1. Advertising Research
Blog Post
Advertising Research: Rights and Wrongs?
The advertising industry is a field of communication and marketing. The industry is used to
encourage, convince, or manipulate an audience/consumer to continue or take a new action on
various categories. Apart from the web designers, copywriters and creative’s, we got researches.
Being a researcher is having the skills of telling fact from fiction. You got to have the skills to
tell the facts which can be useful and understandable to help a brand and keep the fiction for
other agencies to deal with. Being an advertising researcher you need the “Right” skills to tell the
facts, the following may be helpful–
Make sure you have a good understanding of the various methods of advertising research
like qualitative and quantitative. Use them wisely.
Based on your results, look over them over and over till you see hints, clues and facts and
make sure to separate useful results from unuseful ones.
When doing research, the most important fact would be, when dealing with your
candidates remember not to be judgmental and bias against the product you are
researching.
As a researcher being able to tell the “Wrong” the following can be helpful–
Don’t wait till the last minute to study your client and gather as much information you
can from them during meetings and interviews.
Don’t think one type of research methodology is enough to figure out the “Big Idea” to
your problem/solution.
Don’t think studying the company your dealing with is enough, study and learn from its
competitors and find out what they have been up to.
Advertising can be filled with rights and wrongs, its all about how you take the facts and discard
the fiction. Follow the facts and ideas will bloom and campaigns will form.