videos viewed over 300,000 times! What they say about us on Twitter Singapore :: New York :: Toronto Wednesday, June 2, 2010

3. It’s a level playing field 99% 91% of retailers will have a FB page by 2011 will have a Twitter proﬁle by 2011 Wednesday, June 2, 2010

4. It’s crowded Wednesday, June 2, 2010

5. Wednesday, June 2, 2010

6. The tail shouldn’t end up wagging the dog Wednesday, June 2, 2010

7. Designing a Social Media engagement model Brand Engagement Business Objectives Driving Wednesday, June 2, 2010

8. Would you enter a new market like this? Wednesday, June 2, 2010

9. Or like this? Wednesday, June 2, 2010

10. The Conversion Prism for Travel Revenue Business Objectives Loyalty Brand Engagement Wednesday, June 2, 2010

11. 3ideas for driving conversion in social media Wednesday, June 2, 2010

12. 1 Convert YouTube lookers to bookers A link to landing page Wednesday, June 2, 2010

13. 2 Infuse social media in the booking path Forrester research confirms that adding customer comments during booking boosts conversion Integrate reviews from: 1. Skytrax 2. Eezeer.com 3. Tripadvisor.com 4. Expedia and others... Wednesday, June 2, 2010

14. 3 Drive loyalty through word of mouth Earn miles by tweeting *This is just a mock‐up for demonstra6on purposes Wednesday, June 2, 2010

15. ROI + ROE Dashboards for monitoring success Wednesday, June 2, 2010

16. So, don’t just sit there and do nothing! Wednesday, June 2, 2010

17. Take the leap. Wednesday, June 2, 2010

18. It’s not the strongest of the species that survives, nor the most intelligent. It is the one that is most adaptable to change. Charles Darwin Wednesday, June 2, 2010

19. “...and you don’t want to be the one looking like an ostrich with its head in the sand...” Azran Osman-Rani, CEO, AirAsia X 5 Aug 2009 Wednesday, June 2, 2010

20. Let’s talk... Email: eye4travel@simpliﬂying.com Twitter: @simpliﬂying Download this presentation (and more) http://bit.ly/SMkeynotes Wednesday, June 2, 2010

How can airlines optimize social media content for maximum conversion?

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