So we all know that airlines need to be on social media, and are doing much better than previously. But ultimately, it's all about making money.
This presentation shares insights on how airlines can really use social media tools like Facebook and Twitter to drive revenue.
Five and a half secrets for airlines to drive revenue from social media
1. LCC 2.0
5.5secrets to driving revenue from social media
Shashank Nigam
Founder & CEO, SimpliFlying
Global Head ‐ Brand Strategy, ACA Associates, Inc
2. Aviation :: Branding ::Technology
Practitioners
Top 5 Twitter-ers on airlines
Blog Articles read over 250K times
Global outlook: Singapore & NYC based
Stellar Board of Advisors
Patrick Murphy - ex-Chairman, RyanAir
Chris Brogan - THE social media guru
Donald Schenk - CEO, Airline Capital Associates
3. Key take aways...
Why social media cannot be ignored anymore
3 myths about social media, debunked!
What does “revenue” consist of?
5.5 steps to drive revenue in social media
3 steps to get started with social media in the next 3 weeks
Who will implement the strategies?
What are the risks involved in this approach?
Simply, how social media can help YOU fill more seats
P.S: Good news! This is the wordiest slide in this presentation...
14. Driving Revenue
Get people to fly more
F often: Frequency!
Get more people to fly:
R Reach!
Make more $ per
Y customer: Yield!
Get them to decide to fly
D sooner: Decision!
15. 5.5secrets
to driving revenue from social media
16. 1 Clear distressed inventory on Twitter
If Dell can drive $3M through Twitter...
...why can’t airlines?
Reach
Frequency
17. 2 Infuse social media in the booking path
Forrester research confirms that adding customer
comments during booking boosts conversion
Integrate reviews from:
1. Skytrax
2. Eezeer.com
3. Tripadvisor.com
4. Expedia and others...
Decision
18. 3 Integrate with social media travel apps
1
2
1. User updates travel status (Twitter/FB)
2. Status integrated in social media apps
3. Past status offers customer insights 3
4. Huge opportunity for:
1. Building apps with targeted offers
4
2. Location-based recommendations
3. Viral-status apps
Reach
Decision
28. 1. Give ownership to one person or team
2. It’s OK to start small, but do it well
3. It may require a long-term approach to succeed
4. Success metrics may be different from other efforts
29. The key is to have a quantifiable measure of success beforehand
31. It’s not the strongest of the species that survives,
nor the most intelligent.
It is the one that is most adaptable to change.
Charles Darwin
32. “...and you don’t want to be the one looking like
an ostrich with its head in the sand...”
Azran Osman-Rani, CEO, AirAsia X
At Aviation Outlook Summit Asia Pac, 5 Aug 2009